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Apple Designer Jonathan Ive on What's Next
Time ^ | March 17, 2014 | John Arlidge

Posted on 03/17/2014 9:08:13 PM PDT by Swordmaker

Apple's design chief helped transform computing, phones and music. The company's secrecy and Ive's modesty mean he has never given an in-depth interview—until now.

'Hello. Thanks for Coming'

We use Jonathan Ive’s products to help us to eat, drink and sleep, to work, travel, relax, read, listen and watch, to shop, chat, date and have sex. Many of us spend more time with his screens than with our families. Some of us like his screens more than our families. For years, Ive’s natural shyness, coupled with the secrecy bordering on paranoia of his employer, Apple, has meant we have known little about the man who shapes the future, with such innovations as the iMac, the iPod, the iPhone and the iPad. But last month, he invited me to Cupertino in Silicon Valley where Apple is based, for his first in-depth interview since he became head of design almost 20 years ago.

The gods — or was it the ghost of Steve Jobs? — seemed against it. Jobs didn’t like Apple execs doing interviews. It had not rained properly in California for months but that morning the clouds rolled off the Pacific, turning the Golden Gate Bridge black. Interstate 280 South to Silicon Valley was a river of water, instead of the usual lava streaks of stop-start SUVs. But just after 10AM, an Apple tech-head appeared in an all-white meeting room on the first floor of building 4 of the firm’s antiseptic headquarters with strict instructions to find an Earl Grey tea bag.

(Excerpt) Read more at time.com ...


TOPICS: AMERICA - The Right Way!!; Business/Economy; Computers/Internet
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To: The KG9 Kid
You’re probably talking to an old feller who still drives to Best Buy to purchase music CDs and PC software on DVDs...

Or "Sheldon Cooper."

Either way, it's an exercise in futility.

41 posted on 03/18/2014 3:51:12 AM PDT by papertyger (if disdain of homosexual behavior is "bigotry," is it any wonder hostility to Islam is "racism?")
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To: Swordmaker
We use Jonathan Ive’s products to help us to eat, drink and sleep, to work, travel, relax, read, listen and watch, to shop, chat, date and have sex.

Coming soon...the iDildo!

42 posted on 03/18/2014 3:53:03 AM PDT by Fresh Wind (The last remnants of the Old Republic have been swept away.)
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To: The KG9 Kid
You’re probably talking to an old feller who still drives to Best Buy to purchase music CDs and PC software on DVDs.

I have hundreds of CDs, and I paid store price on probably no more than a half dozen of them.

I kind of like the old paradigm-you buy the CD, you own the music for as long as you have the CD. It's not a license to listen to the music on a specific device, it's the music itself. If you sell, give, or bequeath the CD to someone else, that person then owns the music. No "terms and conditions" to accept. Just play it and enjoy.

43 posted on 03/18/2014 4:42:32 AM PDT by Fresh Wind (The last remnants of the Old Republic have been swept away.)
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To: Fresh Wind

I kind of like the old paradigm-you buy the CD, you own the music for as long as you have the CD. It’s not a license to listen to the music on a specific device, it’s the music itself. If you sell, give, or bequeath the CD to someone else, that person then owns the music. No “terms and conditions” to accept. Just play it and enjoy.


44 posted on 03/18/2014 4:48:23 AM PDT by Chickensoup (Leftist totalitarian fascism is on the move.)
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To: WhistlingPastTheGraveyard

If you don’t want to pay $200 per month, then don’t. I pay under $60.


45 posted on 03/18/2014 4:58:14 AM PDT by Not gonna take it anymore (If Obama were twice as smart as he is, he would be a wit)
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To: Swordmaker

Personally, I hate publicity stunts like that at shareholder meetings. I know it was the liberals who started it, but that doesn’t justify conservatives doing the same.

They’re just stunts, and they’re designed to elicit a reaction that can be used for PR/fundraising, not to actually do anything about corporate direction.


46 posted on 03/18/2014 5:36:51 AM PDT by kevkrom (I'm not an unreasonable man... well, actually, I am. But hear me out anyway.)
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To: Swordmaker
Apple products do a few things well. The few things they do well, a lot of people want to do. Some of the things Apple products do well are technically complicated. Apple makes it easy to do them. Thus, Apple has a strong customer base. Heaven help you, if you want to do something different, though.

A number of Apple owners think of themselves as technically sophisticated since they are able to do things that are technically complicated. This isn't necessarily so. Many just happen to want to do only the technically complicated things that Apple makes easy. These are simply lost it they want to do things that Apple doesn't allow them to do. And this is the problem I have with Apple products: I often want to do things that Apple doesn't allow. Many times these are simple things, like installing new batteries, changing hardware, leaving chargers in several places, running something unattended for several months, etc. Some wizard at Cupertino doesn't want me to do things such as these. I don't have much to do with them.

47 posted on 03/18/2014 5:48:01 AM PDT by norwaypinesavage (for)
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To: Swordmaker

Who are the conservative board members? Sounds like you’re saying it’s the employees fault that Apple has a leftist reputation.

They are champions of the environment, yet moved all manufacturing to China so they didn’t have to comply with EPA regs. Then they hired Lisa Jackson, one of the most crooked EPA administrators in history. That doesn’t sound like a conservative.

If they supported even one lefty who is now pushing higher minimum wages while they actually pay a fraction of that cost to manufacture their products in China, then they are clearly not conservative.

The only thing they’ve done that seems even remotely conservative is shield their billions from taxes by parking them outside of the USA.

