Posted on 01/15/2019 6:36:10 AM PST by C19fan
As Gillette has come under increasing competition from low priced competitors such as Dollar Shave Club and Harry's, along with a resurgent Schick who is offering refill cartridges that fit Gillette razors, its market share has dropped from 70% to 50% over the past decade. Gillette has been forced to drop the price of its razors by about 15% over the past few years and is on the verge of losing master brand status.
It is within this competitive context that Gillette debuted its “We Believe in the Best in Men” ad campaign on its website yesterday, part of an overall shift to the slightly modified tag “The Best a Man Can Be.” The 1:48 length video starts out with images of remarkably troubled looking men as a narrator makes reference to bullying, sexual harassment, and toxic masculinity. It then poses the question “Is This the Best a Man Can Get.” The viewer then sees depictions of a series of very ugly and negative behaviors, including bullying, fighting, sexual harassment, and blatantly interfering with a woman speaking in the workplace. The ad goes on to state it is time for men to stop making excuses and to renounce the idea that “boys will be boys.” Gillette concludes that concludes by calling for and showing images of men holding other men accountable and emphasizing that the boys of today will be the men of tomorrow.
(Excerpt) Read more at forbes.com ...
The movie “Mean Girls” showed how nasty girls and women can be towards each other.
Or toilet “humor”. If that’s all you got, you got nothing. I see so much of that in movies any more. One of the Mike Myers Austin Powers movies was nothing but toilet jokes. It was nauseating and stupid. Not funny at all.
Gillette needs to hire that Brand Power agency to do their ads. Brand Power ads actually focus on the product and what it’s for. I’ve seen them for Swiffer, Mr. Clean Erasers, and other products They are plain but effective. I usually wind up thinking, “hey, I should buy that.” They are the polar opposite of the metrosexual/SJW onanism fests that are not about the product at all, but about feeling virtuous. I am also fairly certain that Brand Power execs are not habitual abusers of drugs, which I take to be a major creative source for a lot of advertising. Have you seen the Rastafarian guy milking a giraffe and getting a bucket of Skittles?
I stopped using their razor blades about 5 years ago.
My beard is very tough in 24 hours, and Gillette apparently lowered the quality of their blades. The blades used to last about 5 days, and suddenly I was getting 1-2 days. Often I would get some severe nicks. Then the prices went up.
I went to the Norelco shave in the shower razor. I still use Gillette’s shave cream. Now, I will find an alternative.
In the near future, the surviving Business schools will document how many CEO’s including the owners of the NFL/Apple/Gillette have destroyed their companies.
Or they came close to destroying their companies with their liberal attacks against America and those who love America.
Many CEO’s have started the destruction of their businesses with their vile attacks on those who live a positive lifestyle instead of a self destructive liberal one!
Politics at its very core embodies the selective. i.e., once a political position is stated you have to account that you are now on the opposite side of 50% of all current, as well as potential customers. Sometimes the numbers can be higher.
But that’s the rule-of-thumb. That’s why it used to be the absolute last thing any CEO worth-their-salt would argue publicly, let alone place its business and customers directly into any political fray.
It seems that many of these CEO’s like NFL/Apple/Gillette and ? forgot they were in the business of business – not the business of liberal politics.
Many of us have a suspicion, the price they are going to pay in loss of sales, reputation, as well as share holder condemnation will be legendary.
Schick or Bic razors and Schick Edge shaving gel. They aren’t locked up at the store that I know of and all work just fine.
I’ll miss the Old Spice for a bit but I’ll get over it.
This ad campaign is a stupid move.
I did not know that...
“Guess I’ll be going generic as well.”
Tried Dollar Shave Club and Harry’s - both good.
Stayed with Dollar Shave Club because of their funny commercials.
The shave a month clubs are going to do very well from this.
Reposted from yesterday:
My correspondence with Harry’s:
Jordan (Harry’s)
Jun 9, 11:20 EDT
Hi Dr. Sivana
We decided to create this campaign in support of people living proudly, and recognize people live their lives in different ways. We feel it is important to celebrate causes that respect everyone’s right to live in ways that feel true to them, and hope you’ll consider our point of view.
All the best,
Jordan
HARRY’S
Office: 888 212.6855
Follow: @harrys / Like: Facebook
Dr. Sivana
Jun 8, 15:29 EDT
Good afternoon,
I have been buy Harry’s products for a couple of years, and for the most part, find them to fill my needs at a reasonable cost. I was gratified to find them at the Wal-Mart, thinking I would no longer have to mail order Harry’s products.
One thing I do NOT like is when the vendors of my everyday consumer products decide to engage in the culture wars by embracing homosexualist promotion. Now I find that Harry’s is associating with these by having a special shaving offer for such promotion, and donating to associated causes. You didn’t have to pick a side, but since you picked the side that is opposed to Western Civilization, you won’t find me buying your product.
It’s a shame you couldn’t be satisfied with making and selling a good razor at a fair price.
Sincerely yours,
Harry’s is more left wing than Gillette. They made a rainbow handle to celebrate gay pride. They actually started the virtue signaling of razors. Better cancel that order.
I’m betting Gillette did this to try to out-SJW Harry’s.
Go to https://gillette.com/en-us/contact-us and hit email option. I did so yesterday and gave them an earful. Be sure and mention to fire their ad agency and whoever in the company hired them.
During the bowl games there were a lot of AT&T ads...none of them good, but one I found particularly offensive had two men, obviously supposedly married to each other, talking to their clueless female babysitter...as if everyone is not only supposed to approve of same-sex marriage but also of homosexual men adopting children. I escaped from AT&T years ago and would never go back, but that just reinforced my dislike of the company.
thanks—just did!!
There is zero chance Gillette management greenlit that ad campaign (and it is more than just 1 ad) unless they were 100% okay with the message. Plus, the ad agency likely wouldn't even come up with anything like this in the first place unless Gillette let them know upfront that they wanted something socially progressive.
Would be pretty nice if Schick decided to take the opposite tack -- run an ad campaign that directly appealed to the "manliness" of shaving, etc....
Done!
I don’t like being told its my fault for being a man. That’s simply sexist.
The war on men and boys goes merrily along and it is being led by leftists.
JoMa
This was my reaction as well. Just further attempt to "feminize" men.
The real problem with this, for me, is that it is just another attempt at weakening the United States. Also, what exactly is "toxic" masculinity? I would bet that it is men doing things that men like to do; and, I don't mean bullying and picking fights. Who do these people think built this country? Strong men. Strong men are not toxic! They are a necessary part of our culture and have helped to build the greatest country on Earth.
I hate lefties --- they ruin everything.
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