This whole story is a PR marketing ploy wrapped up as a fake "story". A fake survey, likely paid for by the company, is then pitched as a news story. A sure sign of a fake story are convenient numbers, like 25%. If they had said 17% or even 27%, it might be true, but when you see whole numbers or easily remembered fractions like 1/4, it is likely a fake.
Nice way to play off the Covid panic by the cookie company, however. And they don't even have to purchase ad space because this is all too easy a story for the lazy MSM to pitch. It has everything they want; cookies, destruction/ disappointment of a cherished holiday because the MSM loves to stomp on anything loved by the unwashed masses, and the pandemic.
Yep
https://www.goodreads.com/book/show/4753617-publicity-stunt
Publicity Stunt!: Great Staged Events That Made the News
by Candice Jacobson Fuhrman, Candice Jacobson