And don’t get me started on Saint Steven. I listened to that speech as I have every public speech given by the late Mr. Jobs. You found it conservative. I found it typical. Typical of many men and women in business. Conservative and liberal. It was touching because he seems to have finally realized that he was human, not conservative. In life he was a massive prick. There is not one “innovation” that you can point to that came from his brain because once you know that he would berate an employees idea then present it as his own, you can’t believe anything he says that he invented. He was a master manipulator whose genius was marketing. More along the lines of PT Barnum.


48 posted on 03/18/2014 7:12:46 AM PDT by Leonard210 (Viva Perot)
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To: roadcat

“Okay. But you do realize that most devices have moved beyond that, years ago, with wi-fi wireless transmission of data between devices. “

All devices require extra memory. Unless you only keep one song on your device at a time.


49 posted on 03/18/2014 7:54:28 AM PDT by TexasGator
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To: roadcat

To go up 16 gb on a iPhone is a hundred bucks. I bought a 32gb sd card for my phone for $15.


50 posted on 03/18/2014 7:57:53 AM PDT by TexasGator
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To: Leonard210
Then they hired Lisa Jackson...

Don't forget Apple board member iGore.

51 posted on 03/18/2014 7:58:32 AM PDT by Fresh Wind (The last remnants of the Old Republic have been swept away.)
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To: Fresh Wind

“Don’t forget Apple board member iGore.”

Talk about PT Barnum. It’s probably what Saint Steve saw in Gore. His ability turn a PowerPoint into a multi-billion dollar scam.


52 posted on 03/18/2014 8:04:15 AM PDT by Leonard210 (Viva Perot)
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To: martin_fierro

Duuuuude!


53 posted on 03/18/2014 8:05:52 AM PDT by morphing libertarian
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To: Swordmaker

I am on an unlimited everything plan with 5 iPhones for less than $200 a month.


54 posted on 03/18/2014 8:14:54 AM PDT by Crusher138 ("Then conquer we must, for our cause it is just")
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To: roadcat

I have the unlimited plan from ATT on mu iPad too.

That’s because I bought the iPad one on the first day they went on sale. I stood in line and bought my iPad and then a day or two later AT&T cancelled the plan.

I just bought the new iPad Air and was able to transfer my unlimited plan over to the new one. :)


55 posted on 03/18/2014 12:48:34 PM PDT by BunnySlippers (I LOVE BULL MARKETS . . .)
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To: BunnySlippers

“If you like your plan, you can keep your plan. Period.”


56 posted on 03/18/2014 3:44:12 PM PDT by Fresh Wind (The last remnants of the Old Republic have been swept away.)
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To: BunnySlippers
I just bought the new iPad Air and was able to transfer my unlimited plan over to the new one. :)

Thanks for the tip! I had transferred my unlimited plan from my iPad 1 to my iPad 2. Thought that might have been a fluke. Good to know I can again transfer it when I buy an iPad Air. Like you, I bought both 1 & 2 respectively on first day. Sadly, since using the iPad my desktop PCs (yeah, old Windows towers) are dust-covered bricks. Too much versatility with the iPads.

57 posted on 03/18/2014 4:54:13 PM PDT by roadcat
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To: TexasGator
All devices require extra memory. Unless you only keep one song on your device at a time.

Nope. I really don't need to keep anything on my iPad, what with streaming anytime I feel like it. But I do currently have 2200 songs on my iPad (at one time I had 8000 but I rarely play most of them). I also have a mix of 7000 photos and short videos covering family events over the last 55 years (again, I rarely look at most of them). I also have a dozen movies on my iPad, a few of which are full HD. I have all that on there not because I need it, just for the heck of it to show relatives and friends while traveling. Normally, I stream at will from my network hard drives and other home computers, as well as from the cloud, and other services.

You seem to have a dislike for all things Apple, without understanding how silly you sound making wild exaggerations (e.g. "you only keep one song on your device"). I am a fan of all useful devices. Apple has a proven hit on their hands, and your hatred has blinded you to the point of reckless spouting of untruths. Life is short, drop the hatred.

58 posted on 03/18/2014 5:07:23 PM PDT by roadcat
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To: The KG9 Kid
You’re probably talking to an old feller who still drives to Best Buy to purchase music CDs and PC software on DVDs.

Ouch. Thanks for the camaraderie and words of encouragement regarding people stuck in the technological dark ages, still focused on using SD cards and floppies. However, I have to admit that I'm an old feller. But I embrace new technology while reminiscing what has become obsolete.

I own and drive modern sports cars and trucks, but also own some vintage cars (1960s era). I own and get daily use from modern computing devices, but also have a huge collection of vintage machines (from the early 1970s to current day). I'm smart enough to realize that technology is constantly moving forward.

I remember people criticizing Apple when they stopped using audio tape to store programs and switched to floppy drives, when they dropped 5-1/4 floppies for enclosed 3-1/2 floppies, when they dropped floppies for CDs then DVDs, etc., and lately when they dropped internal DVDs. Then the competition follows in line behind Apple and does likewise. By the way, I use and have used devices from multiple makers, having been a systems engineer supporting dozens of makers' devices. I happen to have several of those sheet metal towers you speak of, with Windows inside (yuck). I just like Apple stuff compared to other stuff, far more elegant. I still use a first-revision 1977 Apple II, I modified with custom auto-on ROMs and compact-flash cards. It boots in an instant, and has many thousands of Apple II programs and games on a compact-flash card. Now how many people still play with IBM PC DOS 1.1 which I still own but never use (sound of crickets)?

59 posted on 03/18/2014 5:35:49 PM PDT by roadcat
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To: papertyger

Because spending $700 on a disposable cell phone that has the same capacity as a $50 memory card that Android lets me put in myself seemed idiotic. I’d rather just ditch the iPhone and go back to what worked for me.


60 posted on 03/18/2014 6:48:08 PM PDT by WhistlingPastTheGraveyard (If you don't stand up, you don't stand a chance.)
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