Posted on 06/19/2020 5:56:10 PM PDT by Olog-hai
The maker of Eskimo Pies will change the 99-year-old brand name of the ice cream treat, the company said Friday becoming the latest organization to overhaul the marketing of a product with a racially tinged moniker in recent weeks.
The owner of the Eskimo Pie, Dreyers Grand Ice Cream, said in a statement they had been considering renaming the chocolate-covered ice cream bar and popsicle for some time.
We are committed to being a part of the solution on racial equality, and recognize the term is derogatory, the companys head of marketing said in a statement.
This move is part of a larger review to ensure our company and brands reflect our people values, the company added.
Along with the name change, the company will alter the treats marketing scheme, which traditionally featured a young boy dressed as an Eskimo in a snowy environment.
(Excerpt) Read more at nypost.com ...
The World has gone INSANE , Lefty Insane
If I hear any more about SWEDISH Meat Balls, Im gonna get pissed.
lets just pull all references to all minorities off all packaging.
they will all be gone overnight.
when they b1tch there are no minorities on products, they can goxahead with their money, and communities, and businesses, to fill the supposed ‘gap’.
Mustang is a district in Nepal, so Asian-Americans are almost certainly offended by that name.
I saw a box of Farina recently. The cover boy had blond hair and blue eyes or so it seemed. I am shocked that has not been banned. The last time i saw a blond/blue in a TV ad was... I dunno 1980?
I guess calling in and requesting The Mighty Quinn is out
walrus pies
They should just decide to call it ‘Vanilla Ice Cream Covered in a Thin Chocolate Sheath’.
That’ll catch on, fer sure.
(In my younger days, I always thought that the guys on Madison Ave. had fascinating jobs, and it would be fun to work there...)
Next up, The Edmonton Eskimos of the Canadian Football League will be pressured to change their name.
Theatre of the Absurd.
2020 marketing trends for the future. Spot the problem.
Can is white, font is scary and black. might be an issue.
And what about New York style pizza, Chicago style pizza, Maryland crabs, Maine lobsters, Idaho potatoes. Are those names deemed offensive to the places they are named for?
Jesus, Soros not only has his people planted at all levels of government but also in corporate America.
Cream O Wheat
Wisconsin has already had those for decades!
Whale Killer Pies?
Blubber Pies?
Nose Rubber Pies?
oh and F12 Oz.
Maybe Eskimo is the new E word.
Brilliant
Love that song.
Mighty Quinn pies
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