Millennials aren't eating cereal because it's too much work

Business Insider ^ | 02/24/2016 | Kate Taylor

[Olog-hai]

Why aren't millennials eating cereal? Apparently, it's just too much work.

Almost 40% of millennials surveyed by Mintel said that cereal was an inconvenient breakfast choice, because they have to clean up after eating it, reports the New York Times.

Instead, younger consumers are turning to convenient options with minimal cleanup that can be eaten on the go, from yogurt to fast-food breakfast sandwiches.

Cereal sales dropped 5% from 2009 to 2014, despite the fact that more Americans are eating breakfast than ever before. ...

[MUDDOG]

I’m eating more cereal because it’s less work.

[Mr. Mojo]

They’ll never know the joys of Apple Jacks and Capn Crunch.

[KarlInOhio]

Bowl? Cups? You just eat a couple handfuls right out of the box and drink the milk from the carton.

[skr]

I suppose pouring a little milk into those to-go cereal cups I’ve seen would be too much bother.

[Blue Jays]

Walk from the cupboard, to the refrigerator, to the silverware drawer.
Now who has THAT kind of abundant time available to them?!

[Steely Tom]

Did you know that Cap’n Crunch was designed for Quaker Oats by a scientist at Arthur D. Little, the MIT-affiliated think tank?

[ghosthost]

ever run out of milk and try water or condensed milk on cereal? It is not awesome.

[pa_dweller]

They'll never know the joys of Apple Jacks and Capn Crunch.

I eat very little cereal nowadays. Every so often though, I indulge a guilty pleasure and pick up one of those single serve cups of CC or Lucky Charms.

[jdege]

I stopped eating cereal because I realized it wasn’t actually food. I’m no longer eating grains or sugar, and if you take away the grains and sugar, all that’s left of cereal is the box.

[FlingWingFlyer]

I also believe that the snowflakes are afraid to leave their “safe space” in mommy’s basement to go to the kitchen to shake a box of cereal into a bowl and poor some milk on it. Then again, you never really know what kind of monsters are living in the refrigerator.

[Kirkwood]

Someone must be eating it. The cereal aisle at my grocery store is roughly 6 feet high by 50 feet long with shelves that are 2 feet deep. The 3 nearby Walmart stores all have aisles that are probably closer to 65 feet just for cereal.

[cincinnati65]

Do you remember when the Saturday morning cereal commercials all had the tag line "Part of this complete breakfast", which consisted of two eggs, bacon, toast, orange juice and milk in addition to the bowl of cereal.

Even as a young kid, I remember thinking, "Who's going to eat all THAT for breakfast?"

[Flick Lives]

...if you take away the grains and sugar, all that’s left of cereal is the box.

---

Much like life itself.

[BenLurkin]

What a sorry bunch the Millennials are, and what’s really amazing, these slackers think VERY highly of themselves.

[jessduntno]

Switch to bacon. It comes in convenient single serving packages.

[Mycroft Holmes]

ever run out of milk and try water or condensed milk on cereal? It is not awesome.

---

Try Captain Crunch and Mountain Dew. Awesome.

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[Liberty Valance]

bttt

[bigbob]

they figure if it was any good you could get it at Starbucks

[Olog-hai]

Processed grains aren’t grains anyway. They are the endosperm and sugar.