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Breakfast Cereal Mascots: Beloved and Bizarre
CBS News ^
Posted on 04/07/2013 6:24:29 PM PDT by nickcarraway
A 2011 article in Pediatrics magazine found that children who had been asked to taste a "new" cereal reported liking the same cereal more if there were a popular character depicted on the box. "The use of media characters on food packaging affects children's subjective taste assessment," the study concluded.
Little surprise, given the long history of breakfast cereal manufacturers marketing their wares with the help of colorful cartoon characters or figures already familiar from TV, movies and comic books.
The following gallery shows some of the more famous (and infamous) breakfast cereal mascots.
Left: Quisp, introduced in 1965 by Quaker Oats, was discontinued in the 1970s, but in recent years has returned to Earth via online outlets.
TOPICS: Business/Economy; Food
KEYWORDS: mascot
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To: nickcarraway
You know a creal is going to suck if it has a lame-o PC character on the box.
81
posted on
04/07/2013 11:17:24 PM PDT
by
boop
("You don't look so bad, here's another")
To: Bronzy
When the Monster cereals first came out, moms freaked out because kids started having pink poop. Doctors were puzzled.
It took a while to figure out that the youngsters were eating Frankenberry.
82
posted on
04/07/2013 11:21:16 PM PDT
by
boop
("You don't look so bad, here's another")
To: mnehring
OMG. That Prince of Thieves cereal is pornographic. Explains the upswing in homosexuality among young people.
83
posted on
04/08/2013 8:48:55 AM PDT
by
Defiant
(If there are infinite parallel universes, why Lord, am I living in the one with Obama as President?)
To: BookmanTheJanitor; fieldmarshaldj
"Now you call yourself Frankenberry, but back in Hebrew school, it was Frankenstein!"
A cookie if you get my reference.
84
posted on
04/08/2013 9:11:42 AM PDT
by
Clemenza
("History, I believe, furnishes no example of a priest-ridden people maintaining a free civil governm)
To: Clemenza
To: Political Junkie Too
I went back and read it, and I can see that you are correct, PJ. Excellent explanation, too. Thanks.
The piece is still awkward writing, though, IMO.
86
posted on
04/08/2013 10:58:18 AM PDT
by
Bigg Red
(Restore us, O God of hosts; let your face shine, that we may be saved! -Ps80)
To: nickcarraway
My favorite:
87
posted on
04/08/2013 11:05:41 AM PDT
by
Colonel_Flagg
(Blather. Reince. Repeat.)
To: Bigg Red; Arthur McGowan
Well, as Arthur McGowan pointed out, the unreal situation is not so unreal as boxes contain and don't contain characters, so it could be a case of misapplied subjunctive rather than subject/verb mismatch.
Rather than the author writing "...children who had been asked to taste a "new" cereal reported liking the same cereal more if there were a popular character depicted on the box," he should have written, "children who had been asked to taste a "new" cereal reported liking the same cereal more if when there were was a popular character depicted on the box."
Anyway, that's how I would have written it if I were the writer. :-)
-PJ
88
posted on
04/08/2013 11:36:36 AM PDT
by
Political Junkie Too
(If you are the Posterity of We the People, then you are a Natural Born Citizen.)
To: fieldmarshaldj
Adam Carolla in the short-lived “Drawn Together.” Show was hit and miss but that was a funny episode.
89
posted on
04/08/2013 11:40:12 AM PDT
by
Clemenza
("History, I believe, furnishes no example of a priest-ridden people maintaining a free civil governm)
To: Clemenza
OK, yeah. Can’t remember if I saw that episode. It seems like the quality of original shows on Comedy Central has gotten progressively worse. I miss the old block of shows that accompanied South Park, that being Chappelle’s Show and Reno 911!.
To: nickcarraway
Your child would be taken away from you today if you put this cereal box on the breakfast table.
-PJ
91
posted on
04/08/2013 12:38:14 PM PDT
by
Political Junkie Too
(If you are the Posterity of We the People, then you are a Natural Born Citizen.)
To: Political Junkie Too
Replacing first image.
-PJ
92
posted on
04/08/2013 12:40:28 PM PDT
by
Political Junkie Too
(If you are the Posterity of We the People, then you are a Natural Born Citizen.)
To: nickcarraway
Quisp - my favorite cereal EVER!
93
posted on
04/08/2013 12:54:42 PM PDT
by
Crusher138
("Then conquer we must, for our cause it is just")
To: bigtoona
94
posted on
04/08/2013 3:56:20 PM PDT
by
Waywardson
(I did not vote for that pro-abortionist candidate!)
To: nickcarraway
95
posted on
04/08/2013 4:03:02 PM PDT
by
P.O.E.
(Pray for America)
To: Crusher138
I love Quisp too. It's one of the very rare cereals that hasn't been messed with from an ingredient standpoint. None of this gluten-free, low sugar, high fiber crap that turns to mush 5 seconds after you pour milk on it.
I buy it by the case. Tears the roof of my mouth something fierce, but worth it.
96
posted on
04/09/2013 4:42:08 PM PDT
by
boop
("You don't look so bad, here's another")
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