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Levi's Water<Less (TM) (We're running out of water just like oil!)
Levi's.com ^ | Levi's

Posted on 01/31/2011 8:29:38 AM PST by Feline_AIDS

Levi's sent me an email ad for their new Waterless jeans that are produced without water. I thought, well that sounds a) stupid and b) like a great way to transfer indigo dye to everything you sit on. Nothing like blue buttcheek prints on the couch!

As I read their information, my tinfoil hat jumped out of my desk drawer and onto my head I thought that this looks like the next big fear coming down the alarmism river. (Which will dry up!!!!!!!)

If I remember 8th grade science correctly, (I went to public schools, so there's no guarantee of accuracy), water is a constant because you can't destroy it. As the Levi's website helpfully points out "we're drinking the same water the dinosaurs drank." But their phrasing sounds more like there's only so much water to go around, and when it's gone it's gone.

Is this the next alarmist trend?

(I should clarify that I understand the difference between the relatively new and valid concerns about the security of our water supplies vs. claiming that water is a non-renewable resource.)

Just something I noticed and thought some on FR might find it interesting/annoying too.

FA


TOPICS: Business/Economy; Chit/Chat; Society; Weather
KEYWORDS: climatechange; globalwarming; levis; waterlessproduction
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An example:

"Of all the water on the planet, only 1% of it is suitable for human use. That's it. 1%. For everyone. And there's no new water coming into the system. The water we drink today is the same water that the dinosaurs had to drink."

You know, because we're overpopulated and stuff. Say, we should probably get more abortions so we don't have to compete with all those babies suckin down our planet's water!

1 posted on 01/31/2011 8:29:43 AM PST by Feline_AIDS
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To: Feline_AIDS
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2 posted on 01/31/2011 8:32:30 AM PST by cripplecreek (Remember the River Raisin! (look it up))
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To: Feline_AIDS
There will always be something to get hysterical about for the eco-kooks. It's all they have to live for.
3 posted on 01/31/2011 8:33:54 AM PST by BenLurkin (This post is not a statement of fact. It is merely a personal opinion -- or humor -- or both)
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To: cripplecreek

Thank you, CC, for posting a map of 20% of the world’s supply of fresh water, although the US congress, for political reasons, also includes Lake Champlain.


4 posted on 01/31/2011 8:38:13 AM PST by Former Proud Canadian (How do I change my screen name now that we have the most conservative government in the world?)
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To: Feline_AIDS
The water we drink today is the same water that the dinosaurs had to drink.

And that water had the same problem that W.C. Fields noted years ago: "I don't drink water -- fish copulate in it."

5 posted on 01/31/2011 8:45:51 AM PST by T-Bird45 (It feels like the seventies, and it shouldn't.)
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To: cripplecreek

Just as impressive are the massive underground lakes — the aquifers — that underlie parts of the country. When you take into account desalination, water is plentiful, even though we should not use it profligately.

By the way, one of the worst hydrological offenders on earth is the City of Los Angeles, where many of these dimwits make their homes.


6 posted on 01/31/2011 8:49:40 AM PST by IronJack (=)
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To: Former Proud Canadian

See, there is this thing called “the water cycle”

As we use water, it becomes waste and then it goes to a treatment plant where it is cleaned up (mostly) and then it goes back into the environment where it is evaporated into the atmosphere and becomes rain.

All water flows to the sea..... rivers, lakes, ground water.... if that was all she wrote, then we would have been out a long time ago.

Also, this new fandangled technology we have called Desalination allows us to use salt water and guess what? over 70% of the earths surface is water....

running out of water is about as likely as running out of air.

Cheers!


7 posted on 01/31/2011 8:56:34 AM PST by Phaseline83
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To: IronJack
water is plentiful, even though we should not use it profligately.

Things like farming the desert comes to mind. In the great lakes region we're protective of our lakes because they're an incredibly valuable resource right where they are.
8 posted on 01/31/2011 8:57:33 AM PST by cripplecreek (Remember the River Raisin! (look it up))
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To: Phaseline83

Yes. I have been posting for a long time that part of the solution to the “energy crisis” and the “water crisis” is to build nuclear powered desalination plants on the coasts. Makes too much sense, I guess.


9 posted on 01/31/2011 8:58:44 AM PST by Former Proud Canadian (How do I change my screen name now that we have the most conservative government in the world?)
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To: Feline_AIDS

I long ago stopped buying Levis. When they decided that they were activists who occasionally made blue jeans, I decided to purchase jeans from someone else. Over 20 years have passed and I do not miss Levis.


