Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Budweiser joins Coke, Pepsi brands in sitting out Super Bowl
MY Fox 8 ^ | MY Fox8

Posted on 01/25/2021 8:30:07 AM PST by mikelets456

NEW YORK (AP) — For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn’t advertising its iconic Budweiser brand during the Super Bowl. Instead, it’s donating the money it would have spent on the ad to coronavirus vaccination awareness efforts.

Anheuser-Busch still has four minutes of advertising during the game for its other brands including Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra and Michelob Ultra Organic Seltzer. Those are some of its hottest sellers, particularly among younger viewers.

But the decision to not do an anthemic Budweiser ad — which over nearly four decades has made American icons of frogs chirping “Budweiser,” guys screaming “Whassup!”, and of course the Budweiser Clydesdales — showcases the caution with which some advertisers are approaching the first COVID-era Super Bowl.

“We have a pandemic that is casting a pall over just about everything,” said Paul Argenti, Dartmouth College professor of corporate communication. “It’s hard to feel the exuberance and excitement people normally would.”

(Excerpt) Read more at myfox8.com ...


TOPICS: Business/Economy; Chit/Chat; Miscellaneous
KEYWORDS: advertising; breadandcircuses; down; superbowl
Navigation: use the links below to view more comments.
first previous 1-2021-4041-51 next last
To: V_TWIN

I don’t give a **** about Coke or Pepsi either. They all take the same. At this point, what difference does it make.


21 posted on 01/25/2021 8:45:07 AM PST by McGruff
[ Post Reply | Private Reply | To 14 | View Replies]

To: mikelets456

They know nobody will be watching.


22 posted on 01/25/2021 8:45:27 AM PST by dfwgator (Endut! Hoch Hech!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Howie66

“Or maybe it’s because of the fact that this will probably be the lowest viewer audience ever...”

Is there a minimum viewer guarantee?


23 posted on 01/25/2021 8:45:59 AM PST by DUMBGRUNT ("The enemy has overrun us. We are blowing up everything. Vive la France!"Dien Bien Phu last message.)
[ Post Reply | Private Reply | To 5 | View Replies]

To: MtnClimber

Olympics are going to be cancelled.


24 posted on 01/25/2021 8:46:02 AM PST by dfwgator (Endut! Hoch Hech!)
[ Post Reply | Private Reply | To 8 | View Replies]

To: mikelets456

It seems strange reading that Satan will be sitting on the sidelines.

I don’t understand it. You would think the enemy would press their advantage.


25 posted on 01/25/2021 8:47:04 AM PST by jeffersondem
[ Post Reply | Private Reply | To 1 | View Replies]

To: McGruff

.
Shiner Bock


26 posted on 01/25/2021 8:49:35 AM PST by ptsal (Vote R.E.D. >>>Remove Every Democrat ***)
[ Post Reply | Private Reply | To 10 | View Replies]

To: mikelets456

What does the cancel culture have against the Super Bowl? (Honest question... I don’t know)


27 posted on 01/25/2021 8:49:48 AM PST by gitmo (If your theology doesn't become your biography, what good is it?)
[ Post Reply | Private Reply | To 9 | View Replies]

To: mikelets456

LOL the nonsense about COVID!

What would that possibly have to do with not advertising?

It’s because they are figuring out not to tick off half the population.

See other thread

https://freerepublic.com/focus/f-news/3928477/posts


28 posted on 01/25/2021 8:55:53 AM PST by the OlLine Rebel (Common sense is an uncommon virtue./Federal-run medical care is as good as state-run DMVs. I )
[ Post Reply | Private Reply | To 1 | View Replies]

To: All
Fox8: the Piedmont Triad's Fox affil.

ff

29 posted on 01/25/2021 8:56:40 AM PST by foreverfree
[ Post Reply | Private Reply | To 1 | View Replies]

To: frogjerk

Vaccination awareness? There’s a noble cause. Any charity campaign with “awareness” in the title is a money laundering operation. Unless it really is some disease that no one has ever heard of. There are a few.


30 posted on 01/25/2021 8:57:34 AM PST by FalloutShelterGirl (Cool! I found my original screen name!)
[ Post Reply | Private Reply | To 2 | View Replies]

To: mikelets456

They know nobody will be watching.


31 posted on 01/25/2021 8:58:06 AM PST by Lurkinanloomin (Natural Born Citizens Are Born Here of Citizen Parents{}Know Islam, No Peace - No Islam, Know Peace)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nascarnation

Hennigers local brewery in frankfurt Germany.


32 posted on 01/25/2021 8:59:04 AM PST by meridenite
[ Post Reply | Private Reply | To 20 | View Replies]

To: mikelets456

Gay white liberal elites run the ad agencies... That’s the group that hates traditional Americans - and their ads reflect their hatred.

This is a wise move on the part of American companies. Maybe Madison Avenue can sell creepy ads to the Chinese... Jump on that DC gravy train.


33 posted on 01/25/2021 9:01:32 AM PST by GOPJ (Please don't post Twitter, starve the beast. Freeper RBW in PA)
[ Post Reply | Private Reply | To 1 | View Replies]

To: FalloutShelterGirl

Stations are required to run free ‘Public Service Announcements’...

The same gay white liberal ‘elites’ who run the ad agencies - (and hate traditional Americans) make those ads too... One more way for them to give the finger to traditional Americans.


34 posted on 01/25/2021 9:04:43 AM PST by GOPJ (Please don't post Twitter, starve the beast. Freeper RBW in PA)
[ Post Reply | Private Reply | To 30 | View Replies]

To: mikelets456

Bet the ad rates are down. And that the make goods will be up.

Note to NFL (and NCAAF) players: Learn to code.


35 posted on 01/25/2021 9:08:21 AM PST by mewzilla (Break out the mustard seeds. )
[ Post Reply | Private Reply | To 1 | View Replies]

To: frogjerk

exactly, Budweiser is just too scared to offend the ‘woke” leftist retards who make everything into a Maoist struggle session.


36 posted on 01/25/2021 9:11:00 AM PST by Amberdawn (Want To Honor Our Troops? Then Be A Citizen Worth Fighting For.)
[ Post Reply | Private Reply | To 2 | View Replies]

To: mikelets456

I’d call this a VICTORY for conservatives!


37 posted on 01/25/2021 9:18:10 AM PST by ChinaGotTheGoodsOnClinton (Dems: We cheated fair and square!!!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Lurkinanloomin

It should be called the “Brady” Bowl.

Love him or hate him people will watch just because of him.

He’s the G.O.A.T. and some will watch for the greatness and some will watch to see him flop.


38 posted on 01/25/2021 9:21:31 AM PST by PeteyBoy (The wall. Build it and they won't come. (Until they tear it down))
[ Post Reply | Private Reply | To 31 | View Replies]

To: ChinaGotTheGoodsOnClinton

And the G*dless Buffalo Bills can sit out everything whilst sitting in their locker room. Ijjits!!


39 posted on 01/25/2021 9:21:51 AM PST by szweig (HYHEY!! (Have You Had Enough Yet))
[ Post Reply | Private Reply | To 37 | View Replies]

To: PeteyBoy

I stopped watching four years ago and don’t miss it at all.


40 posted on 01/25/2021 9:23:13 AM PST by Lurkinanloomin (Natural Born Citizens Are Born Here of Citizen Parents{}Know Islam, No Peace - No Islam, Know Peace)
[ Post Reply | Private Reply | To 38 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-51 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson