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They're back: the revenge of the '80s
UK Times ^ | 3/23/07 | Kevin Maher

Posted on 03/23/2007 2:55:00 PM PDT by qam1

There is a spectre haunting movieland. It’s a terrifying hybrid monster mercilessly built from a rag-tag collection of shoulder pads, talking cars, oil barons, dual-purpose robots, tough-talking coppers, pint-sized investigators and high-kicking amphibians. It is, of course, the Eighties.

The briefest glance at upcoming movie release schedules reveals an industry that’s worryingly in thrall to a decade often viewed as, well, culturally bereft. A new big-screen version of that irritating kiddie staple Teenage Mutant Ninja Turtles, out this week, will be followed in July by Michael Bay’s blockbusting adaptation of the champion nerd-fest Transformers — a movie based on a cartoon series based on a toy. There is also a Knight Rider movie on the way, plus a big-screen adventure for The A-Team. And don’t forget Gurinder Chada’s upcoming Dallas adaptation or a new outing for pint-sized TV investigator Nancy Drew.

So what is happening here? Has everybody in Hollywood gone simultaneously insane? Are the corridors of power wholly populated by men of a certain age with Optimus Prime dolls on their desks, A-Team box-sets in their bags and David Hasselhoff pictures on their walls? Or are we simply witnessing a savvy marketing trend that knows how to snag a swath of financially solvent former Generation X-ers, and their kids?

“There is finally enough distance between us and the Eighties to make it seem nostalgic rather than just embarrassing,” says Archie Thomas, a trendspotter for the industry bible Variety. “These movies were green-lit a couple of years ago when the Eighties began to be perceived as fashionable again.”

The period Thomas is describing is when bands such as the Strokes, the Killers and Bloc Party began wearing their Eighties musical references on their sleeves, and when reality TV began plundering the Eighties for source material and stars. The likes of Brigitte Nielsen and Flavour Flav had a chance to be famous again. Most recently, the original Eighties A-Team star Dirk Benedict proved to be a hit on Celebrity Big Brother.

No surprise, then, that film producers sensed a consumer appetite for The Dukes of Hazzard, Miami Vice and even Sylvester Stallone’s Rocky Balboa. And yet, despite this taste for cheesy nostalgia, the movies themselves seem uncertain about being standard bearers of naff Eighties style. Films such as Miami Vice and Transformers eschew the essence of

They’r their source material – a sense of naive Eighties camp — in favour of a deadly earnestness and decidedly modern sincerity. Even the Ninja Turtles have ditched most of their comic signature lines (“Cowabunga dude!”) for a darker postBatman Begins feel.

Listen to Shia LaBeouf, the 20-year-old star of Transformers, on the demands of this emotionally intense project. “It’s a serious movie,” he explains. “For me it’s like honouring my past, and something that I was thoroughly in love with as a kid . . . So, yeah, the movie is serious. It’s deadpan and it’s done in such a real tone that it’s possibly the coolest movie I’ve been a part of.”

Deadpan? A real tone? Dude, this is a movie about a truck that turns into an oversized Tin Man with a thyroid condition — how real can it be? Similarly, just as the big-screen Miami Vice rejected the original’s wind-flicked Duran Duran look in favour of grizzly digital framing and convoluted narrative, so we can only imagine the type of esoteric interpretations to come in the A-Team and Knight Rider movies. The former project, for instance, is simply riddled with lugubrious plot possibilities (Howling Mad Murdock as a genuine schizophrenic, B. A. Baracus as a former pimp), while the latter will no doubt cast original Hasselhoff hero Michael Knight as a leather-clad former junkie in need of personal redemption. Johnny Depp, anyone?

And yet, to expect remakes of Eighties products to embody Eighties cultural values is naive, says Thomas. Instead, he says, unsurprisingly, the Eighties revival is not about movie style but about target demographics. “The key teenage movie audience has become notoriously difficult for movie-makers to get a handle on,” says Thomas. “And so the audience profile for Eighties products like Transformers is going to be a lot easier to market to from a business point of view. And look at the likes of Rocky Balboa. It showed the studios that there’s a new market for young dads who want to take their kids to the same movies they grew up on.”

