If you want on or off the Mac Ping List, Freepmail me.
Posted on 11/12/2007 1:47:30 PM PST by Swordmaker
Just when we were starting to think they'd forgotten about them, Apple has posted three new "Get a Mac" television ads:
• Podium: In which PC exhorts the sufferers, "Don't give up on Vista!"
• Boxer: Some people just want a computer that's simple and intuitive, that works they way they do. The ring announcer's closing quote is an instant classic, "Actually, my brother-in-law just got a Mac and loves it!"
• PR Lady: PC hires PR lady to smooth over Vista disappointment and downplay Mac OS X Leopard in effort to ward off switchers.
Apple's "Get a Mac" Webpages are here.
If you want on or off the Mac Ping List, Freepmail me.
Great ads!
That Podium one is going to leave a mark.
Saw it last night ..... it was outstanding!
PC is channeling Bill Clinton with the little point thing he is doing.
- damn... that will leave a mark.
Great ads, all. Thanks for posting them.
Boxer is a good concept but poorly executed.
Podium is best, playing on the current political season. It relies upon the best of the character themes in all the earlier Mac ads.
PR Lady is almost as good but may have appeal for all the corporate types that hate their marketing and PR people with a murderous passion. This one makes owning an Apple laptop in the corporation a way of hitting back at the PR nazis in the company.
Agree with that. Actually none of these ads do much for me. I think the whole Mac v. PC campaign is getting tired. But I'm already a convert so I'm not in the target group.
Agree. I thought Boxer wasn’t even close to being professional enough for a real ad.
The PR one was fairly clever I thought. But this latest batch seems to have lost some of the charm that the earlier ads had.
The PR one was fairly clever I thought. But this latest batch seems to have lost some of the charm that the earlier ads had.
The punch line of "Podium" was a real zinger. Clearly the pick of the litter, IMHO. But I do wonder if some of the writing team has turned over - the flavor of all of them is just that little bit different.
Since Leopard is so very different in its creative capabilities than Vista, I wonder if the "I'm a Mac" character doesn't need to do a little solo work demonstrating things like the "Ken Burns Effect" and so forth which mean that you can use stills and video and voiceover to produce an actual program rather than merely a slideshow or a home movie showing.Maybe "I'm a Mac" should show us an iMovie he made from snippets of video from previous "I'm a Mac," "I'm a PC" episodes. Might require a longer commercial, but might be well worth the doubled cost.
I wonder if the real Ken Burns was consulted before the checkbox bearing his name was added to the Mac photo software?
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.