Posted on 04/23/2025 11:30:24 AM PDT by Red Badger
For years, a smug, self-righteous activist named Nandini Jammi made it her mission to silence conservative voices by labeling everything she didn’t like as “disinformation” or “hate”—including Revolver.
We covered Nandini Jammi and her dark censorship empire way before anybody else caught on. While the left was busy fawning over her brand safety activism, we peeled back the curtain and showed you what was really going on—an evil censorship racket that shook down conservative companies with empty threats, fake outrage, and social media mob tactics.
Here’s a look back at what we uncovered about Jammi’s operation—how she went from memeing advertisers into submission with Sleeping Giants to launching her own malicious empire at “Check My Ads.”
Revolver:
Without looking, can you guess which of the following brands disavowed Carlson, and which did not? Jammi started her career at a name Revolver readers are likely familiar with: Sleeping Giants.Created in the wake of the 2016 election, Sleeping Giants had a simple modus operandi: find speech it didn’t like, and then relentlessly harass any advertisers linked to that speech in an effort to deplatform it. Sleeping Giants successfully got thousands of companies to stop advertising on Breitbart. It spearheaded Twitter campaigns to cut off advertisements for Tucker Carlson Tonight and other Fox News programs. By its own admission, Sleeping Giants memed the idea of “brand safety” into being when nobody even cared before.
John Deere Red Lobster Microsoft Mitsubishi Ancestry.com Farmers Insurance Coca-Cola Pacific Life Insurance Fidelity
Chances are not a single person reading this remembers.
By the way, the answer is as follows: Red Lobster, Ancestry, and Pacific Life publicly disavowed Tucker at the time. Mitsubishi, Farmers, and John Deere kept advertising. As to Microsoft, Coca-Cola, and Fidelity — those companies weren’t even Tucker advertisers. We just picked them at random to add to the list. But did you know that?
Even one boycott of a single company is hard to sustain for a long time. The idea that millions of people are monitoring dozens or hundreds of brands that advertise on websites they don’t read and channels they don’t watch is farcical. Tracking such things is a passion of a few sad, lonely web addicts.
That’s the real extent of actual “brand safety.” Almost no-one can remember which platforms major national brands advertise with. Even public “brand safety” campaigns are blips, forgotten the moment the actual campaigners move on to threatening and extorting another target.
Yet right now, an entire industry is coming into being, based on the idea of “monitoring” or “assisting” in brand safety.
So-called “brand safety” professionals present themselves as “experts” in managing the reputations of companies and organizations, and protecting them from the backlash of being associated with harmful entities. But this actually reverses the reality. The chief sources of this “backlash” are the brand safety experts themselves, and the organizations and consultancies they have founded are not so different from a mafia that runs a protection racket.
The archetypal representative of this cottage industry is Nandini Jammi.
Nandini’s new venture was nothing more than a ruthless left-wing hit squad hellbent on silencing conservatives. Our Revolver piece goes on:
Jammi’s personal website describes her as the co-founder of “Check My Ads.” But in fact, Check My Ads is actually two ventures. Google the phrase, and the first result is the Check My Ads Institute. The Check My Ads Institute is, basically, a mediocre and malicious replica of Rivitz’ Sleeping Giants. “Adtech’s first watchdog,” the site boasts: Consumers don’t want advertisers to fund disinformation — and advertisers are trying to stop.
But the complex and opaque global adtech supply chain has made it near impossible for brands to control where their ads end up. Check My Ads exposes the tactics that adtech companies use to push advertiser dollars towards hate and disinformation outlets, holding them accountable to their clients and to the public. Check My Ads produces a newsletter, Branded, that consists solely of hit pieces on specific companies for allegedly directing too much money toward “disinformation” or “hate.”
Her group, Check My Ads, launched a coordinated smear campaign against us and others in the MAGA movement, bullying advertisers and pushing lies in an attempt to bankrupt, censor, and deplatform.
And for a while, her scheme worked. We took hits. We lost revenue. Many did. But we fought back—and thanks to our loyal readers, we’re still here.
And now?
She’s not…
Nandini Jammi just announced she’s stepping down from her so-called watchdog group after years of running what many call a censorship racket masked as a brand safety campaign. She says she’s leaving to pursue her destiny as a marketer. But the reality is that her group is out of funds, especially with a massive Rumble lawsuit looming over their heads.
