Apple Ping!
If you want on or off the Mac Ping List,
Posted on 02/16/2011 12:14:37 AM PST by Swordmaker
Apple on Tuesday announced a new subscription service for publishers of content-based applications, requiring them to offer the lowest subscription rates in the company's App Store.
Publishers set the price and length of subscription. They can offer subscription on their own websites, but "Apple does require that if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app," said the company in a statement.
Apple said it will keep 30 percent of the subscription fee for customers it helps publishers draw. "When Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing," said Steve Jobs, Apple's CEO, who is on a medical leave but remains involved with strategic decisions.
But publishers must provide their own authentication process inside the app for subscribers that have signed up outside of the app, and they are not allowed to provide in-app links to let customers sign up outside their apps, according to the statement.
If you want on or off the Mac Ping List,
Apple said it will keep 30 percent of the subscription fee for customers it helps publishers draw. "When Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing," said Steve Jobs, Apple's CEO, who is on a medical leave but remains involved with strategic decisions.
Apple squeezing the content providers.
Will you please clarify what that is? I ask because it sounds like apps using XML for cloud based computing. That is the direction I think Apple, and the industry in general, are going
Magazines, newspapers, comic books, book-of-the-month club, anything that is periodical, regardless of the period—daily, weekly, monthly, bi-monthly, quarterly, yearly—that you subscribe to that can be pushed to your device after agreeing to accept the future delivery of content.
Compare: Amazon charges all Kindle publishers 30% regardless of where the subscription comes from. In addition, they charge the publishers a "distribution fee" by the megabyte for content delivered over 3G.
Thanks. Makes sense. I recently read a white paper from Xerox Corp about XML based cloud computing but it was about dynamic content rather than static content such as the things you noted. What XC is doing is where I think most things are going. It seems that Apple is just extending its iTunes approach to the other material.
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