Thomas adds that the biggest movie of the summer is also an Eighties revamp, but one that doesn’t appeal only to action-obsessed dads and their sons. “ The Simpsons Movie is, in some ways, the ultimate Eighties movie [ The Simpsons began in 1987 as an offshoot of The Tracey Ullman Show]. It is what they call a ‘four-quadrant’ movie — it will catch everyone from kids to grandparents.”

In the meantime, however, the potential to do gangbusters at the box office will be the deciding factor in whether the Eighties revival continues at full pelt or disappears quietly into the cultural night. If Dallas or The A-Team are hits, the nostalgia machine will be cranked up, suggesting some soul-shuddering creative possibilities. How many of us can happily contemplate the idea of a big-screen version of The Fall Guy? Or The New Adventures of T. J. Hooker? Or Metal Mickey: The Movie?


TOPICS: History; TV/Movies
KEYWORDS: genx; outofideas
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To: qam1

"a new outing for pint-sized TV investigator Nancy Drew"


What does Nancy Drew have to do with the '80s? She was born in the '30s, and it wasn't as if there were any big fad in the '80s for her.

Besides, she's not "pint-sized". Whatever.


As for the '80s, I was never and am still not embarrassed by them.


21 posted on 03/23/2007 6:04:58 PM PDT by the OlLine Rebel (Common sense is an uncommon virtue.)
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To: txroadkill

I don't know what all was always griping about...Peg was HOT!!!


22 posted on 03/23/2007 7:09:15 PM PDT by Jotmo (I Had a Bad Experience With the CIA and Now I'm Gonna Show You My Feminine Side - Swirling Eddies)
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To: Jotmo

That would be "Al"...not "all".


23 posted on 03/23/2007 7:13:33 PM PDT by Jotmo (I Had a Bad Experience With the CIA and Now I'm Gonna Show You My Feminine Side - Swirling Eddies)
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To: Jotmo

It wasn't about looks.....it was about principle!!!

 Image and video hosting by TinyPic

24 posted on 03/23/2007 7:14:18 PM PDT by txroadkill (Free Ramos and Compean. Duncan Hunter'08)
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To: qam1
Optimus Prime dolls

Look, British dumbass, they were action figures. Also acceptable: robots (in disguise, of course).

25 posted on 03/23/2007 9:24:35 PM PDT by GraniteStateConservative (...He had committed no crime against America so I did not bring him here...-- Worst.President.Ever.)
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To: GraniteStateConservative
Look, British dumbass, they were action figures. Also acceptable: robots (in disguise, of course).
Thank you for saying it.

Metroplex, was no doll. It was just poorly made!
As for Optimus Prime, he's an on going calssic. I thin there is still a revamped Transformers morning show on the Cartoon Network with him.
26 posted on 03/23/2007 10:38:02 PM PDT by rmlew (It's WW4 and the Left wants to negotiate with Islamists who want to kill us , for their mutual ends)
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To: Berosus; Cincinatus' Wife; Convert from ECUSA; dervish; Ernest_at_the_Beach; FairOpinion; Fedora; ..

Why, oh why, was the cultural pinnacle, "Revenge of the Nerds", not even mentioned? I've been let down.


27 posted on 03/24/2007 12:02:35 AM PDT by SunkenCiv (I last updated my profile on Saturday, March 24, 2007. https://secure.freerepublic.com/donate/)
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To: SunkenCiv
Why, oh why, was the cultural pinnacle, "Revenge of the Nerds",

Or Nick Cage in "Valley Girl"? or "Airplane"?

L

28 posted on 03/24/2007 12:08:47 AM PDT by Lurker (Calling islam a religion is like calling a car a submarine.)
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To: SunkenCiv

They were in process of doing a remake but then it was scrapped


http://www.freerepublic.com/focus/f-chat/1747065/posts


29 posted on 03/24/2007 12:30:30 AM PDT by qam1 (There's been a huge party. All plates and the bottles are empty, all that's left is the bill to pay)
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To: relictele

The '80's did have a lot of decent music. However, it was a low point for other areas of art (especially fashion).


