Posted on 10/31/2009 7:29:46 AM PDT by PeterPrinciple
Mission Our mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.
To that end, the Ad Council marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to create awareness, foster understanding and motivate action.
Many of us listen to talk radio but have you listened to some of the advertisements? Many of the ads seem inconsistant with the message of talk radio. Have you ever wondered about those ads? Most are sponsored by the Ad Council, maybe we should know a little about them
The Story of the Ad Council
The idea for the Ad Council was born in November 1941. Days later, with the entry of the U.S. into World War II, we were christened The War Advertising Council and soon created a campaign to sell War Bonds. More than sixty years and hundreds of campaigns later, the Ad Council remains America’s leading producer of public service communications.
Read through the major events of our history on this page. For the full Ad Council story, download the Matters of Choice brochure.
http://www.adcouncil.org/timeline.html
When you’re done brushing up on our history, test your Ad Council knowledge with our Trivia Challenge!
1941
James Webb Young makes “What action can be taken?” speech, which spurs formation of an advertising council
1942
Group is christened “War Advertising Council”.
1942 - 1945
“Rosie the Riveter,” “Buy War Bonds” and “Loose Lips” campaigns created
1944
Smokey Bear created by Foote, Cone & Belding
1945
President Roosevelt urges Ad Council to continue its work in peacetime; Ad Council begins work with National Safety Council
1946
Campaigns focus on atomic weapons, world trade, religious tolerance
1947
Theodore Repplier becomes Ad Council president
1950
Eleanor Roosevelt and General Eisenhower appear in anti-communism ads. Korea conflict restarts war bond campaign
1953
Ad Council sponsors broadcast of CARE
1957
Fund-raising for Red Cross campaigns
1958
Campaign for Salk polio vaccine begins
1961
Peace Corps launches 30-year campaign, “The Toughest Job You’ll Ever Love”
1966
Robert Keim succeeds Theodore Repplier as Ad Council president
1972
UNCF launches “A Mind Is a Terrible Thing to Waste” campaign
1973
“Crying Indian” wins two Clio awards
1978
McGruff the crime dog takes first bite out of crime
1981
Drug abuse and alcoholism campaigns begin
1982
Nancy Reagan asks America to “Just Say No”
1985
Vince & Larry, the crash-test dummies, encourage Americans to buckle up
1987
Ruth Wooden succeeds Robert Keim as Ad Council president
1988
First AIDS campaign begins
1995
Ad Council launches Commitment 2000 program addressing children’s issues
1999
Peggy Conlon succeeds Ruth Wooden as Ad Council president
2000
Ad Council selected to manage groundbreaking $1 billion ONDCP Media Match Program
2000-2001
Donated media soars to $1.5 billion; Ad Council expands search for new, nontraditional media venues
Sept. 2001
Industry elects Ad Council to lead the way in “Campaign for Freedom”
2002
Ad Council marks 60th anniversary of making a difference through public service advertising
2005
Addressing the obesity crisis confronting the nation and its children, Ad Council launches its Coalition for Healthy Children.
2007-2008
Donated media reaches $2 billion mark.
2009
Utilizing the latest social media tools, Ad Council joins Twitter, complimenting already established presences on Facebook and YouTube.
2000-2001
Donated media soars to $1.5 billion; Ad Council expands search for new, nontraditional media venues
I have recently been wondeering if they were a Soros group. The ads for that phoney veteran’s group, IAVA hsve had me wondering.
All the IAVA ads portray Iraq and Afghanistan veterans as wierd loners, depressed and bitter, probably dangerous.
Yes! Just the other day it occurred to me that I have never ever heard so many of these ads. Possibly the small private companies that used to advertise on radio are going under or in bad shape and not advertising anymore, and these Ad Council ads have just filled the gap.
But they're very disturbing, because they're all bizarre "feel-good community service" type ads in a voice that sounds like a voice direct from the Propaganda Ministry - artificial, soothing, earnest...
I don't like them one bit.
I noticed that too. Just all the libs on public radio - the all sound like zombies.
Why would you advertise these on talk radio who is not your audience?
I am going to bump this. Surely some Freeper has knowledge or experience with the ad council
Note they have 2 Billion dollars of donated media!
The Advertising Council conducts public service advertising campaigns with the help of volunteer ad agencies who donate their creative talents and energy, the media who contribute - for free - valuable ad space and time, and the philanthropic support of corporations, foundations, and individuals who provide the crucial operating funds that make the Ad Council’s good works possible. In fact, for every $1 donated, the Ad Council is able to get nearly $500 in donated media to bring the messages of dozens of non-profits helping children to the public
As an individual, you can also play a part in increasing the awareness of our public service efforts. Stay connected to the Ad Council and help share our work in your favorite social networking spaces.
Q. How does the Ad Council get its PSAs aired?
http://www.adcouncil.org/default.aspx?id=598
A. After each campaign is produced, the Ad Council distributes the PSAs to the media who donate free time and space to our campaigns which ensures our messages reach the American public. Specifically, we distribute our PSAs via a nationwide network of over 33,000 media outlets that includes TV and radio stations, print outlets (i.e. magazines, newspapers), outdoor (i.e. billboards, bus stops) and the internet (i.e. web banners). In addition, we utilize current technologies including texting, video email, satellite radio and interactive television.
We also have specialists in the top media markets (including Atlanta, Chicago, New York, San Francisco, Los Angeles, Miami and Detroit) who conduct outreach to the media locally. Likewise, maintaining longstanding and strategic relationships with most of the country’s media companies enables the Ad Council to leverage top-level partnerships on behalf of its campaigns, thereby ensuring millions in donated media annually.
On average, each Ad Council general market campaign garners between $25-30 million in donated media per year. In addition, the media donates about $1.8 billion annually to Ad Council campaigns. Click here for a list of our media supporters.
The ad council as a co-sponsor of lots of issues has been creeping me out for a long time....it reminds me of the futuristic films that have scenes of public annoucements that filtrate via TV screens all over the place- ie -a city street, with a creepy calm voice telling everyone what to do and how to think. Think computer ‘Hal’ in Space Odessy.
As far as I can tell, they shotgun their ads across all kinds of radio stations. What’s obvious is that they’ve got money to burn. Their ads run constantly and they’re often longer than typical commercials. You’ll hear a 15 second spot by a local business, then it’ll be followed by a 60 second Ad Council ad that blathers on luxuriantly about some social something or other. Occasionally they’re politically neutral (the crash test dummies) but most have distinct liberal overtones.
It's not advertising. It's considered a "public service" to air them. I believe they are required by law to give so many minutes a day to PSA's.
First, the FCC DOES NOT mandate that broadcast stations air a prescribed number of PSAs, with the exception of the Children's TV Act, which applies to a very narrow topic. What the FCC requires is that stations must prove they broadcast in the public interest, and PSAs are one of many ways they prove they are doing so. From here.
The PSA is way to keep the FCC off your back if you are a broadcaster. The AD council's ads are especially annoying and insulting.
I have no idea why they are advertising there, unless it’s some weird way of getting the creepy Obama propaganda into our heads. I really noticed it for the first time yesterday when I was driving around, so it’s something that has just happened.
I hadn’t heard Rush for a couple of weeks because I’ve been out of the country, and when I listened, I noticed right off that there were strange back to back “Ad Council” ads and no ads from the companies that usually advertise on my talk radio station.
Do you suppose this is part of a strategy?
It's not advertising. It's free time given over to a Public Service Announcement (PSA) to satisfy FCC regulations. I have been hearing them for decades and they still creep me out. They are ALL about some PC crap or social engineering stuff from the AD council.
Again it's not advertising. It's "public service" required by the FCC to show how the radio station is 'serving the public'.
That may be true, but I listen to this station all the time and two weeks ago they had maybe one per hour - yesterday, there were three back to back at every commercial break.
There’s been a change.
What the FCC requires is that stations must prove they broadcast in the public interest, and PSAs are one of many ways they prove they are doing so.
The repetitious and inane PSA’s have bugged me for some time, but I finally googled Ad Council and Rush Limbaugh to see what, if anything, was written on the subject, and one of the few worthwhile links led me here.
As some have pointed out this PSA’s don’t seem aimed to the right demographic. Sometimes it almost seems like they are tweaking Rush’s audience.
In any case, I want to join the chorus in saying there are too many of these stupid ads being forced on us.
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