Apple said it will keep 30 percent of the subscription fee for customers it helps publishers draw. "When Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing," said Steve Jobs, Apple's CEO, who is on a medical leave but remains involved with strategic decisions.
Apple squeezing the content providers.
Compare: Amazon charges all Kindle publishers 30% regardless of where the subscription comes from. In addition, they charge the publishers a "distribution fee" by the megabyte for content delivered over 3G.