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Santa Cruz coffee shop with 'cat' in its name hit with cease and desist from Caterpillar Inc.
SF Chronicle ^ | 5/27/19 | By Kyla Linville

Posted on 05/29/2019 12:07:53 PM PDT by NohSpinZone

Santa Cruz coffee shop Cat and Cloud Coffee says it received a cease and desist from Caterpillar Inc. — because they use the word "CAT" in their shop name and merchandise.

The large corporation has trademarked "CAT" and has taken legal action against the small business to stop them from using it. Owners of the small business say they first received the letter in August of 2018.

"It seemed ridiculous. So, we responded and got a lawyer, obviously," said Jared Truby, co-owner of Cat and Cloud Coffee. "We asked them to further explain their case, asked them to drop it as we are in a completely different industry. They didn't want to, so we went back and forth a few times and called them out for bullying."

(Excerpt) Read more at sfgate.com ...


TOPICS: Business/Economy; Conspiracy; Humor; Local News
KEYWORDS: cat; caterpillar; coffeeshop; santacruz
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To: Bubba Ho-Tep
Don't blame Caterpillar. Blame trademark law.

No, I blame Caterpillar. Let them go after a legitimate trademark infringement rather than a coffee shop.

This is just as ridiculous as kicking an 8 year old kid out of school for using his thumb and forefinger and pointing it at another kid............

41 posted on 05/29/2019 12:43:39 PM PDT by Hot Tabasco (uizzzp)
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To: NohSpinZone

Boeing copyrighted all of the 7xx numbers.


42 posted on 05/29/2019 12:44:01 PM PDT by Zathras
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To: NohSpinZone

I understand the issue but seeing this seems to indicate Caterpillar would loose.


43 posted on 05/29/2019 12:45:49 PM PDT by Zathras
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To: elcid1970

And even a “caterpillar” shouldn’t be protected like that.


44 posted on 05/29/2019 12:49:48 PM PDT by 9YearLurker
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To: Zathras
Boeing copyrighted all of the 7xx numbers.

They missed one:


45 posted on 05/29/2019 12:50:53 PM PDT by NorthMountain (... the right of the peopIe to keep and bear arms shall not be infringed)
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To: EEGator

Great press for Caterpillar Inc.

Any woman named Catherine that goes by Cat should sue Caterpillar.


46 posted on 05/29/2019 12:51:10 PM PDT by Jolla
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To: shotgun
Another cool thing was they got to review the movie scripts where their product would appear. If it showed the product in a favorable light then it would be approved. If it showed them in a bad light the symbols, logos, and names would have to be removed.

Gosh, you'd think they would have at least asked them to paint the Peterbuilt in the truck horror film "Duel."

Cripes, what a nasty looking rustbucket.

47 posted on 05/29/2019 12:51:38 PM PDT by Fido969 (In!)
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To: NohSpinZone

“We are not suing Cat & Cloud, not targeting a small business and not focused on Cat & Cloud’s primary interest: coffee. We’ve simply asked the U.S. Trademark Office to remove Cat & Cloud’s trademark registration on footwear and apparel only, products for which Caterpillar has longstanding trademarks and a considerable business. We hope to resolve this issue quickly.”

...

I agree with Caterpillar on this one. They are protesting a trademark registration by the coffee shop.

Too bad the Fake News didn’t make that clear in the title and at the start of the article.


48 posted on 05/29/2019 12:52:37 PM PDT by Moonman62 (Facts are racist.)
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To: NohSpinZone

You’ll be sued by Katz Deli then. BTW, incredible pastrami sandwiches!


Yeah saw them on TV best sandwiches show..
Just wish I could get one or three. Looks like two pounds of meat.


49 posted on 05/29/2019 12:57:08 PM PDT by redshawk (0pansy is a Liar and Hates.........he just hates!)
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To: Bubba Ho-Tep

You make sense.
Lawyer?


50 posted on 05/29/2019 12:58:52 PM PDT by redshawk (0pansy is a Liar and Hates.........he just hates!)
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To: NohSpinZone

Cat and Cloud couldn’t pay for all this free publicity.
Now everyone knows their name and what they sell.


51 posted on 05/29/2019 12:59:22 PM PDT by lee martell
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To: Pilgrim's Progress

Technically they are objecting to the word in all caps... Not the word as it is normally used. But this is still stupid... If you want to trademark a word you should have to first establish that you invented it.


52 posted on 05/29/2019 12:59:36 PM PDT by piasa (Attitude adjustments offered here free of charge.)
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To: EEGator

This is just slack-jawed DUMB. No one is going to confuse this small shop with Caterpillar Inc. What were the CEO’s and lawyers at caterpillar thinking? “Today we really need some bad publicity”?


53 posted on 05/29/2019 1:02:28 PM PDT by Steve_Seattle
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To: USMCPOP

Post surgery in 2010 the nurse who yanked my catheter might as well have been trying to start a chainsaw. She must have been having a bad day.


54 posted on 05/29/2019 1:04:22 PM PDT by dainbramaged (If you want a friend, rescue a pit bull.)
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To: Java4Jay

CAT and Cloud doesn’t stimulate my appetite. I prefer dog.


55 posted on 05/29/2019 1:05:44 PM PDT by morphing libertarian ( Use Comey's Report; Indict Hillary now; build Kate's wall. --- Proud Smelly Walmart Deplorable)
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To: NohSpinZone

It’s in California. Change it “El Gato Y Cielo”.

CC


56 posted on 05/29/2019 1:07:04 PM PDT by Celtic Conservative (My cats are more amusing than 200 channels worth of TV)
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To: Java4Jay

Bingo! That’s what I want to know. What are they putting on their apparel that infringes CAT’s patents or copyrights? What the bleep do cats and clouds have to do with each other that would infringe Caterpillar? Having dealt with Fortune 500 corporations, I think there’s more to this than we’ve been told. I can’t imagine CAT being frivilous over nothing. What’s on the apparel?


57 posted on 05/29/2019 1:08:42 PM PDT by Tucker39 ("It ishttps://y impossible to rightly govern a nation without God and the Bible." George Washington)
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To: lee martell

It gives Cat and Cloud free publicity.

It makes Caterpillar, Inc. look like a bunch of Grade-A schmucks.


58 posted on 05/29/2019 1:09:33 PM PDT by NorthMountain (... the right of the peopIe to keep and bear arms shall not be infringed)
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To: Still Thinking
"Plus, how can you trademark a common word anyway, at least exclusively?"

Starbuck's tried a similar stunt about fifteen years ago. A tiny Russian Orthodox monastery on Vashon Island in Washington State, was selling tea and coffee to help pay their bills, and one of their coffee products was called a "Christmas Blend." Starbuck's already had a "Christmas Blend," so they claimed proprietary rights. Yeah, that tiny monastery of five or six monks really posed a threat to the Starbuck's empire!
59 posted on 05/29/2019 1:11:30 PM PDT by Steve_Seattle
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To: NohSpinZone

***Santa Cruz coffee shop Cat and Cloud Coffee says it received a cease and desist from Caterpillar Inc. ***

Strange. I just had visions of the cafe in THE BANK DICK with W.C. Fields.


60 posted on 05/29/2019 1:12:28 PM PDT by Ruy Dias de Bivar ( Three days in FB prison for this...'What was "IT"? A DNA XX or a DNA XY?')
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