Posted on 10/21/2014 6:55:17 PM PDT by Olog-hai
After posting yet another disappointing quarter, McDonald’s CEO Don Thompson said Tuesday the company hasn’t been keeping up with the times and that changes are in store for its U.S. restaurants.
Thompson said that starting in January, McDonald’s will “simplify” its menu to make room for restaurants to offer options that are best-suited for their regions. To offer greater customization, he also said the company planned to expand its “Create Your Taste” offering that lets people pick the buns and toppings they want on burgers by tapping a touchscreen. The program is currently being offered in Southern California, and McDonald’s has said it will roll it out nationally in Australia. […]
The changes come as McDonald’s continues to struggle with myriad problems. One of its biggest challenges in the U.S. is long-held perceptions around the freshness and quality of its ingredients. The chain has been fighting to boost sales as people gravitate toward foods they feel are more wholesome. As a result, people have been gravitating to places like Chipotle, which markets its ingredients as being of superior quality. …
(Excerpt) Read more at hosted.ap.org ...
They could make their hamburgers taste like they did 30 years ago. Naaaaah.
McDonalds is not better or worse than it was 10, 20, 30 years ago. Its problem is that its target demographic doesn’t have the spending money it used to.
IOW the problem is a lousy Obama economy. Not whats on the McDonalds menu
“is it just me, but the burgers they sell look much smaller than I remember it”
Nope. Not just you. Their burgers are WAY smaller than 30 years ago. And taste like cardboard now, too.
McDonald's has simply peaked. It can only do so good with the model that it has established. Additional revenue is not easy to come by, but it is possible if they adapt to the ever changing tastes and demands of those who are interested in frequenting their establishment, IMO.
Yes! Bring back the fries. They were awesome!
Relative to prices 40 years ago you got much better quality for your buck. A family of 4 can drop $40 for a Mc meal today. The menu may not be the only problem, but it’s a contributor to why ordinary people like me don’t eat there anymore but do eat at In ‘n Out.
yea, what happened? filofish used to be fav, but it taste horrible recently. W hat did they change? Hungry Jacks, big whopper still taste pretty good. The size is still the same size I remember them, so I guesss I’ll be going there now
Remove the msg and other additives that give me headaches. Even their salads make ill. Anyone here been to Habit Burger or Bristol Farms and have their hamburger? For $5 with fries or mashed potatoes you have a much better tasting meal that does not give you headaches.
Both McDonalds and Burger King ruined their french fries.
They feed much of the world.
15 Facts About McDonald’s That Will Blow Your Mind
http://www.businessinsider.com/facts-about-mcdonalds-blow-your-mind-2011-11?op=1
“ordinary people like me don’t eat there anymore but do eat at In ‘n Out”
How is this place any less expensive than McDonalds for a family of four?
The millinials don’t like the crap. And kids’ meals don’t excite kids anymore. They want computer gadgets.
I don’t think I would like to touch a screen that so many others have touched before me. Bring sanitizer with you!! Ick!!!
Ten signs you’re in a great Mexican restaurant:
10. It’s located in a hole in the wall of an old strip mall.
9. Linoleum floors, formica tabletops and the chairs don’t all match.
8. There are no waitresses, you order at a counter and they bring you your food.
7. There is a separate counter where they sell raw meat.
6. There are no fewer that six bright colors in the décor.
5. No crispy tacos.
4. A calendar with a colorful picture of a bullfight, from 1993.
3. A picture of the Virgin of Guadalupe.
2. Though it’s not on the menu, a paper sign informs you that they sell Birria (goat stew) on Sabado (Saturday). An extra bonus if the sign has a picture of a goat.
1. And finally, the place is packed with Mexicans.
I remember when a big mac actually tasted like a burger.
Now it tastes like cardboard with secret sause.
Not worth going to.
Not quality food,
Just hurry up and push this crap throught the take out window, hurry hurry.
Not a big Fast Foodie here, either - though I served my time working at the local when I was in High School.
Well, I AM old - my memory only seems to work on M-W-F these days, LOL!
“Julia Child said the McD tallow fries were THE best French fries.”
—
My poor grandchildren have never known the good fries,only the lousy ones which I don’t even eat.
.
In L.A?
Best joint there is Tommy’s.
Everything is fresh and made the way you want.
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