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The Men Behind Your Favorite Liquors
Mental Floss Magazine ^ | November 11, 2008 | Ethan Trex

Posted on 01/05/2009 5:01:53 PM PST by 2ndDivisionVet

It’s hard to walk down the aisle of a liquor store without running across a bottle bearing someone’s name. We put them in our cocktails, but how well do we know them? Here’s some biographical detail on the men behind your favorite tipples.

1. Captain Morgan

The Captain wasn’t always just the choice of sorority girls looking to blend spiced rum with Diet Coke; in the 17th century he was a feared privateer. Not only did the Welsh pirate marry his own cousin, he ran risky missions for the governor of Jamaica, including capturing some Spanish prisoners in Cuba and sacking Port-au-Prince in Haiti. He then plundered the Cuban coast before holding for ransom the entire city of Portobelo, Panama. He later looted and burned Panama City, but his pillaging career came to an end when Spain and England signed a peace treaty in 1671. Instead of getting in trouble for his high-seas antics, Morgan received knighthood and became the lieutenant governor of Jamaica.

2. Johnnie Walker

Walker, the name behind the world’s most popular brand of Scotch whisky, was born in 1805 in Ayrshire, Scotland. When his father died in 1819, Johnnie inherited a trust of a little over 400 pounds, which the trustees invested in a grocery store. Walker grew to become a very successful grocer in the town of Kilmarnock and even sold a whisky, Walker’s Kilmarnock Whisky. Johnnie’s son Alexander was the one who actually turned the family into famous whisky men, though. Alexander had spent time in Glasgow learning how to blend teas, but he eventually returned to Kilmarnock to take over the grocery from his father. Alexander turned his blending expertise to whisky, and came up with “Old Highland Whisky,” which later became Johnnie Walker Black Label.

3. Jack Daniel

Jasper Newton “Jack” Daniel of Tennessee whiskey fame was the descendant of Welsh settlers who came to the United States in the early 19th century. He was born in 1846 or 1850 and was one of 13 children. By 1866 he was distilling whiskey in Lynchburg, Tennessee. Unfortunately for the distiller, he had a bit of a temper. One morning in 1911 Daniel showed up for work early and couldn’t get his safe open. He flew off the handle and kicked the offending strongbox. The kick was so ferocious that Daniel injured his toe, which then became infected. The infection soon became the blood poisoning that killed the whiskey mogul.

Curious about why your bottle of J.D. also has Lem Motlow listed as the distillery’s proprietor? Daniel’s own busy life of distilling and safe-kicking kept him from ever finding a wife and siring an heir, so in 1907 he gave the distillery to his beloved nephew Lem Motlow, who had come to work for him as a bookkeeper.

4. Jose Cuervo

In 1758, Jose Antonio de Cuervo received a land grant from the King of Spain to start an agave farm in the Jalisco region of Mexico. Jose used his agave plants to make mescal, a popular Mexican liquor. In 1795, King Carlos IV gave the land grant to Cuervo’s descendant Jose Maria Guadalupe de Cuervo. Carlos IV also granted the Cuervo family the first license to commercially make tequila, so they built a larger factory on the existing land. The family started packaging their wares in individual bottles in 1880, and in 1900 the booze started going by the brand name Jose Cuervo. The brand is still under the leadership of the original Jose Cuervo’s family; current boss Juan-Domingo Beckmann is the sixth generation of Cuervo ancestors to run the company.

5. Jim Beam

Jim Beam, the namesake of the world’s best-selling bourbon whiskey, didn’t actually start the distillery that now bears his name. His great-grandfather Jacob Beam opened the distillery in 1788 and started selling his first barrels of whiskey in 1795. In those days, the whiskey went by the less-catchy moniker of “Old Tub.” Jacob Beam handed down the distillery to his son David Beam, who in turn passed it along to his son David M. Beam, who eventually handed the operation off to his son, Colonel James Beauregard Beam, in 1894. Although he was only 30 years old when he took over the family business, Jim Beam ran the distillery until Prohibition shut him down. Following repeal in 1933, Jim quickly built a distillery and began resurrecting the Old Tub brand, but he also added something new to the company’s portfolio: a bourbon simply called Jim Beam.

6. Tanqueray

When he was a young boy, Charles Tanqueray’s path through life seemed pretty clear. He was the product of three straight generations of Bedfordshire clergymen, so it must have seemed natural to assume that he would take up the cloth himself. Wrong. Instead, he started distilling gin in 1830 in a little plant in London’s Bloomsbury district. By 1847, he was shipping his gin to colonies around the British Empire, where many plantation owners and troops had developed a taste for Tanqueray and tonic.

7. Campari

Gaspare Campari found his calling quickly. By the time he was 14, he had risen to become a master drink mixer in Turin, and in this capacity he started dabbling with a recipe for an aperitif. When he eventually settled on the perfect mixture, his concoction had over 60 ingredients. In 1860, he founded Gruppo Campari to make his trademark bitters in Milan. Like Colonel Sanders’ spice blend, the recipe for Campari is a closely guarded secret supposedly known by only the acting Gruppo Campari chairman, who works with a tiny group of employees to make the concentrate with which alcohol and water are infused to get Campari. The drink is still made from Gaspare Campari’s recipe, though, which includes quinine, orange peel, rhubarb, and countless other flavorings.


