The Most Interesting Man in the World Shares His Experience and Wisdom Nationally...Dos Equis

Reuters ^ | Mar 18, 2009

[MeekOneGOP]

The Most Interesting Man in the World Shares His Experience and Wisdom Nationally for the First Time

New Dos Equis Ads to Air Nationally During Primetime Programming

WHITE PLAINS, N.Y., March 18 /PRNewswire/ -- Dos Equis today announced that it is taking its iconic "The Most Interesting Man in the World" campaign to a national level. In 2009, Dos Equis will be premiering two new 30 second installments of The Most Interesting Man in the World's adventures and three 15 second spots that see him sharing more life wisdom with Dos Equis drinkers. Beginning today, spots featuring the Dos Equis brand advertising icon will air on primetime television during high profile entertainment and sports programming, including select shows on Comedy Central, ESPN, FX and TNT.

"There's been a tremendous response to this campaign since its inception and we are thrilled to share The Most Interesting Man with consumers on a national level. Through the Most Interesting Man, consumers can see what it means to live a more interesting life," said Kheri Tillman, vice president of marketing, Dos Equis and Heineken USA. "In the past three years, this campaign has been critical to driving the brand's success in targeted markets and we're very proud to now take the distinguished campaign to the national stage."

The Most Interesting Man in the World campaign was introduced in 2007, and established a distinctive and memorable personality in the premium beer category. Since the campaign's inception, consumers have been drawn to its aspirational messages and there has been a considerable appetite for the next chapter in the life of The Most Interesting Man campaign. The national launch of the campaign will continue to grow the lore and legend of the Most Interesting Man as he encourages Dos Equis drinkers to pursue a more interesting...

[sinanju]

Who was the voice who advertised Tostitos back in the eighties?

[TADSLOS]

Juan Hernandez. Vicente Fox's open borders emmissary to the Bush administration and McCain campaign hispanic outreach director. Dual citizano and Mexican "nativist". Here's some classic Juan snippets:

Who is Juan Hernandez?

[Rinnwald]

TMIMITW reminds me of Foster Brooks.

Damn, I’m old.

[TexasNative2000]

Here's who I always think of...

[dfwgator]

He once punched a magician. That’s right. You heard me.

[stuartcr]

OK, thanks

[lewisglad]

[Slings and Arrows]

"Wannabe."

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[a fool in paradise]

I thought that Barack (redacted) Obama was considered to be the most interesting man in the world.

[pissant]

LOL. No wonder he drinks Dos Equis

[pissant]

Good idea. Did you ever see the one where the guy moans “I can’t believe I ate the whole thing”. Classic stuff.

[a fool in paradise]

Through the Most Interesting Man, consumers can see what it means to live a more interesting life,"

"Verrrrry interesting...."

[a fool in paradise]

LEATHER? I wondered why he kept bringing up Paul’s Corinthian Letter, I figured Ricardo spoke with a lisp...

[a fool in paradise]

[a fool in paradise]

It’s good to break down advertings, especially branding of this sort. It was the secret to Obama’s victory. Image without substance.

[pissant]

[DeFault User]

So far I haven't found anyone who remembers it as I do, but there was a XXX Tres Equis beer sold in the 60s, at least in Mexico. Anyone recall that brand?

[cspackler]

I love the commercial that's been running...

"I live vicariously through myself..."

Great line...

[JRios1968]

My favorite line from the radio ads:

“He once punched a clown...yeah, you heard right.”

[bamahead]

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