10 posted on 01/31/2011 8:59:19 AM PST by Army Air Corps (Four fried chickens and a coke)
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To: T-Bird45

I was thinking how water is a renewable - I drink it, I make it. I contribute back to the eco system. What’s the problem?


11 posted on 01/31/2011 9:01:21 AM PST by stansblugrassgrl (PRAISE THE LORD AND PASS THE AMMUNITION!!! YEEEEEHAW!)
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To: T-Bird45

NO. The water we drink today IS NOT the same water the dinosaurs drank.

To say so reveals a flaw in understanding basic biology and the water cycle.

Respiration by aerobic life forms (most all surface and aquatic life forms) combines hydrogen with oxygen at the tail end of metabolizing ‘food’ energy. That’s why we fog a mirror - ‘cuz we constantly CREATE water molecules as we respire. The O2 we breathe acts as a hydrogen acceptor. Animals AND PLANTS do this. The net effect is that trillions of ‘new’ water molecules are ‘created’ every day.

Secondly through a process commonly know as photosynthesis, H2O and CO2 are chemically re-arranged into carbohydrates - and thus ‘old’ water molecules are broken apart for ‘food’ synthesis. Trillions or more every day.

Thirdly through a process called hydrolysis (literally water splitting) life forms and chemical processes employ H2O to split apart large molecules into smaller ones — dissociating the hydrogen atoms from the oxygen atom.

Fourthly via an assortment of geologic, anthropogenic, solar and biological processes, new oxygen and hydrogen atoms/molecules enter the biome ALL THE TIME — from previously ‘trapped’ sources.

Harrumph. Now that I have ranted, I *WILL* agree however with much of the premise of this article that in the future we will run out of potable water before we run out of fuels. Once we ‘solve’ the fossil fuel issue, we’ll end up having huge fights with the developing world over access to fresh water.

It is populist bafflegab to say it’s the same water today as for the dinosaurs, or even our parents.


12 posted on 01/31/2011 9:02:12 AM PST by Blueflag (Res ipsa loquitur)
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To: Army Air Corps

Same here.


13 posted on 01/31/2011 9:05:51 AM PST by N. Theknow (Kennedys: Can't skipper a boat, Can't drive, Can't ski, Can't fly. But they KNOW what's best!)
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To: Feline_AIDS

Yup. This is the new concern, now that global warming has been pretty well debunked.


14 posted on 01/31/2011 9:08:49 AM PST by wbill
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To: Blueflag

It would probably be more accurate to say that the water we drink is made of the same atomic and sub atomic particles that made the water the dinosaurs drank.


15 posted on 01/31/2011 9:11:49 AM PST by cripplecreek (Remember the River Raisin! (look it up))
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To: Feline_AIDS
Wear Levi's jeans, pioneer global 'gun control' [FR]
16 posted on 01/31/2011 9:14:15 AM PST by HonkyTonkMan
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To: cripplecreek

Oh I agree. I would surmise that over 99% of the same atoms/ions are in play.

But that’s NOT what it says or implies on the Levi’s web site.

To me clearly the author lacks a fundamental understanding of science.


17 posted on 01/31/2011 9:16:28 AM PST by Blueflag (Res ipsa loquitur)
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To: Feline_AIDS
You know, because we're overpopulated and stuff. Say, we should probably get more abortions so we don't have to compete with all those babies suckin down our planet's water!

But doesn't sucking babies down a sink use water? Maybe Levi's could come up with a waterless abortion.

< /massive sarcasm intertwined with sorrow and dry heaves >

18 posted on 01/31/2011 9:22:38 AM PST by T Minus Four ("If Mormonism were a cult, I would know it and I would not be in it")
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To: Feline_AIDS

What about desalination plants? Can’t they convert salt water into usable, potable water fit for human consumption?


19 posted on 01/31/2011 9:23:01 AM PST by Ro_Thunder (Nov 2nd, 2010 - The adults get home, and are back in charge)
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To: Ro_Thunder

Yes. The DEVELOPED Middle East exists because of these.

Much of the middle east drinks and cooks with water we wouldn’t water our house plants with.


20 posted on 01/31/2011 9:28:04 AM PST by Blueflag (Res ipsa loquitur)
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