TOPICS: Business/Economy; History; Society; The Guild
KEYWORDS: alcohol; economy; liquor; pirates
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To: All

If anyone has experienced Johnny Walker Blue, please tell us about it. At $200 a bottle, I for one, would like to know if it is worth the price.


41 posted on 01/05/2009 7:31:19 PM PST by Octar
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To: Octar

My boss gave me JWB as a Christmas gift one year. Good, but Bavenie 30 is still better.


42 posted on 01/05/2009 7:32:25 PM PST by Clemenza (Red is the Color of Virility, Blue is the Color of Impotence)
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To: who_would_fardels_bear; 2ndDivisionVet
We have a winner!

Lagavulin


43 posted on 01/05/2009 7:32:37 PM PST by Daffynition ("Beauty is in the sty of the beholder." ~ Joe 6-pack)
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To: 2ndDivisionVet

Glenmorangie. When I can’t find that, which is often, I settle for Glenlivet.


44 posted on 01/05/2009 7:36:30 PM PST by Grizzled Bear ("Does not play well with others.")
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To: Octar

IMHO, it’s not worth the price ...it’s smooth and oaky but that’s all ...not remarkable. For one bottle of JWB you can buy [far better] three bottles of Laphroaig 10yo Cask Strength or ‘vulin ...........that’s MHO.


45 posted on 01/05/2009 7:46:07 PM PST by Daffynition ("Beauty is in the sty of the beholder." ~ Joe 6-pack)
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To: devolve

This might be of interest to you.


46 posted on 01/05/2009 8:19:10 PM PST by potlatch
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To: potlatch

.

Thanks potlatch!

Hic!

The serious stuff!

Hic!


47 posted on 01/05/2009 8:27:18 PM PST by devolve ( ____"hussein the creepy" -- Evan Thomas - Nudesweek ____)
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To: 2ndDivisionVet

Very interesting!

I started out drinking J.Walker as a college student but eventually switched over to McCallan once I could afford it, and when my taste for finer (single malt) scotch developed.


48 posted on 01/05/2009 8:31:04 PM PST by Canedawg (Why couldn't he have just tried out for the Olympics like all the other Kenyans?)
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To: devolve
Yeah, the serious stuff indeed.
I looked for my Liquor bottle with sloshing liquor and my highball glass with sloshing liquor and couldn't find them, lol.

Got to do some serious reorganizing.

49 posted on 01/05/2009 8:33:34 PM PST by potlatch
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To: Daffynition

Dittos!


50 posted on 01/05/2009 8:38:27 PM PST by Species8472 (Science + Politics = Politics)
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To: ClearBlueSky
Where’s me rum?

Arrr.. Welcome to the Caribbean Lass...

51 posted on 01/05/2009 8:45:51 PM PST by AFreeBird
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To: potlatch

.

Just Corona, Guinness, Beck’s here


52 posted on 01/05/2009 8:50:34 PM PST by devolve ( ____"hussein the creepy" -- Evan Thomas - Nudesweek ____)
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To: Grizzled Bear

Glenlivet’s 18YO is quite fine.
My personal preference is pictured in #29, on the left.

The Gentle Spirit.


53 posted on 01/05/2009 8:55:47 PM PST by djf (< Tagline closed until further notice. Awaiting bailout >)
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To: devolve

Better beer than hard liquor anyway. Most of my friends who drink beer seem to have less digestive trouble than others.

I like my Coconut Rum and bourbon occasionally.


54 posted on 01/05/2009 8:59:00 PM PST by potlatch
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To: GOP_Raider
Well if you like your spirits brewed then you might like this:

I think it holds the distinction of being the worlds only "brewed" (not distilled) spirit/liquor.

55 posted on 01/05/2009 8:59:50 PM PST by AFreeBird
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To: 2ndDivisionVet

Old Grand Dad!!


56 posted on 01/05/2009 9:02:26 PM PST by Rome2000 (Peace is not an option)
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To: potlatch

.

Porky’s and Lenny’s is a ways back!


57 posted on 01/05/2009 9:22:09 PM PST by devolve ( ____"hussein the creepy" -- Evan Thomas - Nudesweek ____)
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To: Rome2000

If we were talking wine.

we (brothers, sister mom and the partners)sold the brand & family name to another Co. three years ago.

I have a non compete clause for alc. Bevs but I think I could get a sub agreement for other beverages.


58 posted on 01/05/2009 9:23:58 PM PST by steelie (Still Right Thinking)
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To: steelie

Let me know how much $ you need.


59 posted on 01/05/2009 9:32:26 PM PST by Rome2000 (Peace is not an option)
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To: 2ndDivisionVet

They didn’t cover the story behind Paolo E’ver Cle’ar.


60 posted on 01/05/2009 9:42:17 PM PST by Zack Attack
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