[Swordmaker]

Apple announces both App store and in app content subscription policies—PING!

Apple Ping!

If you want on or off the Mac Ping List,

[conservatism_IS_compassion]

if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app," said the company in a statement.

Apple said it will keep 30 percent of the subscription fee for customers it helps publishers draw. "When Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing," said Steve Jobs, Apple's CEO, who is on a medical leave but remains involved with strategic decisions.

Apple squeezing the content providers.