The New York Post:
WASHINGTON — The left-wing cofounder of a group that received gushing coverage for its efforts to “defund” conservative media will step away from the advocacy organization at the end of next month, The Post can reveal, following a legal challenge and attempts to rebrand in the wake of President Trump’s return to the White House.
Nandini Jammi — whose Check My Ads Institute seeks to yank advertiser funding from right-wing figures and outlets purportedly spreading “disinformation” — announced on her LinkedIn “with enormous pride” that she was “stepping down.”
The move comes on the heels of a funding shortfall amid impending legal battles, with a Florida federal judge recently denying Check My Ads’ request to have a defamation lawsuit brought by Rumble thrown out — and the brother of Attorney General Pam Bondi threatening a further defamation case against the group.
Check My Ads was already on the ropes before President Donald J. Trump was re-elected in November, according to a March report from the Washington Examiner, but after his re-election, things went from bad to worse.
Washington Examiner:
An organization that previously boasted about pressuring advertisers to cease business with conservative news outlets removed references to that work from the front page of its website shortly after Republicans won back control of the federal government in November, a Washington Examiner review found.
Check My Ads Institute is an activist organization founded in 2022 to stop advertising dollars from supporting what it deems to be disinformation or hate speech. An archived version of the group’s website from just after Election Day included a section titled “Our playbook works.” Underneath the heading, Check My Ads bragged about allegedly cutting advertising funding to Breitbart News by 90%, taking away “(almost) all” of Tucker Carlson’s cable ad revenue, creating “consequences for Fox News spreading election disinformation,” and getting advertisers to drop over 50 “insurrectionist outlets.”
Before Check My Ads edited the homepage of its website, it had prompted visitors to view a page documenting the group’s “confirmed” victories. The page included information on its efforts to deplatform conservative media. Now, it hosts just three apolitical posts about Google facilitating advertising for scammers. Historically, the group has instructed activists to contact advertisers directly and demand they stop purchasing ad space next to right-of-center content to preserve “brand safety.”
“Freedom is choice,” the organization’s “about” page currently reads. “Our team works closely with consumers, brands, and regulators to defend your freedom from the industry’s most shameful, irresponsible practices.”
Now, the regulators Check My Ads seeks to work with will be answerable to a Republican White House and Senate — institutions that have recently become much more hostile to explicitly left-of-center nonprofits, especially those in the business of policing “disinformation.” The move could be an attempt by Check My Ads to distance itself from its past work so it can continue to influence public policy.
[…]
Democracy Fund, a nonprofit grantmaker chaired and funded by liberal billionaire Pierre Omidyar, and the Ford Foundation, are two of the largest players in the left-of-center finance world. Omidyar, for instance, has been a major funder of efforts to discredit President Donald Trump and Elon Musk, such as Democratic political committees and a campaign to block Musk’s acquisition of Twitter. Meanwhile, the Ford Foundation has a long history of funding liberal activism and participated in several public-private partnerships with the Biden administration.
The Ford Foundation gave Check My Ads $400,000 between 2022 and 2023, and Democracy Fund donated close to $1 million to the group over the same period, according to tax filings. The two constitute a large portion of Check My Ads’s funding, as the group brought in roughly $2.2 million in total revenue during 2023.
[…]
Nandini Jammi, the organization’s chief strategy officer and co-founder, also co-founded Sleeping Giants, a social media activism organization that was involved in intense campaigns to get advertisers to cut business ties with Breitbart and other conservative outlets. Claire Atkin, co-founder and chief executive officer of Check My Ads, regularly amplifies liberal content on her social media and has accused Musk of being a Nazi. Both Atkin and Jammi have cited progressive Sen. Elizabeth Warren (D-MA) as an inspiration for their work.
Joan Donovan, one of the organization’s board members, recently promoted the anti-Tesla protests spreading across the country. Some of the protests have included acts of vandalism and have led to arrests.
Despite this, the organization maintains that it is nonpartisan.
Now, it’s not just Rumble going after Nandini and Check My Ads—plenty of others are lining up to take a swing as well, according to an April 16 report in AdWeek. AdWeek:
A lawyer for ad verification vendor DoubleVerify on Monday sent a letter to adtech watchdog Check My Ads, warning that the organization should prepare for litigation concerning alleged “defamatory statements” it made about DoubleVerify.
