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I Spent $11,537 Becoming a Blonde
New York Magazine ^ | 1/14

Posted on 01/15/2016 10:44:27 AM PST by nickcarraway

When I realized my hair was turning orange under the white dye goo, I finally hit send on the text I was hoping to avoid: “EMERGENCY. I’m getting something really stupid done to my hair.”

My friend Nicole left work and rushed to join me. But first, I had to send her the address of the cheap chain salon, embarrassing enough all on its own. Nicole has lustrous hair and healthy self-respect. I saw her eyes bug as she clocked my goopy head, the indifferent stylist already wandering away to shampoo another customer.

“This morning, I ran the numbers,” I told her, my cheeks hot. “Since 2010 alone, I’ve spent something like $11,285 on highlights. Including $2,546 this last year.”

“Right. But didn’t you text me that you weren’t going to do this anymore?”

“And then I looked at my roots and I panicked,” I whispered. “I need a hair breathalyzer. Like the courts put in the cars of people who get DUIs. Something to keep me from making decisions when I’m suffering from a hair-induced freak-out.”

Confessing all this to Nicole, who knows and loves me, was one thing. Confessing it to the world, now, is another. Can I say in my defense that spending $11,285 on foil highlights conflicts with the way I usually live my life? That I think you can be a serious person and spend loads on your hair?

Over the same five-year period, I doubled my income, built up my 401(k), and opened a regular brokerage account to buy individual stocks. Plus, my husband and I paid off all our debt — $27,000 in student loans — and saved up a 40 percent down payment for our place.

I write about personal finance sometimes, and occasionally receive admiring emails from strangers praising me for my good financial decisions. But I expect that to stop right about … now.

Maybe that $11,285 figure still seems egregious. I’ll admit it struck me the same way; that’s why I resolved to quit that fateful morning. However I looked at it, $11,285 was still more than I’d donated to charity, or spent on gifts for my family. No longer, I swore. Let the roots come in as they may. I’ll do a half-assed ombré for as long as it takes.

My resolve lasted exactly four hours. And then I went and got a $62 all-over dye job that turned my hair — light-brown roots, remaining blonde highlights and all — the streaky orange of a tropical sunset.

The worst thing? That one terrible dye job could pretty much stand in for my whole blonde experience. Because, while I was spending this egregious amount of money, I was also trying — on and off — to save money. So, most of the time, my hair didn’t even look that great. It really looked nice only after my very first session at a high-end salon (which involved many elaborate processes and cost $400). After that, it was downhill, owing to the law that says that if you keep highlighting your hair, and you’re not nearly selective enough about where you get it done, your whole head becomes a highlight. You just keep getting blonder and blonder until you look like Courtney Love circa 1997.

What’s more, all this has the effect of breaking your hair, because that bleach is strong and your stylist really needs to take this call from her boyfriend who’s been texting with that bitch from Philly again. You could say I spent $11,285 to make my hair a color I didn’t much like, and to poison it.

Still, I did like it! I do like it. There are benefits. Going blonde is an old trick, but it’s a good trick. According to my own calculations, it can add as much as a half-point to our scores — which, especially for those of us not born in the upper-upper registers of the 10-point attractiveness scale, is statistically significant.

Going from a 6 to a 6.5, for example, represents an 8.3 percent increase in attractiveness, while going from a 6.5 to a 7 makes for a still-desirable 7.7 percent leap. Even if one had to spend a corresponding percentage of one’s disposable income, it might make sense. (Of course, results may vary; my own advance up the scale has been less dramatic. The last time I got catcalled, the guy yelled, “Girl, you look just like a second-grade teacher!” Disconcerting largely because it's true.)

I have noticed how my fellow chemical blondes nod at me in recognition. I nod right back. Being a natural blonde merely means being born with yellow hair — but us, we have worked to earn our way into this club. There’s intention behind our hair color. If your taste defines you, as our consumerist society tends to believe, then isn’t choosing to be blonde actually the more authentic experience?

Anyway, why judge? I mean, maybe we’ve all done this because we want to meet some patriarchal standard we had no part in setting. But look at it another way: Maybe we’ve done it because we want to get laid better and more enthusiastically — $11,285 for better sex, without exploiting anyone other than a few hair follicles? That’s a worthy enough goal that you could stop the inquiry right there.

Besides, to assign it a reason is to miss the point. Blonde hair has reached its cultural escape velocity. Like Coca-Cola or denim, it’s no longer a setpiece but a permanent feature. You might as well ask why the sky is blue. I think I would have to have had a good reason not to go blonde. And not just once — more like all 59 times I’ve made the choice.

I didn’t squander that $11,285. In accounting terms, it’s what’s called capital expenditure and maintenance — not a one-time transaction, but a periodic expense from which I realize a return on my investment. So rather than feel guilty and swear off expensive highlights (or worse, feel guilty and not swear off expensive highlights), I will behave like a person who knows something about money and calmly assess whether I come out ahead.

Let’s consider potential returns:

One: Career advancement. Nope. I don’t have a pretty-person job. I work from home, in sweatpants. Returns: $0.

Two: The establishment of an epic correspondence with Nicole that involves sending each other Instagram photos of nicely done blonde highlights. Returns: Endless entertainment, plus a packed desktop folder labeled “HAIR.” Definitely worth it.

Three: Sprinting home yesterday from my $190 balayage color correction with the same subtle blonde highlights that I had five years ago, which knocked the grand total up to $11,537 but made me feel so relieved that I pushed my husband out the door and told him to take a walk around the block so I could Flashdance in our kitchen. Returns: At least $11,537 worth of good vibes.

