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Burger King takes on McDonald’s with a range of ‘unhappy’ meals
CNBC ^ | May 2, 2019 | Lucy Handley

Posted on 05/02/2019 1:40:00 PM PDT by EdnaMode

No one is happy all the time. That’s the message Burger King is trying to communicate with a lineup of burger meals focused on “real” moods to help raise awareness about mental health.

Timed to Mental Health Awareness Month in May, the “Real Meals” include the Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don’t Give a F---) Meal. They include a Whopper, french fries and a drink.

“Burger King restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling,” an online release says.

(Excerpt) Read more at cnbc.com ...


TOPICS: Business/Economy; Chit/Chat; Food; Society
KEYWORDS: burgerking; food; happymeal; happymeals; mcdonalds; mentalhealth; socialjustice; unhappymeal; unhappymeals
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To: EdnaMode
and DGAF (Don’t Give a F---) Meal.

Classy. Very Classy.

As Robert H. Bork put it: "Slouching Towards Gomorrah"

41 posted on 05/02/2019 2:03:17 PM PDT by ChildOfThe60s (If you can remember the 60s........you weren't really there)
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To: W.

The last time I ate Burger King was the 70’s. Heh.
The Whaler was good, indeed.


42 posted on 05/02/2019 2:08:35 PM PDT by DivineMomentsOfTruth ("There is but one straight course, and that is to seek truth and pursue it steadily." -GW)
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To: EdnaMode

This is vulgarity posing as a moral statement.

The ad agency is probably somewhere like San Francisco and completely out of touch with regular Americans.


43 posted on 05/02/2019 2:10:00 PM PDT by UnwashedPeasant
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To: EdnaMode

I’d say that if they want to take on McD’s, they should try quality food, but that would be redundant.

I’d also say that I hadn’t been to one for years, but ... turns out the one in Richardson ain’t half bad. Maybe 3/4, but for fast food, it was sort of okay.

These days, I’d rather have the chikfila, or Cane’s, or WB, though.

(nom nom nom)

And they can keep the mental health issues. The only blue burger I want is a bacon & blue (cheese) burger.


44 posted on 05/02/2019 2:10:14 PM PDT by Kommodor (Terrorist, Journalist or Democrat? I can't tell the difference.)
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To: Jeff Chandler

I always figured “New Coke” was planned to let them switch to corn syrup from real sugar.
when they reintroduced “Original Coke” they made the switch to corn syrup.


45 posted on 05/02/2019 2:12:00 PM PDT by Do_Tar (To my NSA handler: Just kidding.)
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To: Ken H
One of my first thoughts after BK decided to chase away responsible parents with their inane ideas for meal labeling.

Didn't the "Herb" campaign get pulled after one weekend, or thereabouts?

46 posted on 05/02/2019 2:14:44 PM PDT by Calvin Locke
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To: Do_Tar

Okay. I finished the rest of the comments.
I guess I’m not the only one with a “conspiracy theory”.

grin


47 posted on 05/02/2019 2:15:00 PM PDT by Do_Tar (To my NSA handler: Just kidding.)
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To: EdnaMode

Really? A profanity based meal? What genius came up with that? Probably the same one who came up with “You bet your Ass per cream. “


48 posted on 05/02/2019 2:16:23 PM PDT by DouglasKC
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To: EdnaMode

What, no Orange Man Bad Meal?


49 posted on 05/02/2019 2:17:57 PM PDT by Kickass Conservative (THEY LIVE, and we're the only ones wearing the Sunglasses.)
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To: EdnaMode

Is this for real?! Are they trying to kill the brand? BurgG has had some idiotic and hurtful ads in recent years, but this is really hurtful to the brand.


50 posted on 05/02/2019 2:33:14 PM PDT by Reno89519 (No Amnesty! No Catch-and-Release! Just Say No to All Illegal Aliens! Arrest & Deport!)
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To: EdnaMode
Looks like they stole the Whataburger logo on the left hand box. Will they be sued for copyright infringement?
51 posted on 05/02/2019 2:33:28 PM PDT by MPJackal ("From my cold dead hands.")
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To: EdnaMode

Just stupid.


52 posted on 05/02/2019 2:33:57 PM PDT by unlearner (War is coming.)
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To: Ken H

I remember Herb, but I never saw him (except on TV). I thought that campaign was stupid when it first started.


53 posted on 05/02/2019 2:45:10 PM PDT by Disambiguator (Keepin' it analog.)
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To: Jeff Chandler

The entire country was up in arms DEMANDING the return of their signature product.

And then, it didn’t even make the come back. Somehow, the taste was different. Whether they replaced sugar with HFCS, or what, I don’t know, but “original Coke” didn’t taste the same when it “came back”.


54 posted on 05/02/2019 3:05:41 PM PDT by ro_dreaming (Chesterton, 'Christianity has not been tried and found wanting. It's been found hard and not tried')
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To: EEGator

The older I get, the more I understand the character Michael Douglas was playing in that movie.


55 posted on 05/02/2019 3:07:14 PM PDT by ro_dreaming (Chesterton, 'Christianity has not been tried and found wanting. It's been found hard and not tried')
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To: EdnaMode

I’m not happy with their freaky scary King character so much so, I refuse to patronize the business.


56 posted on 05/02/2019 3:16:20 PM PDT by bgill (when you badmouth women, you are badmouthing your mama and the good women on FR)
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To: EdnaMode

Wasn’t EMO a thing like years ago???


57 posted on 05/02/2019 3:29:59 PM PDT by BureaucratusMaximus (NOT tired of winning.)
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To: bgill
Smatter? No like clowns


58 posted on 05/02/2019 3:31:29 PM PDT by Pollard (If you don't understand what I typed, you haven't read the classics.)
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To: Pollard

He’s less creepy than the Burger King one.


59 posted on 05/02/2019 3:33:37 PM PDT by bgill (when you badmouth women, you are badmouthing your mama and the good women on FR)
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To: EEGator

It truly was. I haven’t seen it in years but I need to remedy that.


60 posted on 05/02/2019 3:34:17 PM PDT by Constitution Day
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