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Top supplier warns of possible cookie shortage over holiday (Pepperidge Farms)
NY Post ^ | 12/10/20 | Zachary Folk

Posted on 12/10/2020 6:03:14 AM PST by Libloather

There may be a shortage of cookies on the shelves this holiday season, one of the biggest commercial producers of confections is warning.

Campbell’s Soup Company, which makes cookies under the Pepperidge Farms brand, warned that it is facing a shortage ahead of its busiest season - including of popular varieties like Milano and Chessman.

In an earnings call with investors, Campbell’s CEO Mark Clouse blamed the shortage on an increase in demand and a labor shortage, both of which are results of the ongoing COVID-19 pandemic.

According to a report compiled by Top Data, American cookie consumption has increased by 25 percent since the start of the pandemic, with 1 in 5 Americans eating three or more cookies per day.

Campbell’s faces additional hurdles in meeting the skyrocketing demand because it does not use third-party manufacturers for Pepperidge Farms cookies - due to the brand’s unique shapes and designs - making it harder for the company to ramp up production to meet increased demand.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Food; Health/Medicine
KEYWORDS: cambells; cookie; pepperidgefarms; shortage
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Fingers crossed that elves are immune from the covid.
1 posted on 12/10/2020 6:03:14 AM PST by Libloather
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To: Libloather

I just stocked up...Target had them on sale...put them in the fridge for a rainy day.


2 posted on 12/10/2020 6:05:54 AM PST by Sacajaweau
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To: Libloather

I personally cannot remember the last time I bought Pepperidge Farms cookies.


3 posted on 12/10/2020 6:06:10 AM PST by Reno89519 (Buy American, Hire American! End All Worker Visa Programs. Replace Visa Workers w/ American Workers)
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To: Libloather

Empty cookie shelves coming to a grocery near you.


4 posted on 12/10/2020 6:06:22 AM PST by DOC44
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To: Libloather

If the old “Pepperidge fahm remembahs” guy is still around...He’s doomed.


5 posted on 12/10/2020 6:06:26 AM PST by albie
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To: Libloather

Good thing for their crappy cookie shortage because there’s no toilet paper to wipe with——


6 posted on 12/10/2020 6:08:57 AM PST by mikelets456
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To: Libloather

Okay guys, we need to sell more cookies. Put out a press release saying there may be a shortage...


7 posted on 12/10/2020 6:10:59 AM PST by Obadiah
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To: Libloather

Meh. We make our own.


8 posted on 12/10/2020 6:12:26 AM PST by cuban leaf (The political war playing out in every country now: Globalists vs Nationalists)
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To: Libloather
According to a report compiled by Top Data, American cookie consumption has increased by 25 percent since the start of the pandemic, with 1 in 5 Americans eating three or more cookies per day.

This whole story is a PR marketing ploy wrapped up as a fake "story". A fake survey, likely paid for by the company, is then pitched as a news story. A sure sign of a fake story are convenient numbers, like 25%. If they had said 17% or even 27%, it might be true, but when you see whole numbers or easily remembered fractions like 1/4, it is likely a fake.

Nice way to play off the Covid panic by the cookie company, however. And they don't even have to purchase ad space because this is all too easy a story for the lazy MSM to pitch. It has everything they want; cookies, destruction/ disappointment of a cherished holiday because the MSM loves to stomp on anything loved by the unwashed masses, and the pandemic.

9 posted on 12/10/2020 6:12:49 AM PST by Flick Lives (My work's illegal, but at least it's honest. - Capt. Malcolm Reynolds)
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To: Libloather

Websites deeply affected...


10 posted on 12/10/2020 6:13:26 AM PST by Paladin2
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To: Libloather

The Chessmen cookies are the bomb.


11 posted on 12/10/2020 6:14:15 AM PST by ConservativeMind (Trump: Befuddling Democrats, Republicans, and the Media for the benefit of the US and all mankind.)
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To: Libloather

Homemade cookies are ALWAYS better...flour is a little over a buck for 5 lbs?


12 posted on 12/10/2020 6:14:56 AM PST by Leep (Save America. Lock down Joe Biden!)
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To: Reno89519

Pepperidge farms remembers...


13 posted on 12/10/2020 6:15:42 AM PST by Salamander (I May Be Lonely But I'm Never Alone...And The Nights May Pass Me By...But I Never Cry...)
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To: Libloather
Fingers crossed that elves are immune from the covid.

Some of the elves saw that Ritz commercial


14 posted on 12/10/2020 6:16:18 AM PST by COBOL2Java (Joe Biden: Barack Obama minus the pretty talk.)
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To: albie
If the old “Pepperidge fahm remembahs” guy is still around...He’s doomed.


15 posted on 12/10/2020 6:16:34 AM PST by Yo-Yo (is the /sarc tag really necessary?)
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To: Libloather

Re: In short supply

My favorite is “Chesapeake” chocolate pecan.

My two local stores both had major cookie sales for two weeks.

ZERO Chesapeake cookies on the shelf for the full two weeks.

The sales ended last week, and, naturally, both stores have Chesapeake again - at full price!


16 posted on 12/10/2020 6:17:08 AM PST by zeestephen
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To: Sacajaweau

They forgot?!!!


17 posted on 12/10/2020 6:18:50 AM PST by a fool in paradise (Who built the cages, Joe?)
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To: Libloather
Top Data is a PR firm (https://topagency.com). From the "About" page...

We’re a collection of 12 best-in-class marketing agencies with data-driven thinking in our DNA. Each of the 12 TOP agencies has a different specialty—from specific capabilities (such as digital marketing or creative conception) to industry verticals (like healthcare or technology).

Whether we're positioning a new brand, building an e-commerce platform, strategizing an "always on" PR program, or planning a global media buy, all of our agencies work together as one unified team.

18 posted on 12/10/2020 6:18:57 AM PST by Flick Lives (My work's illegal, but at least it's honest. - Capt. Malcolm Reynolds)
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To: zeestephen

+ on the Chesapeake(s)! I have many great bakers in my family. None of them can top a fresh Chessie.


19 posted on 12/10/2020 6:20:18 AM PST by mad_as_he$$ (Your slouching again Ted!)
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To: Flick Lives

Yep

https://www.goodreads.com/book/show/4753617-publicity-stunt
Publicity Stunt!: Great Staged Events That Made the News
by Candice Jacobson Fuhrman, Candice Jacobson


20 posted on 12/10/2020 6:21:18 AM PST by a fool in paradise (Who built the cages, Joe?)
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