These statements were made after the research firm Adalytics published a report in March suggesting that ad verification vendors including DoubleVerify, Integral Ad Science (IAS), and Human Security sometimes fail to detect bot traffic in online advertising, despite being enlisted by advertisers to prevent invalid and fraudulent traffic.
The lawyer for the company suing the self-proclaimed “adtech watchdog” just so happens to be Pam Bondi’s brother. The AdWeek piece goes on:
In its letter to Check My Ads this week, DoubleVerify’s legal representative, Brad Bondi of Paul Hastings LLP (and brother to U.S. attorney general Pam Bondi), claimed that Check My Ads statements about Adalytics’ bot detection report constitute “defamation, tortious interference, and injurious falsehood.”
Bondi asked the nonprofit organization to retain all historical communications records and documents “that in any way relate to DoubleVerify, the Article, Adalytics….” and any of Adalytics’ previous publications that reference DoubleVerify.
ADWEEK was unable to determine what specific statements DoubleVerify believes constitute defamation, tortious interference, or injurious falsehood. A Check My Ads representative referred ADWEEK to the organization’s official statement. DoubleVerify declined to comment.
Check My Ads’ public response to the letter on Wednesday afternoon (April 16) claimed Bondi’s letter made “vague accusations of defamation and other misconduct, yet demands sweeping preservation of internal and external communications, including our protected communications with government officials on matters of public concern.”
And that’s probably why Nandini’s suddenly bolting for the exit. The New York Post piece continues:
“Dear friends, followers and haterz,” Jammi wrote. “When we launched Check My Ads Institute in late 2021, we envisioned a grassroots advocacy organization that would hold the digital advertising industry accountable for running your ads in places you don’t want them, without your knowledge.”
Jammi went on to boast that her group had now “become the industry’s indisputable watchdog” by bringing “much-needed public attention to this shady trillion dollar ecosystem.”
“That being said, it’s time for me to hit the road. I’m a marketer at heart,” she added, noting that she will depart her role at the nonprofit on May 31. “For now, I will be opening up a consulting shop to work with a variety of clients, ranging from tech to non-profits and movement-building.”
This isn’t just a win for Revolver. It’s a win for truth, free speech, and every American who’s sick of watching radical activists destroy reputations and livelihoods under the phony banners of “accountability” and “disinformation.”
Nandini wanted to silence us—now she’s the one exiting stage left. And while she tries to spin her downfall into a triumphant rebrand, we’ll be right here, still standing, still fighting, and more determined than ever to expose every last one of these censorship tyrants.
Radical activists always puts a lot of sugar on what they are selling they know many have an addiction to it most of the news media operate the same way.
Lemmings travel in large groups for a reason the bottom of the cliff proves it.
Nuts. I took “bit the dust” literally.
Nandini Jammi, Born 1988 or 1989 (age 35–36) Hyderabad, India.
Jammi immigrated to the United States from India as a child, and grew up in the suburbs of Washington, D.C. She is from a Telugu family from Hyderabad and attended college at the University of Maryland, where she contributed to the college newspaper, The Diamondback.
Revoke her citizenship, and ship he back to India.
The left like to call us fascists, but they are the real fascists, using these tactics to stifle opposition and free speech...
Since she graduated from a Maryland school, she can’t be deported as that makes her “Maryland Woman”...
Whatever they accuse you of doing THEY themselves are actually doing.
Always. ALWAYS..........................
That’s what I thought.
Mo. She’s just low on funding for now.
One of those lawsuits will be from “ the brother of Atty Gen Pam Bondi.,” If Brother Bondi is anything like his big sister, Evil Witch Nandini has nothing to fear, because nothing is going to actually happen. The topic will only be repeatedly discussed on a public forum.
There's more where she came from.
what are we doing with such people in this country??
and thanks, Ford Foundation and Pierre Omidyar -
maybe they should keep records of all their correspondence...
I’m wondering id she was somehow on the USAID gravy train, before it was derailed.
Most likely!.....................
I'll settle for RICO charges against her that leads to a conviction & sentence of decades behind bars. Perhaps she will self deport. 🙂👍
From the way the headline read, I thought she went to her reward.
Nice mustache.
📌
One of the little brown people...again.
the colonic therapist agrees
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