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London unveils logo of 2012 Games [It's...er, different and...pink]
BBC On Line ^ | Monday, 4 June 2007 | staff writer

Posted on 06/04/2007 6:11:27 AM PDT by yankeedame

Last Updated: Monday, 4 June 2007, 11:33 GMT 12:33 UK

London unveils logo of 2012 Games

The logo for the 2012 Olympics and Paralympics has been unveiled in a star-studded ceremony in London. The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.

The word London and the Olympic rings are included in the first two digits of the new logo.

"This is the vision at the very heart of our brand," said London 2012 organising committee chairman Seb Coe.

Report: London unveils logo of 2012 Games News conference: 2012 organising chief Paul Deighton

"It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.

"It is an invitation to take part and be involved.

"We will host a Games where everyone is invited to join in because they are inspired by the Games to either take part in the many sports, cultural, educational and community events leading up to 2012 or they will be inspired to achieve personal goals."

For the first time the same logo will be used for both the Olympic and Paralympic Games.

"When people see the new brand, we want them to be inspired to make a positive change in their life,"
--Tony Blair

Organisers hope the brand will boost the marketing push to raise £2bn to stage the Games and convey the message that London 2012 will be "Everyone's Games".

Prime Minister Tony Blair said: "We want London 2012 not just to be about elite sporting success.

"When people see the new brand, we want them to be inspired to make a positive change in their life.

"London 2012 will be a great sporting summer but will also allow Britain to showcase itself to the world."

International Olympic Committee President Jacques Rogge said: "This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games - namely to inspire young people around the world through sport and the Olympic values.


Lord Coe wants the branding to
appeal to young people

"Each edition of the Olympic Games brings its own flavour and touch to what is now well over a century of modern Olympic history; the brand launched today by London 2012 is, I believe, an early indication of the dynamism, modernity and inclusiveness with which London 2012 will leave its Olympic mark."

The brand, designed by Wolff Ollins, has been targeted at the young people the organisers hope to get involved.


TOPICS: Miscellaneous; Sports
KEYWORDS: whiskeytangofoxtrot
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To: yankeedame

That sucks for a logo.


21 posted on 06/04/2007 6:44:08 AM PDT by Clam Digger
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To: yankeedame

It looks like someone's giving someone else, ahem, a job.

22 posted on 06/04/2007 6:44:56 AM PDT by CarrotAndStick (The articles posted by me needn't necessarily reflect my opinion.)
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To: yankeedame

I’m thuper, thankth for athking!


23 posted on 06/04/2007 6:46:02 AM PDT by VRWCmember
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To: yankeedame

Huh. It’s apparently a very badly stylized “2012.” Fugly. Just stupid and fugly. And some SOB got paid big bucks for it.


24 posted on 06/04/2007 7:04:11 AM PDT by r9etb
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To: CarrotAndStick
You are correct!

In the meantime, here's today's political limerick

And given that the Olympics are to be held in Londonistan, a suggested revised logo:

Photo Sharing and Video Hosting at Photobucket

Cheers!

25 posted on 06/04/2007 7:19:51 AM PDT by grey_whiskers (The opinions are solely those of the author and are subject to change without notice.)
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To: r9etb

It looks like a fractured swastika, with hints of the lightning bolt SS letters.

Mrs VS


26 posted on 06/04/2007 7:33:25 AM PDT by VeritatisSplendor
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To: grey_whiskers

Lol! Although, based on the appeasement the Muslims enjoy there, I’d place that demon-flag on the left.

:)


27 posted on 06/04/2007 7:36:22 AM PDT by CarrotAndStick (The articles posted by me needn't necessarily reflect my opinion.)
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To: CarrotAndStick

28 posted on 06/04/2007 7:39:23 AM PDT by CJ Wolf
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To: weegee

29 posted on 06/04/2007 7:40:35 AM PDT by CJ Wolf
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To: CarrotAndStick

That’s just not going to cut it.


30 posted on 06/04/2007 7:41:11 AM PDT by ClaireSolt (Have you have gotten mixed up in a mish-masher?)
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To: CJ Wolf

Did you do Photoshop® that? Wow, you’re good!


31 posted on 06/04/2007 7:41:23 AM PDT by CarrotAndStick (The articles posted by me needn't necessarily reflect my opinion.)
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To: CarrotAndStick
No, I'm just finding images on the net about it.
32 posted on 06/04/2007 7:45:06 AM PDT by CJ Wolf
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To: yankeedame

Looks like a train wreck......


33 posted on 06/04/2007 9:51:16 AM PDT by AngelesCrestHighway
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To: Rodney King
"When people see the new brand, we want them to be inspired to make a positive change in their life. Why would any logo for a sporting event do that?

A most excellent point RK. I'd really like to know how much the retard who designed this was paid?

So when do the t-shirts come out?

34 posted on 06/04/2007 9:58:53 AM PDT by subterfuge (Today, Tolerance =greatest virtue;Hypocrisy=worst character defect; Discrimination =worst atrocity)
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To: gate2wire

>>Looks like the islamofascists already blew it up and they tried to piece it back together.<<

Ironic considering that western Europe’s largest mosque (a 40,000-seat capacity) is being constructed next door to London’s Olympic Village.

Will self-detonation be a demostration sport at the London games?


35 posted on 06/04/2007 10:50:19 AM PDT by KingSnorky
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To: KingSnorky

demonstration sport, that is.


36 posted on 06/04/2007 10:51:38 AM PDT by KingSnorky
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To: CJ Wolf

37 posted on 06/04/2007 11:20:34 AM PDT by HOTTIEBOY (The more people I meet, the more I like my dog.)
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To: yankeedame

38 posted on 06/04/2007 11:25:43 AM PDT by dead (I've got my eye out for Mullah Omar.)
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To: CJ Wolf

Aye thats abou right ! Just sums this country up nowadays.

What winds me up is that this daft emblem cost nearly half a million quid, I mean, the taxpayer all over the land is paying for something in one small area.
Mind you, I have doubts about the Olympics going ahead at all - the site’s contaminated with chemical waste and the industrial buildings haven’t even been purchased yet, let alone demolished. They 4 years and 11 months to construct the whole thing , time is running short.

Blair’s Britain , I’m embarrased.


39 posted on 06/05/2007 5:41:03 AM PDT by jabbermog
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To: yankeedame

That’s the ugliest Olympic logo I’ve ever seen. And I thought the Vancouver one was bad...it looks good compared to that one. What’s with the pink??


40 posted on 06/19/2007 4:34:56 PM PDT by G8 Diplomat (The world was never so screwed up before far-left leaders came to power everywhere)
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