Some of the elves saw that Ritz commercial
Posted on 12/10/2020 6:03:14 AM PST by Libloather
There may be a shortage of cookies on the shelves this holiday season, one of the biggest commercial producers of confections is warning.
Campbell’s Soup Company, which makes cookies under the Pepperidge Farms brand, warned that it is facing a shortage ahead of its busiest season - including of popular varieties like Milano and Chessman.
In an earnings call with investors, Campbell’s CEO Mark Clouse blamed the shortage on an increase in demand and a labor shortage, both of which are results of the ongoing COVID-19 pandemic.
According to a report compiled by Top Data, American cookie consumption has increased by 25 percent since the start of the pandemic, with 1 in 5 Americans eating three or more cookies per day.
Campbell’s faces additional hurdles in meeting the skyrocketing demand because it does not use third-party manufacturers for Pepperidge Farms cookies - due to the brand’s unique shapes and designs - making it harder for the company to ramp up production to meet increased demand.
(Excerpt) Read more at nypost.com ...
I just stocked up...Target had them on sale...put them in the fridge for a rainy day.
I personally cannot remember the last time I bought Pepperidge Farms cookies.
Empty cookie shelves coming to a grocery near you.
If the old “Pepperidge fahm remembahs” guy is still around...He’s doomed.
Good thing for their crappy cookie shortage because there’s no toilet paper to wipe with——
Okay guys, we need to sell more cookies. Put out a press release saying there may be a shortage...
Meh. We make our own.
This whole story is a PR marketing ploy wrapped up as a fake "story". A fake survey, likely paid for by the company, is then pitched as a news story. A sure sign of a fake story are convenient numbers, like 25%. If they had said 17% or even 27%, it might be true, but when you see whole numbers or easily remembered fractions like 1/4, it is likely a fake.
Nice way to play off the Covid panic by the cookie company, however. And they don't even have to purchase ad space because this is all too easy a story for the lazy MSM to pitch. It has everything they want; cookies, destruction/ disappointment of a cherished holiday because the MSM loves to stomp on anything loved by the unwashed masses, and the pandemic.
Websites deeply affected...
The Chessmen cookies are the bomb.
Homemade cookies are ALWAYS better...flour is a little over a buck for 5 lbs?
Pepperidge farms remembers...
Some of the elves saw that Ritz commercial
Re: In short supply
My favorite is “Chesapeake” chocolate pecan.
My two local stores both had major cookie sales for two weeks.
ZERO Chesapeake cookies on the shelf for the full two weeks.
The sales ended last week, and, naturally, both stores have Chesapeake again - at full price!
They forgot?!!!
We’re a collection of 12 best-in-class marketing agencies with data-driven thinking in our DNA. Each of the 12 TOP agencies has a different specialty—from specific capabilities (such as digital marketing or creative conception) to industry verticals (like healthcare or technology).
Whether we're positioning a new brand, building an e-commerce platform, strategizing an "always on" PR program, or planning a global media buy, all of our agencies work together as one unified team.
+ on the Chesapeake(s)! I have many great bakers in my family. None of them can top a fresh Chessie.
Yep
https://www.goodreads.com/book/show/4753617-publicity-stunt
Publicity Stunt!: Great Staged Events That Made the News
by Candice Jacobson Fuhrman, Candice Jacobson
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.