In other words, money well spent. Some people will spend $11,537 on personal trainers, or gourmet meals, or a used Toyota Corolla. I spent it on my hair. And I regret nothing.


TOPICS: Business/Economy; Health/Medicine; Weird Stuff
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To: nickcarraway; Fido969

A lobotomy would have been a cheaper way to become blonde.


21 posted on 01/15/2016 11:36:05 AM PST by Eagles6 ( Valley Forge Redux. If not now, when? If not here, where? If not us then who?)
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To: nickcarraway

Hell, it cost me 10 times that to divorce a blonde


22 posted on 01/15/2016 11:42:23 AM PST by Cyman
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To: Nervous Tick

Have you ever seen that black “I wannabe a white chick” on “The Doctors”? Now that is obsession.........


23 posted on 01/15/2016 11:42:59 AM PST by Hot Tabasco (Dear Santa: Please find a home for every homeless and unwanted cat and dog that is suffering)
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To: nickcarraway

And Liberals don’t understand why the rest of us think New Yorkers are nuts.


24 posted on 01/15/2016 12:09:24 PM PST by pabianice (LINE)
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To: Fido969

* INSERT BLOND JOKE HERE *

Once I got the check for $11,000.00, I said “Well, dang, you were a blonde all along!”


25 posted on 01/15/2016 12:11:08 PM PST by Larry Lucido
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To: nickcarraway

I do my own hair for less than 100.00 a year.

40 volume peroxide, high lift toner, additives to eliminate burning, reduce brassiness and accelerate processing.

I get many compliments even from hairdressers so I must be doing it right.

Twelve grand at the salon is just plain nuts unless you’re independently wealthy or in show biz.


26 posted on 01/15/2016 12:23:48 PM PST by Califreak (Hope and Che'nge is killing U.S. Feel the Trump-mentum!(insert ireallysupportCruzdisclaimerhere/))
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To: Fido969

Not a blond joke, but still a good one I heard on Jack Van Impe show.

Wife: Honey, will you still love me when I’m old and gray?

Husband: Why wouldn’t I? I loved you through four other colors.


27 posted on 01/15/2016 12:35:35 PM PST by dznutz
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To: nickcarraway

There are aliens among us.


28 posted on 01/15/2016 12:43:17 PM PST by Tax-chick (Would everyone just stop FUSSING all the time, please?)
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To: Jack Hammer
OK, another old one.

A blonde is pulled over by a State Trooper, who is also blonde. "License, registration, and proof of insurance," the trooper demands. The driver hands her the registration, proof of insurance, and her compact. The trooper opens it up. "You're under arrest," she sez, "this is a picture of me, not you."

29 posted on 01/15/2016 12:57:55 PM PST by Billthedrill
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To: Responsibility2nd

Try this. A freeper posted earlier.

http://dan.hersam.com/tools/smart-quotes.html


30 posted on 01/15/2016 1:14:11 PM PST by Let's Roll (So much left-wing thought is playing with fire by those who don't even know fire is hot - Orwell)
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To: Tax-chick

Sometimes I think they are the majority.


31 posted on 01/15/2016 1:17:21 PM PST by nickcarraway
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To: nickcarraway

It’s not coloring her hair that’s the tip off ... billions of people do that. It’s being so WEIRD about it.


32 posted on 01/15/2016 1:19:38 PM PST by Tax-chick (Onions are a woman's weapon.)
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To: nickcarraway
there's one born every minute.
33 posted on 01/15/2016 3:25:28 PM PST by Chode (Stand UP and Be Counted, or line up and be numbered - *DTOM* -w- NO Pity for the LAZY - Luke, 22:36)
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To: Billthedrill

Okay, this one’s a little more positive:

Two bored casino dealers are waiting at the crap table. A very attractive blonde woman arrived and bet twenty thousand dollars ($20,000) on a single roll of the dice.
She said, “I hope you don’t mind, but I feel much luckier when I’m completely nude.” with that, she stripped from the neck down, rolled the dice and yelled, “Come on, baby, Mama needs new clothes!”

As the dice came to a stop she jumped up and down and squealed...

“YES! YES! I WON, I WON!”

She hugged each of the dealers and then picked up her winnings and her clothes and quickly departed. The dealers stared at each other dumbfounded. Finally, one of them asked, “What did she roll?”

The other answered, “I don’t know - I thought you were watching.”

Moral - Not all blondes are dumb, but all men are men.


34 posted on 01/15/2016 5:12:52 PM PST by Jack Hammer
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To: Califreak

I used to spend $150 every 3 months for a cut and color....ombré. Platinum on top. I absolutely hated sitting in that chair for 3 hrs so I learned how to do it myself. I wear my hair a lot shorter now and have platinum (almost white) hair and it looks as good as when I paid someone else to do it. I also use the exact same toner the salons use. I buy it off Amazon.
It’s not that hard to learn how to do it yourself. It’s all over the net. Amazon and Sally’s and I get it done.


35 posted on 01/15/2016 5:53:20 PM PST by sheana
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To: sheana

I’d rather do it myself even if I’m flush.

I do a better job and the salon never puts the additives in.

I really need that no burn stuff.

I don’t waste money on mani pedi either because I do too much with my hands.

Fingernails trimmed not too short, clear or pale frost.

Pedi is done at home with rosy pink nail polish. I don’t sweat it too bad until summer because I’m always wearing socks.

I’m just cheap like that. :)


36 posted on 01/15/2016 6:06:14 PM PST by Califreak (Hope and Che'nge is killing U.S. Feel the Trump-mentum!(insert ireallysupportCruzdisclaimerhere/))
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