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Breakfast Cereal Mascots: Beloved and Bizarre
CBS News ^

Posted on 04/07/2013 6:24:29 PM PDT by nickcarraway

A 2011 article in Pediatrics magazine found that children who had been asked to taste a "new" cereal reported liking the same cereal more if there were a popular character depicted on the box. "The use of media characters on food packaging affects children's subjective taste assessment," the study concluded.

Little surprise, given the long history of breakfast cereal manufacturers marketing their wares with the help of colorful cartoon characters or figures already familiar from TV, movies and comic books.

The following gallery shows some of the more famous (and infamous) breakfast cereal mascots.

Left: Quisp, introduced in 1965 by Quaker Oats, was discontinued in the 1970s, but in recent years has returned to Earth via online outlets.


TOPICS: Business/Economy; Food
KEYWORDS: mascot
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To: Arthur McGowan

Nobody beats the Wiz! The Wiz was a real electronics store in the tri-state area. The Seinfeld actor was just an actor.


61 posted on 04/07/2013 7:39:45 PM PDT by Rodamala
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To: Bronzy
In 1972, along came Boo Berry, the first cereal that tasted like blueberries. (Wiki) (Note: Did not really taste like blueberries)
62 posted on 04/07/2013 7:42:03 PM PDT by nickcarraway
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To: dfwgator

AGHHH!!!

*aims for center of mass, empties magazine into Gacy-esque clown*

*reloads*

I, ah, don’t care for clowns much.


63 posted on 04/07/2013 7:43:37 PM PDT by DemforBush (Bring me the head of Alfredo Garcia!)
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To: Rodamala

GMTA


64 posted on 04/07/2013 7:43:47 PM PDT by Disambiguator
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To: Smokin' Joe; dfwgator

I remember hearing about a new cereal being test-marketed for men with ED - Nut ‘n Raisin.


65 posted on 04/07/2013 7:43:51 PM PDT by ZirconEncrustedTweezers (I'll stop being a cynic when the world stops giving me reasons to be cynical.)
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To: nickcarraway

What I wanna know is, when is Captain Crunch going to make Admiral?

He’s spent an awfully long time in his current rank, you know.


66 posted on 04/07/2013 7:45:32 PM PDT by DemforBush (Bring me the head of Alfredo Garcia!)
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bfl


67 posted on 04/07/2013 7:45:58 PM PDT by Drew68
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To: DemforBush; dfwgator

I didn’t post it yet, but that clown made me think of Gacy. Or Brian Dennehy.


68 posted on 04/07/2013 7:51:53 PM PDT by nickcarraway
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To: Rodamala

I know “The Wiz” was real. But you seem to be saying that the ad that appeared on “Seinfeld” was shot just for “Seinfeld.”


69 posted on 04/07/2013 7:53:12 PM PDT by Arthur McGowan (If you're FOR sticking scissors in a female's neck and sucking out her brains, you are PRO-WOMAN!)
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To: ZirconEncrustedTweezers

LOL! I doubt the secondary market would go for that either...


70 posted on 04/07/2013 8:00:23 PM PDT by Smokin' Joe (How often God must weep at humans' folly. Stand fast. God knows what He is doing)
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To: nickcarraway


71 posted on 04/07/2013 8:02:56 PM PDT by gunsequalfreedom (Conservative is not a label of convenience. It is a guide to your actions.)
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To: Arthur McGowan

believe is was a real commercial where the actor was superimposed over the original.


72 posted on 04/07/2013 8:07:34 PM PDT by Rodamala
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To: nickcarraway

73 posted on 04/07/2013 8:15:03 PM PDT by BookmanTheJanitor
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To: wolf24

It’s a trap!!


74 posted on 04/07/2013 8:40:45 PM PDT by getarope (Time for the repubs to grow some balls and STOP the Kenyan in his tracks NOW!)
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To: nickcarraway

I have a Wheaties box with Michael Phelps on it from a couple of years ago. More than one visitor was amazed at what they thought was an excellent fake, as they thought his marijuana-related sponsorship problems happened before he was on the box.


75 posted on 04/07/2013 8:45:00 PM PDT by jiggyboy (Ten percent of poll respondents are either lying or insane)
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To: DemforBush

Capn crunch shreds the roof of your mouth


76 posted on 04/07/2013 8:48:18 PM PDT by bigtoona
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To: Squawk 8888

Wacky packs were about as subversive as it got in sixth grade. Fond memories. I remember “Crust” toothpaste too.


77 posted on 04/07/2013 8:49:02 PM PDT by St_Thomas_Aquinas
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To: dfwgator
"They are always after me Lucky Charms."

Be very careful where you use that line. Know someone who got beaten to a pulp by Long Beach Police simply for asking a very short police officer if he had come to take his Lucky Charms. Well he took his Lucky Charms and a whole lot more.

78 posted on 04/07/2013 8:50:43 PM PDT by justa-hairyape
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To: nickcarraway
http://img9.imageshack.us/img9/4963/obamo.png

http://img19.imageshack.us/img19/2471/trix.png

79 posted on 04/07/2013 8:51:44 PM PDT by EinNYC
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To: dfwgator

I love Kaboom as a kid. But, they stopped making it. :(


80 posted on 04/07/2013 9:11:50 PM PDT by Cowboy Bob (Democrats: Robbing Peter to buy Paul's vote.)
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