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Who's ordering the Nissan Leaf? Bill Nye, Alyssa Milano, wealthy baby boomers and perhaps even you
Autobloggreen ^ | 9/15/2010 | Eric Loveday

Posted on 09/16/2010 12:02:07 PM PDT by C19fan

Nissan's director of product planning, Mark Perry, met with folks over at Inside Line to discuss the demographics of the company's Leaf electric vehicle. Perry revealed some info that we've touched upon before, but with the company now able to glean data from the more than 19,000 Leaf pre-orders, a concise buyer profile has finally emerged: They are very tech savvy, they are college educated and most drive less than 50 miles per day. Home ownership is a big component of the profile. And they've got garages. In addition, Perry told Inside Line that 80 percent of Leaf buyers don't drive a Nissan vehicle today and most own several other vehicles, including hybrids like the Toyota Prius. Here's a rundown of what Perry had to say:

The average buyer of a 2011 Nissan Leaf is a 45-year-old baby boomer.

The typical buyer has an income of about $125,000 a year.

(Excerpt) Read more at green.autoblog.com ...


TOPICS: Business/Economy
KEYWORDS: babyboomers; cars; edsel2; electric; fads; greenieweenies; leaf
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To: The4thHorseman
I don’t think I could have come up with a dumber name for a car if I tried.

No va.

21 posted on 09/16/2010 1:00:40 PM PDT by Darth Reardon (I've gotta get a pair of cat handcuffs and I gotta get 'em right away.)
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To: Darth Reardon

While a good story, an urban legend

http://spanish.about.com/cs/culture/a/chevy_nova.htm


22 posted on 09/16/2010 1:03:18 PM PDT by freedomlover (Make sure you're in love - before you move in the heavy stuff)
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To: CaliforniaCon

I realize the tv ad for the leaf is a total propaganda piece but its funny as hell. The polar bear and all...


23 posted on 09/16/2010 1:14:45 PM PDT by goseminoles
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To: EggsAckley

The date for boomers is 1946 to 1964.


24 posted on 09/16/2010 1:18:28 PM PDT by ansel12 ([fear of Islam.] Once you are paralyzed by fear of Mohammedanism...you have lost the battle.)
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To: Thunder90
I am helping whales by driving this car...

And polar bears, too, according to this Nissan commercial.

http://www.youtube.com/watch?v=eG7ueitiW-w

25 posted on 09/16/2010 1:23:06 PM PDT by cynwoody
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To: EggsAckley

About 10-12 years ago, they changed the generational formula. It went from 18 years to 21 years per generation expanding the “foot” for us boomers.


26 posted on 09/16/2010 1:42:02 PM PDT by Cletus.D.Yokel (Islam is a violent and tyrannical political ideology and has nothing to do with "religion".)
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To: Darth Reardon

Okay, you got me there. And funny how something called a “No va” came to be considered a muscle car. :-)


27 posted on 09/16/2010 1:53:31 PM PDT by The4thHorseman
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To: C19fan
The typical buyer, if any can be found, has to be an idiot.

Without traffic I can drive from my house to Lincoln Center in NYC in a half hour. A round trip in one of these things would be a complete cr@pshoot for me.

(And if I did make it home and had my own $4000 charging station, it is still not clear to me how much each full recharge would cost.)

ML/NJ

28 posted on 09/16/2010 2:11:35 PM PDT by ml/nj
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