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PepsiCo to launch drink to aid sleep as consumers struggle with stress
CNBC ^ | Sept. 15, 2020 | Amelia Lucas

Posted on 09/15/2020 5:11:34 PM PDT by ConservativeStatement

Doctors and dentists are reporting more cases of cracked teeth and insomnia as the coronavirus pandemic takes a toll on the nation’s stress levels.

PepsiCo’s latest drink Driftwell is pitching itself as a way to combat the problem.

Pepsi employees came up with an idea for a beverage to help consumers de-stress and relax before bed as part of an internal competition started last year by CEO Ramon Laguarta. The concept won, and the food and beverage giant went to work to make it a reality. Emily Silver, vice president of innovation and capabilities at Pepsi’s North American beverages unit, said it is the fastest new product to ever come out of the company. Driftwell will be available nationwide on e-commerce sites in December and in grocery stores by the first quarter of 2021.

(Excerpt) Read more at cnbc.com ...


TOPICS: Food; Society
KEYWORDS: coronavirus; driftwell; pepsi; stress
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“The Choice of a Wu Generation”
1 posted on 09/15/2020 5:11:34 PM PDT by ConservativeStatement
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To: ConservativeStatement

Soma


2 posted on 09/15/2020 5:12:44 PM PDT by Secret Agent Man (Gone Galt; Not Averse to Going Bronson.)
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To: ConservativeStatement

Blah , if the Dems win everything they’ll put Drugs in the Water to Control EVERYONE


3 posted on 09/15/2020 5:13:07 PM PDT by butlerweave
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To: ConservativeStatement

“I am declaring war....On STRESS!”

https://www.youtube.com/watch?v=MZTvMYQSl_w


4 posted on 09/15/2020 5:14:37 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: dfwgator

You will get the reference. I have an urge to listen to “Institutionalized” by S.T. “All I wanted was a Pepsi and she wouldn’t give it to me.”


5 posted on 09/15/2020 5:17:35 PM PDT by ConservativeStatement (Pop culture, media and public education: the dumbing down of America)
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To: ConservativeStatement

Isn’t that what alcohol is for?


6 posted on 09/15/2020 5:17:49 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: All

Morphine not Caffeine.


7 posted on 09/15/2020 5:20:31 PM PDT by BipolarBob (The cost of abortion is a human sacrifice.)
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To: BipolarBob

Time to bring back laudanum.

Pepsi, for sleep? LOL. OK I guess they will take the caffeine out, and put whatever they use in Tylenol PM or Sominex or something in its place. And probably not call it Pepsi. Maybe Resti?


8 posted on 09/15/2020 5:25:03 PM PDT by monkeyshine (live and let live is dead)
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To: monkeyshine

Pepsleep


9 posted on 09/15/2020 5:27:05 PM PDT by BipolarBob (The cost of abortion is a human sacrifice.)
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To: dfwgator

“The cause and solution to all life’s problems,” Homer Simpson.


10 posted on 09/15/2020 5:30:11 PM PDT by ConservativeStatement (Pop culture, media and public education: the dumbing down of America)
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To: ConservativeStatement

NO THANKS!


11 posted on 09/15/2020 5:35:40 PM PDT by RushIsMyTeddyBear
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To: ConservativeStatement

Cracked teeth? Why?


12 posted on 09/15/2020 5:36:59 PM PDT by RealVirginia
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To: ConservativeStatement
Pepsi employees came up with an idea for a beverage to help consumers de-stress and relax before bed

It already exists.


13 posted on 09/15/2020 5:41:14 PM PDT by DoodleBob (Gravity's waiting period is about 9.8 m/s^2)
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To: ConservativeStatement
"..enhanced water drink contains 200 miligrams of L-theanine, an amino acid that’s found in green and black teas and some mushrooms."

..psilocybin, a naturally-occurring psychoactive and hallucinogenic compound commonly found in certain species of mushroom.

14 posted on 09/15/2020 5:43:31 PM PDT by chief lee runamok (Anti Socialist Derelict at Large)
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To: RealVirginia

Grinding due to nerves?


15 posted on 09/15/2020 5:43:37 PM PDT by ConservativeStatement (Pop culture, media and public education: the dumbing down of America)
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To: ConservativeStatement

Grinding due to nerves....yikes! I never heard of such a thing. Sounds expensive.


16 posted on 09/15/2020 5:45:55 PM PDT by RealVirginia
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To: DoodleBob

Snooze Booze!


Or, for the severely financially challenged...


       

17 posted on 09/15/2020 5:52:31 PM PDT by Songcraft
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To: ConservativeStatement

“Go to Sleep, You’re in the Pepsi Generation”


18 posted on 09/15/2020 5:55:01 PM PDT by clearcarbon
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To: dfwgator

Best.
TV show.
Ever.

The Covid hysteria is like everyone got Aunt Irma at the same time.


19 posted on 09/15/2020 5:58:21 PM PDT by PlateOfShrimp (c)
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To: ConservativeStatement
a beverage to help consumers de-stress and relax before bed

Hot Toddy.

As a bonus it helps my cough.

They can send my check to FR.

20 posted on 09/15/2020 6:03:04 PM PDT by Harmless Teddy Bear (And lead us not into hysteria, but deliver us from the handwashers. Amen!)
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