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Go West, Yuengling: Pa. beer maker partners with Molson Coors for major expansion
Morning Call ^ | 9-15-20 | Dee-Ann Durbin

Posted on 09/15/2020 12:24:05 PM PDT by FLNittany

Go West, Yuengling: Pa. beer maker partners with Molson Coors for major expansion

D.G. Yuengling and Son of Pottsville and partnered with Molson Coors to distribute the Pennsylvania brew to the West Coast.

Hey West Coast beer lovers, it’s pronounced YING-ling.

The Schuylkill County brewery announced a joint venture with Molson Coors on Tuesday to break out beyond its traditional 22-state distribution area in the East.

The family-owned brewery known for its cheap German-style lager, will remain independent. A six-member board of directors — three from Yuengling and three from Molson Coors Beverage Co. — will oversee Yuengling’s expansion starting in the second half of 2021.

Yuengling has two breweries in Pennsylvania and one in Florida. Molson Coors, the nation’s second-largest brewer, has seven primary breweries and six craft breweries.

The partnership gives Molson Coors a popular brand at a time when beer sales have gone flat. Beer sales fell 2% in the U.S. last year, with canned cocktails and hard seltzers gaining popularity, according to the Brewers Association, a trade group.

The companies said they will announce in a few months which western states will get Yuengling first.

Jennifer Yuengling, vice president of operations and a sixth generation brewer, said the companies have talked of partnering for some time, and the time is right.

(Excerpt) Read more at mcall.com ...


TOPICS: Food; Miscellaneous
KEYWORDS: pa; yuengling
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I have mixed feelings about this. I know some people out west who will be very happy though.
1 posted on 09/15/2020 12:24:05 PM PDT by FLNittany
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To: FLNittany

Overrated.
Just my opinion though.

I knew of some people who used to go on road trips for the stuff. Then they got it in our state and the mystique wore off.


2 posted on 09/15/2020 12:25:45 PM PDT by z3n
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To: FLNittany

$17 for a case of bottles at the local Wallymart. I have learned to love it. :-)


3 posted on 09/15/2020 12:27:27 PM PDT by KevinB (Quite literally, whatever the Left touches it ruins.)
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To: FLNittany

“cheap German-style lager”
Taking a shot at conservatives.
Yuengling may be inexpensive but it’s anything but “cheap”.


4 posted on 09/15/2020 12:27:58 PM PDT by Varda
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To: FLNittany

Yuengling is an awesome and affordable beer.


5 posted on 09/15/2020 12:28:24 PM PDT by 2banana (Common ground with islamic terrorists-they want to die for allah and we want to arrange the meeting)
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To: FLNittany

Just don’t start puking out that Coors crap under a Yuengling label.


6 posted on 09/15/2020 12:30:10 PM PDT by budj (Combat vet, 2nd of three generations.)
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Always been curious to try it, but never found any. I’ll keep an eye out.


7 posted on 09/15/2020 12:30:35 PM PDT by Rio
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To: budj

Yeah, those are sort of my worries. Not too crazy about the direction since Dick retired.

They can afford to buy all the breweries they need. I guess distribution is their hang-up - where Molson/Coors can certainly help.

The girls will make a shit-ton of money though is my guess.


8 posted on 09/15/2020 12:33:13 PM PDT by FLNittany
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To: FLNittany

I like the beer, but have no use for the Inbev/Molson-Coors duopoly. I have taken to 805 beer here in Phoenix. Unfortunately, the folks around here seem to be neck deep in IPAs, instead beer that tastes like beer.


9 posted on 09/15/2020 12:34:01 PM PDT by Dr. Sivana (There is no salvation in politics)
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To: Varda

Totally agree - when the Germans I work with came over for meetings in the US, Yuengling was the only American Beer they would drink.

One year, they drove over to Pottsville, PA and took the brewery tour - the Germans were very impressed with an American brewery!

Hope this doesn’t change anything with Yuengling quality...


10 posted on 09/15/2020 12:35:14 PM PDT by EC Washington
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To: Varda
Yuengling may be inexpensive but it’s anything but “cheap”.

Completely agree!

11 posted on 09/15/2020 12:36:57 PM PDT by kosciusko51
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To: FLNittany

I saw it in Massachusetts a few years ago. The name sounds Chinese, but I figured it wasn’t.

I also have seen the name Youngling in California, not beer related, not Chinese. I assume they are variant spellings of the same name.


12 posted on 09/15/2020 12:37:31 PM PDT by Flash Bazbeaux
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To: FLNittany

America’s oldest brewery.


13 posted on 09/15/2020 12:37:37 PM PDT by EEGator
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To: FLNittany

I’ve been drinking it since they tried to boycott it due to the old man’s support for Trump. Mainly the Black and Tan but the lager too. (I can’t stand any IPA, so I’m glad it’s not that type.)


14 posted on 09/15/2020 12:38:41 PM PDT by wattsgnu
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To: EC Washington

True beer experts!


15 posted on 09/15/2020 12:40:32 PM PDT by Varda
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To: FLNittany

Let’s hope that Molson-Coors doesn’t do to Yuengling what Anheuser Busch did to Rolling Rock.


16 posted on 09/15/2020 12:41:33 PM PDT by princeofdarkness
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To: z3n
I knew of some people who used to go on road trips for the stuff.

By any chance did they go in a Black Trans Am followed by an 18 wheeler with horses painted on it?

17 posted on 09/15/2020 12:42:14 PM PDT by qam1 (There's been a huge party. All plates and the bottles are empty, all that's left is the bill to pay)
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To: EEGator
Yep!


18 posted on 09/15/2020 12:42:34 PM PDT by FLNittany
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To: Flash Bazbeaux

German for “Youngman”


19 posted on 09/15/2020 12:43:23 PM PDT by Repeal The 17th (Get out of the matrix and get a real life.)
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To: z3n

Like Coors used to be. People going out west of the Mississippi River would always bring back some Coors..... or Lone Star.....................


20 posted on 09/15/2020 12:44:25 PM PDT by Red Badger (Sine Q-Anon.....................very............)
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