Posted on 09/16/2010 12:02:07 PM PDT by C19fan
Nissan's director of product planning, Mark Perry, met with folks over at Inside Line to discuss the demographics of the company's Leaf electric vehicle. Perry revealed some info that we've touched upon before, but with the company now able to glean data from the more than 19,000 Leaf pre-orders, a concise buyer profile has finally emerged: They are very tech savvy, they are college educated and most drive less than 50 miles per day. Home ownership is a big component of the profile. And they've got garages. In addition, Perry told Inside Line that 80 percent of Leaf buyers don't drive a Nissan vehicle today and most own several other vehicles, including hybrids like the Toyota Prius. Here's a rundown of what Perry had to say:
The average buyer of a 2011 Nissan Leaf is a 45-year-old baby boomer.
The typical buyer has an income of about $125,000 a year.
(Excerpt) Read more at green.autoblog.com ...
No va.
I realize the tv ad for the leaf is a total propaganda piece but its funny as hell. The polar bear and all...
The date for boomers is 1946 to 1964.
And polar bears, too, according to this Nissan commercial.
About 10-12 years ago, they changed the generational formula. It went from 18 years to 21 years per generation expanding the “foot” for us boomers.
Okay, you got me there. And funny how something called a “No va” came to be considered a muscle car. :-)
Without traffic I can drive from my house to Lincoln Center in NYC in a half hour. A round trip in one of these things would be a complete cr@pshoot for me.
(And if I did make it home and had my own $4000 charging station, it is still not clear to me how much each full recharge would cost.)
ML/NJ
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