Posted on 09/14/2017 7:04:52 AM PDT by EdnaMode
Research firm eMarketer cuts TV ad-spending forecast on accelerating pay-TV declines
Winter is here for cable and satellite TV operators.
American consumers are cancelling traditional pay-TV service at a much faster rate than previously expected, according to research firm eMarketer.
In 2017, a total of 22.2 million U.S. adults will have cut the cord on cable, satellite or telco TV service to date — up 33% from 16.7 million in 2016 — the researcher now predicts. That’s significantly higher than eMarketer’s prior estimate of 15.4 million cord-cutters as of the end of this year. Meanwhile, the number of “cord-nevers” (consumers who have never subscribed to pay TV) will rise 5.8% this year, to 34.4 million.
"Younger audiences continue to switch to either exclusively watching [over-the-top] video or watching them in combination with free-TV options,” said Chris Bendtsen, senior forecasting analyst at eMarketer. “Last year, even the Olympics and [the U.S.] presidential election could not prevent younger audiences from abandoning pay TV.”
Overall, 196.3 million U.S. adults will have traditional pay TV (cable, satellite or telco) this year, down 2.4% compared with 2016, eMarketer predicts. By 2021, that will drop to 181.7 million, a decline of nearly 10% from 2016. The number of pay-TV viewers 55 and older will continue to rise over the next four years, while for every other age cohort the subscriber tallies will decline.
By 2021, the number of cord-cutters will nearly equal the number of people who have never had pay TV — a total of 81 million U.S. adults. That means around 30% of American adults won’t have traditional pay TV at that point, per eMarketer’s revised forecast.
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KODI is a big factor, if you have reliable internet...
Did it a few weeks ago.
It’s the new Blockbuster Video.
Just finished a marathon of the new Hawaii Five O. Awesome!!
Hundreds of channels and almost nothing worth watching for me. With Amazon Prime, Netflix, Youtube and over the air broacast, I don’t feel I’m missing out.
For later.
Comcast, et al, will compensate for this by exploding Internet access costs.
Cut mine three years ago. Only kept it before because my mother was living with me and was a TV creature.
I wonder how many have cut the cord over the last five years?
We just modified our cell phone plan. We do pay $200 a month for three phones and our data plan. However, we live in the sticks and ALL of our internet is via this plan. This includes my desktop, my wife’s laptop, and our TV.
We are amazon prime members and actually watch all we want from Amazon on our 55” TV in high def USING OUR PHONES. It’s phenomenal.
We have NO broadcast media except for streaming - and our am/fm radios. It’s awesome.
Cut the cord in 2003.
I am giving Commie-cast until the end of the year to elmnate ESPN from my available channels and reduce my rates accordingly.
Eff progressives and their formation flying slime.
This is what’s killing the NFL I think. There aren’t such good options for watching football on the internet.
There is almost nothing worth watching anymore.
Last season TV was ridiculously bad. "Comedies" are class-room type lectures on the maniacal liberal social and political agenda. Dramas are more about committing crimes and horrific violence than about solving crimes.
With antenna, I get a few stations that air old TV shows. It's an improvement.
I only have basic for the grandson, I get my news from other sources..
499 channels for liberals, liberal elites, and liberal victim group members.
One channel for Conservatives...
Why wouldn’t we want to pay for that? /s
I am proud to be among those who never had pay television.
Leftist ESPN thugs.
Add me this week. Going to Amazon fire stick and VUE ....set up tonight. Comcast called me and said I owed $300 and I thought it was a scam and checked my account online and sure enough I owed $300. Finally got soo fed up that I’ve dumped them.
Next is Verizon...going to Walmart Smart Talk. Only thing I”ll keep is Century Link internet for $70/month.
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