Posted on 05/29/2019 12:07:53 PM PDT by NohSpinZone
Santa Cruz coffee shop Cat and Cloud Coffee says it received a cease and desist from Caterpillar Inc. because they use the word "CAT" in their shop name and merchandise.
The large corporation has trademarked "CAT" and has taken legal action against the small business to stop them from using it. Owners of the small business say they first received the letter in August of 2018.
"It seemed ridiculous. So, we responded and got a lawyer, obviously," said Jared Truby, co-owner of Cat and Cloud Coffee. "We asked them to further explain their case, asked them to drop it as we are in a completely different industry. They didn't want to, so we went back and forth a few times and called them out for bullying."
(Excerpt) Read more at sfgate.com ...
No, I blame Caterpillar. Let them go after a legitimate trademark infringement rather than a coffee shop.
This is just as ridiculous as kicking an 8 year old kid out of school for using his thumb and forefinger and pointing it at another kid............
Boeing copyrighted all of the 7xx numbers.
I understand the issue but seeing this seems to indicate Caterpillar would loose.
And even a “caterpillar” shouldn’t be protected like that.
They missed one:
Great press for Caterpillar Inc.
Any woman named Catherine that goes by Cat should sue Caterpillar.
Gosh, you'd think they would have at least asked them to paint the Peterbuilt in the truck horror film "Duel."
Cripes, what a nasty looking rustbucket.
“We are not suing Cat & Cloud, not targeting a small business and not focused on Cat & Cloud’s primary interest: coffee. We’ve simply asked the U.S. Trademark Office to remove Cat & Cloud’s trademark registration on footwear and apparel only, products for which Caterpillar has longstanding trademarks and a considerable business. We hope to resolve this issue quickly.”
...
I agree with Caterpillar on this one. They are protesting a trademark registration by the coffee shop.
Too bad the Fake News didn’t make that clear in the title and at the start of the article.
Youll be sued by Katz Deli then. BTW, incredible pastrami sandwiches!
You make sense.
Lawyer?
Cat and Cloud couldn’t pay for all this free publicity.
Now everyone knows their name and what they sell.
Technically they are objecting to the word in all caps... Not the word as it is normally used. But this is still stupid... If you want to trademark a word you should have to first establish that you invented it.
This is just slack-jawed DUMB. No one is going to confuse this small shop with Caterpillar Inc. What were the CEO’s and lawyers at caterpillar thinking? “Today we really need some bad publicity”?
Post surgery in 2010 the nurse who yanked my catheter might as well have been trying to start a chainsaw. She must have been having a bad day.
CAT and Cloud doesn’t stimulate my appetite. I prefer dog.
It’s in California. Change it “El Gato Y Cielo”.
CC
Bingo! That’s what I want to know. What are they putting on their apparel that infringes CAT’s patents or copyrights? What the bleep do cats and clouds have to do with each other that would infringe Caterpillar? Having dealt with Fortune 500 corporations, I think there’s more to this than we’ve been told. I can’t imagine CAT being frivilous over nothing. What’s on the apparel?
It gives Cat and Cloud free publicity.
It makes Caterpillar, Inc. look like a bunch of Grade-A schmucks.
***Santa Cruz coffee shop Cat and Cloud Coffee says it received a cease and desist from Caterpillar Inc. ***
Strange. I just had visions of the cafe in THE BANK DICK with W.C. Fields.
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