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Burger King takes on McDonald’s with a range of ‘unhappy’ meals
CNBC ^ | May 2, 2019 | Lucy Handley

Posted on 05/02/2019 1:40:00 PM PDT by EdnaMode

No one is happy all the time. That’s the message Burger King is trying to communicate with a lineup of burger meals focused on “real” moods to help raise awareness about mental health.

Timed to Mental Health Awareness Month in May, the “Real Meals” include the Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don’t Give a F---) Meal. They include a Whopper, french fries and a drink.

“Burger King restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling,” an online release says.

(Excerpt) Read more at cnbc.com ...


TOPICS: Business/Economy; Chit/Chat; Food; Society
KEYWORDS: burgerking; food; happymeal; happymeals; mcdonalds; mentalhealth; socialjustice; unhappymeal; unhappymeals
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To: EdnaMode

Brilliant marketing but not moral at all.

Hi, I’d like a “you’re a dumb sumbiotch meal” please.

Hi, I’d like a “you could stand to lose 80lbs meal” please.


61 posted on 05/02/2019 3:35:16 PM PDT by Pollard (If you don't understand what I typed, you haven't read the classics.)
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To: EdnaMode

This must be a parody.

Mom: Can I pick you up something at Burger King son?

Son: Don’t Give a F***

Mom: Don’t use that tone with me young man


62 posted on 05/02/2019 3:39:42 PM PDT by LeoTDB69
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To: EdnaMode

I think it will backfire.

Any guy taking any of the amgry meals back to the office will have snowflakes there filing hostile workplace complaimts with HR.


63 posted on 05/02/2019 3:51:34 PM PDT by Secret Agent Man (Gone Galt; Not Averse to Going Bronson.)
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To: N. Theknow

“abandoned regular fries cooked in animal fat.

What a bunch of idiots!”

The entire quick-service food industry reacted this way. McDonalds switched from beef tallow about 30 years ago.


64 posted on 05/02/2019 4:04:06 PM PDT by steve86 (Prophecies of Maelmhaedhoc O'Morgair (Latin form: Malachy))
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To: Rastus

Can you imagine going into BK with your young kids and the person ahead of you orders a “I don’t give a F*ck with a pepsi”?


65 posted on 05/02/2019 4:08:59 PM PDT by Rebelbase
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To: steve86

Five Guys uses peanut oil.
A big dose of malt vinegar
makes for good fries. And
that is fortunate because
they charge a lot for them
and give you more than you
can eat.


66 posted on 05/02/2019 4:11:01 PM PDT by sparklite2 (Don't mind me. I'm just a contrarian.)
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To: Rebelbase

It probably already happens in Oakland.


67 posted on 05/02/2019 4:11:21 PM PDT by Rastus
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To: N. Theknow

Rallys has the best fries now.


68 posted on 05/02/2019 4:21:45 PM PDT by redshawk (0pansy is a Liar and Hates.........he just hates!)
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To: SaveFerris

It’s the creepy Uncle Joe commercial.


69 posted on 05/02/2019 4:24:25 PM PDT by redshawk (0pansy is a Liar and Hates.........he just hates!)
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To: redshawk

yep


70 posted on 05/02/2019 4:30:13 PM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: Jeff Chandler

It WAS a genius marketing ploy. Think about it.

The entire country was up in arms DEMANDING the return of their signature product.


You are correct. They purposefully did it to improve their market share. The demand for the original coke soared. So did the profits.


71 posted on 05/02/2019 4:32:39 PM PDT by redshawk (0pansy is a Liar and Hates.........he just hates!)
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To: ChildOfThe60s; SkyPilot; Roman_War_Criminal; null and void; metmom; 444Flyer

[ “Slouching Towards Gomorrah” ]

And that, unfortunately, is EXACTLY what the West has been doing for some time now. Much to my surprise and alarm.

And the speed seems to be accelerating.

I think we got a tiny bit of reprieve with President Trump.

That being said, isn’t BK owned by a French company? (still?)

They got sold some time back. Hence the super-creepy version of “the king”.


72 posted on 05/02/2019 4:35:54 PM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: MPJackal

That’s what I thought too.
Else, it’s the West in the University of West Virginia.


73 posted on 05/02/2019 4:39:43 PM PDT by redshawk (0pansy is a Liar and Hates.........he just hates!)
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To: EdnaMode

Somebody on Burger King’s board of directors has a screw loose. First with the vegetarian hamburger, an idea that was tried and failed with Textured Vegetable Protein (TVP) in other chains in the 1970s, because of high beef prices.

Now they are coming out with this nonsense.

Burger King is owned by 3G Capital, which is a Brazilian-American multibillion-dollar investment firm, and managed through Restaurant Brands International.

I wonder if it will go the way of Burger Chef, that at one point was #2 behind McDonald’s, before being bought out and ruined.


74 posted on 05/02/2019 4:46:45 PM PDT by yefragetuwrabrumuy ("Desperate swarm sewage drains for water..." Venezuelans or D.C. Swamp denizens?)
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To: dfwgator

ketchup?


75 posted on 05/02/2019 4:48:45 PM PDT by SMGFan ("God love ya! What am I talking about")
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To: Conserv

better off buying bag of frozen fries and onion rings. Bake the in your oven.


76 posted on 05/02/2019 4:50:03 PM PDT by SMGFan ("God love ya! What am I talking about")
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To: EdnaMode
I'll have a Big Kahuna burger, please.

Mmm...that's a tasty burger!

77 posted on 05/02/2019 5:00:29 PM PDT by Billthedrill
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To: EdnaMode
"Pinky? Are you pondering what I'm pondering?"

"I think so, Brain, but if they called them Sad Meals, kids wouldn't buy them."
78 posted on 05/02/2019 6:32:06 PM PDT by Category Four (Joy, Fun, the Joke Proper, and Flippancy ... Flippancy is the best of all.)
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To: Constitution Day
I think they only serve that at Whammy Burger.

Love thatmovie. Watch it once a year. Never laid off, but could equate with that guy in many ways - especially the Smiling Stonewall routine by the kid behind the counter.

79 posted on 05/02/2019 8:13:25 PM PDT by Oatka
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To: Conserv
The only thing I eat there is the Whopper Jr.

Same here (with cheese, requested "melted"), but their Whopper Jr. coupons come with fries, which aren't terrible.

In my little burg, they've closed two, and rebuilt a new one across the street from the old one.

Neither were heavily visited—which is too bad.

80 posted on 05/03/2019 4:32:52 AM PDT by Does so (Is Central America Emptying Its Jails?)
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