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CBS anchor Norah O’Donnell’s ratings in freefall
nypost.com ^

Posted on 10/21/2019 6:48:47 AM PDT by Conserv

The former “CBS This Morning” host — who is getting paid at least $7 million a year by CBS News boss Susan Zirinsky to revive the perennially third-ranked newscast — is getting hammered in the ratings worse than her predecessors did. In the last week alone, O’Donnell’s total viewers plunged 17 percent to 5.1 million, according to Nielsen. Among viewers in the crucial demographic ages 25 to 54 that’s coveted by advertisers, the drop was a heart-stopping 25 percent. The slide has steadily accelerated during the past month, with weekly ratings in the key age group falling between 20 and 29 percent versus a year ago. That’s far steeper than the single-digit drops during the year-and-a-half tenure of her predecessor Jeff Glor, who was pulling down $2 million a year, according to a source. “This is definitely unusual,” said television analyst Andrew Tyndall. “I don’t see any prospects of ‘CBS Evening News’ getting out of third place, but an honorable third versus a dismal third is possible.” It’s a troubling sign for CBS, whose evening newscast has been stuck in third place since the tail end of Dan Rather’s tenure, which ended in controversy over his reporting about President George W. Bush’s military service.

(Excerpt) Read more at nypost.com ...


TOPICS: Chit/Chat
KEYWORDS: cbs; media; msm
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To: cgbg

WMUR in Manchester, NH has the Friday night High School football games. UNH & Dartmouth sports. They do a lot of local interest stories. The tell the weather at least twice. They also tell about the latest robbery by some Hispanic dude or local heroin addict.

NH has the first primary. So, they always have a story about which loony Dem candidate is flipping pancakes or stumping in the Granite State.

They do not spend a third of the news cast bashing Trump.
Especially first thing in the morning. They leave that to GMA.


41 posted on 10/21/2019 7:52:01 AM PDT by woodbutcher1963
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To: Sgt_Schultze

I’ve always wondered how cable box metrics compare to Nielson ratings, if at all.


42 posted on 10/21/2019 7:54:58 AM PDT by outofsalt (If history teaches us anything, it's that history rarely teaches anything.)
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To: reformedliberal

Yes, but doesn’t the CEO of Disney or GE have a responsibility to the shareholders for the news divisions to be profitable. IF my company was losing market share like they have been, somebody would get fired.


43 posted on 10/21/2019 7:57:13 AM PDT by woodbutcher1963
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To: Red Badger

When is that on?

I would watch that, especially if some of the pretty women on Fox News were part of that broadcast.


44 posted on 10/21/2019 7:58:38 AM PDT by woodbutcher1963
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To: Red Badger

Funny video, “Mexico is my Number One Source in Global Weather Reporting!”
(strong language warning)
https://www.bing.com/videos/search?q=spanish+weather+girls&&view=detail&mid=9335E056197D6300727B9335E056197D6300727B&&FORM=VRDGAR


45 posted on 10/21/2019 8:02:42 AM PDT by outofsalt (If history teaches us anything, it's that history rarely teaches anything.)
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To: woodbutcher1963

It’s a scene from the movie IDIOCRACY.................


46 posted on 10/21/2019 8:08:25 AM PDT by Red Badger (Against stupidity the gods themselves contend in vain...................)
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To: woodbutcher1963

47 posted on 10/21/2019 8:09:17 AM PDT by Red Badger (Against stupidity the gods themselves contend in vain...................)
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To: Red Badger

Can we start with Carley Shimkus?


48 posted on 10/21/2019 8:14:53 AM PDT by woodbutcher1963
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To: woodbutcher1963

“Can we start with Carley Shimkus?”

I don’t know, I always want to buy her a burger, fries and large milkshake when I see her.


49 posted on 10/21/2019 8:19:57 AM PDT by nomorelurker
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To: Conserv

In steps Shepard Smith when is no-compete clause ends.


50 posted on 10/21/2019 8:30:16 AM PDT by Kazan
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To: Conserv

The gap between newtwork viewership and cable is shrinking, she’s 5.1 and Hannity is about 3.3.


51 posted on 10/21/2019 8:32:43 AM PDT by Fido969 (In!)
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To: allendale

The number depends on how many TV’s in Nursing Homes and waiting rooms are tuned into CBS. My Aunt was in a decent Nursing Home and the TV was on all day. Most residents were asleep in their wheel chairs until “Wheel Of Fortune” came on.

No one watches Nora.


52 posted on 10/21/2019 8:43:28 AM PDT by EC Washington
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To: Red Badger
Maybe they should stop with the reporterettes and give the chair to a man who inspires some respect.
53 posted on 10/21/2019 8:47:13 AM PDT by hinckley buzzard (Power is more often surrendered than seized.)
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To: allendale
Many viewers tune in to their local news, and the network program is just a follow-on. I doubt anyone actually turns on the TV just to see Norah ODonnell and the like.
54 posted on 10/21/2019 8:49:23 AM PDT by hinckley buzzard (Power is more often surrendered than seized.)
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To: woodbutcher1963; All
They see that their ratings are tanking. CNN sees that Fox News constantly beats their ratings.

We've entered post-capitalism America and to the MSM it isn't about winning the ratings competition, it's about dispensing propaganda, all of which is being underwritten by corporate SJWs.

55 posted on 10/21/2019 8:49:32 AM PDT by JonPreston
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To: Conserv
I stopped watching CBS in 1981. I used to watch all three networks. But Dan Rather took over and he made such a nasty segment on Reagan and then Bill Moyers chimed in and that was the end. CBS went from first to third with Rather and the brass still can't figure out why or else do not care. I never forgave them for Uncle Dan and watched only several time since then mainly right after he was getting fired. I really enjoyed watching him squirm. CBS from what I understand is still DSLF (Democrat party slime liar filth).
56 posted on 10/21/2019 8:49:51 AM PDT by amnestynone (We are asked by people who do not tolerate us to tolerate the intolerable in the name of tolerance.)
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To: nomorelurker

True Dat.

Plus, they say the camera adds 10 lbs.

Her stats say she is 5’ 10”. However, she only makes $53K.
Hard to believe.


57 posted on 10/21/2019 8:55:26 AM PDT by woodbutcher1963
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To: JonPreston; woodbutcher1963; All
"We've entered post-capitalism America and to the MSM it isn't about winning the ratings competition, it's about dispensing propaganda, all of which is being underwritten by corporate SJWs."

________________________

THAT is very true and because it is these are very dangerous times. When networks/broadcasters don't even worry about ratings, and only care about bending minds it's rough days ahead.

It's too bad there is no good way to actually police "journalism" in a "free speech" country.

58 posted on 10/21/2019 11:10:18 AM PDT by a little elbow grease (... to err is human, to admit it divine ...)
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To: a little elbow grease
THAT is very true and because it is these are very dangerous times. When networks/broadcasters don't even worry about ratings, and only care about bending minds it's rough days ahead.

Ain't that the truth !

59 posted on 10/21/2019 11:12:02 AM PDT by timestax
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To: a little elbow grease
THAT is very true and because it is these are very dangerous times. When networks/broadcasters don't even worry about ratings, and only care about bending minds it's rough days ahead.

Ain't that the truth !

60 posted on 10/21/2019 11:12:03 AM PDT by timestax
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