30 posted on 03/24/2007 1:03:17 AM PDT by Jedi Master Pikachu ( What is your take on Acts 15:20 (abstaining from blood) about eating meat? Could you freepmail?)
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To: Ocracoke Island; SunkenCiv

Yes, I have noticed the same trend since "Happy Days" dominated TV in the 1970s. Fashions, TV shows, etc. enjoy a comeback twenty years later, whether or not they were cool the first time around. In that sense, the only surprise is that these movies didn't appear a few years earlier. Maybe it's because we don't have a good name for this decade yet, and now it's more than halfway over.


31 posted on 03/24/2007 5:22:28 AM PDT by Berosus ("There is no beauty like Jerusalem, no wealth like Rome, no depravity like Arabia."--the Talmud)
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To: xcamel

The first time the TMNT fad came around, a gopher tortoise kept crawling into my Florida yard, from the forest across the street. Because the other turtles were named after Italian artists, I named this visitor "Giotto." His/her personality was kind of two-dimensional, like the original Giotto's paintings.


32 posted on 03/24/2007 5:32:11 AM PDT by Berosus ("There is no beauty like Jerusalem, no wealth like Rome, no depravity like Arabia."--the Talmud)
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To: Berosus

I had a TGT for years as a pet - she would hibernate in the hall closet in november, and come out in early april.


33 posted on 03/24/2007 5:40:50 AM PDT by xcamel (Press to Test, Release to Detonate)
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To: txroadkill
Please bring back Al

OK. But definately bring back Kelly!

34 posted on 03/24/2007 5:43:07 AM PDT by LibKill ("RUDY GIULIANI" is just "HILLARY CLINTON" misspelled and wearing a dress.)
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To: Dinsdale

GWAR

Wikipedia: "The band is best known for their elaborate sci-fi/horror film inspired costumes; raunchy, obscene, politically incorrect lyrics; and graphic stage performances, which consist of humorous re-enactments of scatology, sadomasochism, necrophilia, pedophilia, paraphilia, bestiality, fire dancing, pagan rituals, satanism or devil worship, executions, battle, torture, malice, rape and physical abuse, racism, anti-Christian messages, suicide, illegal drug use, alcohol abuse, and other controversial violent, political and moral taboo themes.

They further their production in concert by spraying their audiences with imitation blood, semen, urine, pus and other bodily fluids."

Sounds great. Sorry I missed it.


35 posted on 03/24/2007 7:01:04 AM PDT by Sherman Logan (I didn't claw my way to the top of the food chain to be a vegetarian.)
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To: Berosus
The 50s were retro in the 70s - you're right. I remember my sister dressing in 50s style clothes in high school, and my mom was happy to help her choose her clothes. I came of age in the 80s, and the 60s were definitely retro then. Of course, the 70s have been retro for some time now.

Where this gets really interesting - to me, anyway - is in the demographics of it all. The generation that came of age in the 80s is smaller in number and therefore less dominant in general cultural trends than either the 70s generation or the 90s generation. So, 80s retro will be both less prominent and shorter than either 70s retro or 90s retro.
36 posted on 03/24/2007 8:10:37 AM PDT by Ocracoke Island
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To: Mr. Silverback

I'm going to be seriously pissed if they don't cast Mr. T for BA's role in the movie. The show never would have got off the ground without him.


37 posted on 03/24/2007 9:32:12 AM PDT by lesser_satan (EKTHELTHIOR!!!)
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To: Fledermaus

Not to be a nitpicker, but the Fabulous Thunderbirds were a blues rock band that featured Jimmy Ray Vaughn.


38 posted on 03/24/2007 12:12:06 PM PDT by Mr. Silverback ("Logic" is as meaningless to a liberal as "desert" is to a fish.--Freeper IronJack)
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To: Jedi Master Pikachu

There's an ad for the TLC show "What Not To Wear" where a woman is leaving a corporate office with a bright yellow power suit on, complete with shoulder pads, and the guy at the lobby desk asks her where she parked her DeLorean. My wife laughs every time.


39 posted on 03/24/2007 12:16:33 PM PDT by Mr. Silverback ("Logic" is as meaningless to a liberal as "desert" is to a fish.--Freeper IronJack)
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To: Sherman Logan
Sounds great. Sorry I missed it.

ROTFLMBO!

40 posted on 03/24/2007 12:26:10 PM PDT by Mr. Silverback ("Logic" is as meaningless to a liberal as "desert" is to a fish.--Freeper IronJack)
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