Boxer is a good concept but poorly executed.
Podium is best, playing on the current political season. It relies upon the best of the character themes in all the earlier Mac ads.
PR Lady is almost as good but may have appeal for all the corporate types that hate their marketing and PR people with a murderous passion. This one makes owning an Apple laptop in the corporation a way of hitting back at the PR nazis in the company.
Agree with that. Actually none of these ads do much for me. I think the whole Mac v. PC campaign is getting tired. But I'm already a convert so I'm not in the target group.
Agree. I thought Boxer wasn’t even close to being professional enough for a real ad.
The PR one was fairly clever I thought. But this latest batch seems to have lost some of the charm that the earlier ads had.