Whoops. I am not a clever man.
Posted on 03/17/2015 7:53:11 PM PDT by Swordmaker
Pick any ranking of publicly traded companies, and year after year you’ll find Apple AAPL +1.73% in the top three worldwide. To say that its famous logo is ubiquitous is an understatement. It’s everywhere and then some. There’s a decent chance you’re holding it in your hand as you read this article. This is all true – but right now, without any help, do you think you could draw the Apple logo from memory?
If you’re like participants in a recent study on memory, you probably feel confident you could pull it off without peeking. But you may find, as they did, that it’s much harder than you think.
Researchers from the UCLA Memory and Lifespan Cognition Lab conducted a handful of studies to find out just how strong peoples’ memories are of extremely common things, like the Apple logo — things they see every single day, multiple times a day.
In the first experiment, they asked 85 undergraduate students (a mix of Apple and PC users) to draw the Apple logo from memory without any help. The researchers graded the drawings based on how well the participants positioned the leaf, the shape and location of the bite, and reproduced the overall shape of the apple. They also asked the participants how confident they were that they’d get it right.
The results: only one person drew the logo perfectly, and only seven drew it with just a few errors. The other 77 people couldn’t do it without major flubs, despite the fact that most of them said they were confident they could.
(Excerpt) Read more at forbes.com ...
Funny how that is the mark of an organization called “Hydra.”
By any definition, that is NOT a hydra!
To recreate the rainbow apple required a four-color printing process. Once they went to red, they were down to one color.
And is it even red anymore? Didn’t they reduce the color to a gray with gradient fills to create a volumetric effect? Don’t even need a spot color for that: it comes out looking correct in black every time on any printer you care to use!
Precise registration of the color stripes was very hard to do without them bleeding into one another. Jobs was told to separate them with a thin black stripe to hide misregistration but he refused to do that. How very characteristic of him.
Good try, Fred. but no. That’s Microsoft’s secret Logo.
Good try, but that’s Google’s secret Logo. . .
Hmmmmm. The Bondi Blue iMac? in aqua if I remember correctly. And the non-rainbow Apple (wrong order for the colors to be a true rainbow) was printed in spot colors and required six runs through the press in addition to any black print.
From what I recall, they were using spot color for every color, no four color process. SIX runs through the press.
The stripes disappeared in ‘98-’99; the iMac (G3) was the first product with the mono Apple; and I haven’t a clue: I’m a Windows/Linux guy!
MS never really had a logo (again) until ~2012; from 1975-1986, they had the stylised ‘O’; from 1987-2012, they just had the wordmark...
Think about IBM
now were talking Legacy!
Whoops. I am not a clever man.
For normal printing on paper, like manuals and disk labels, they could use four-color printing. But for printing on other materials, like the logos on the computer case and the stickers they included with every computer, it had to be spot color. Not many presses could do six colors at once, and multiple passes are next to impossible.
The other major challenge is registration, getting the different colors to line up with each other. Gaps between colors are obvious, so most printing bleeds one color under the other for a tiny fraction of an inch. On the Apple logo, the bleeds are also pretty obvious; so it had very tight tolerances. The stickers were also die-cut, again with very tight tolerances.
Given the current management, I would expect the rainbow logo to be resurrected so Apple can once again show their true colors.
All you gotta remember is...one leaf slanted right, one bite on the right and two bumps on the bottom.
Hail Hydra!
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