Men’s makeup goes mainstream with CVS rollout

Orlando Sentinal ^ | 6/30/2020 | gerald porter

[bkopto]

CVS, the country’s largest drugstore chain, is making the biggest bet on the category in the U.S. yet, by adding a cosmetics line from Stryx, a brand launched last year, to 2,000 stores (about a quarter of its total). The retailer is giving more legitimacy to a small, but growing, group of products that had mainly been sold through high-end stores.

With this move, CVS likely has potential customers such as Max Belovol in mind. The 23-year-old grew up wearing dazzling eyeshadows and foundation for figure-skating competitions, but didn’t become truly comfortable with wearing makeup during work until the coronavirus lockdown.

“It’s a Zoom effect,” said Belovol, a law student based in Atlanta, who prefers concealer and its subtle look. “People don’t have to worry about how they look at work. You can paint your nails, and nobody on the Zoom call is going to know.”

[Viking2002]

[Viking2002]

At least KISS had the S&M duds go go with all that Kabuki makeup..........

[Bigg Red]

Yeah, they are trying to make us believe that there are a lot more like this weirdo Max.

[Persevero]

I’ve seen this headline a handful of times over the decades. It never takes.

[Bigg Red]

LOL!

[Trillian]

The weakening of men continues. They’ll be on clearance soon enough.

[An Appeal to Heaven]

Please, no.

[napscoordinator]

As these people are wearing it for work. Did you not read the article? I don’t agree with it but they are no different then John wayne.

[cpdiii]

I am 72 years of age. Just live with the way I look like.

[Honest Nigerian]

You do know that war paint is NOT the same thing as camo, right?

[MortMan]

I wear makeup for two things: Clowning for kids and on stage in theater.

For every other time, people have to deal with my real face.

[Truthoverpower]

Faggots and newsmen. But I reiterated myself !

[Salamander]

But wait...loves guns, knives, swords, Detroit muscle cars and his wife never stops grinning!

[Salamander]

Hell yeah.

:D

[Salamander]

I love you Doodle Bob.

[Salamander]

Cannot abide waxed/shaved men.

It’s like ogling a 10 year old boy.

creepy

[Salamander]

Imagine what that portrait in his attic must look like by now.

[Salamander]

I'll see that and raise you this...and send most of the women here into hysterics. :)

[Tired of Taxes]

Makeup doesn’t make every man look feminine. Or every woman, for that matter.

[exDemMom]

Oh, yes. We’ve found our CD and we’re going to have a family Rocky Horror night.

I just found out that Tim Curry did his own makeup for the movie. I’m impressed; I can barely put on makeup at all.