This works better
Posted on 05/28/2008 1:14:25 PM PDT by HAL9000
Excerpt -
Hydrox, the defunct chocolate-sandwich wafer, is returning for one more rematch with its nemesis, the Oreo.Bowing to more than 1,300 phone inquiries, an online petition with more than 1,000 signatures and Internet chat sites lamenting the demise of the snack, Kellogg Co. has decided to temporarily relaunch Hydrox, the left-for-dead cookie.
WSJ's Christopher Rhoads speaks to Adam Najberg about Hydrox cookies, and why consumers are fighting to bring back the defunct chocolate-sandwich wafers. (May 28)
"These loyalists can be proud to know they've been heard," says Brad Davidson, head of Kellogg's snack division.
Kellogg quietly killed off Hydrox in 2003, ceding victory to its longtime rival, Oreo, made by Kraft Foods Inc.'s Nabisco unit. Many Hydrox eaters initially thought their cookie had just become more difficult to find, learning only much later that the cookie had been discontinued. The online mourning and efforts to bring it back were the subject of a page-one article in January in The Wall Street Journal.
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(Excerpt) Read more at online.wsj.com ...
Hydrox is the po’ man’s Oreo!
What’s next... Rock & Roll?
I am not sure how successful the will be since the Baltimore Oreos are having a great season.
Oreo’s have 42 different flavor enhancers in them.
What’s their “shelf life”?
Someone told me that Hydrox were kosher, but Oreos are not. I have no idea if that is the case. LOL.
now, those little chocolate wafers in the rectangle shape....ummmmm..
Bring back Sunshine Lemon Coolers!
Maybe they should consider renaming them to something that doesn’t sound like a botle of bleach.
The name sounds naaasty.
Why not start with naming it something that doesn’t sound like a product available at a welding supply store?
I seem to recall that mashed up Hydrox cookies made good catfish bait.
Hydrox is a rocket fuel.
I recall Steven Wright’s line: “My dental hygienist is cute. Every time I visit, I eat a whole package of Oreo cookies while waiting in the lobby.”
This works better
Hydrox may have a chance to get back in the race because the new “reformulated” OREO’s stink. The new filling tastes terrible. I rarely buy OREO’s any longer.
This is exciting news. As long as they use the original recipe. When they changed it to be more like Oreos I wasn’t liking them anymore.
Mashed up Bluegill as catfish bait or mashed up hydrox as Bluegill bait? :->
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