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Ugly Slump Continues-- Talk Radio Weak In Key Ratings Releases
The Radio Equalizer ^
| July 20, 2005
| Brian Maloney
Posted on 07/20/2005 11:51:21 AM PDT by ScoopandDizzy
What's it going to take to get talk radio out of this increasingly-dismal ratings slump?
The Radio Equalizer is tired of the post-election cycle excuse, since better-programmed stations are falling a bit less, while incompetently-managed outlets are getting creamed.
The emerging Spring 2005 figures paint an especially bleak picture that must serve as an urgent industry wake-up call. Spring and fall Arbitron releases are considered the most important for media buyers, a loose parallel to TV's "Sweeps" months.
(Excerpt) Read more at radioequalizer.blogspot.com ...
TOPICS: Business/Economy; Computers/Internet; Local News; Music/Entertainment; Politics; Society
KEYWORDS: abc; airamerica; arbitron; ca; chicago; franken; hannity; hedgecock; kfmb; kogo; la; liberaltalk; limbaugh; radio; ratings; rush; sandiego; talkradio; wabc; wgn; wls
To: ScoopandDizzy
Perhaps it is post-election burn-out.
Also, Arbitron doesn't capture internet listeners. I listen in my office every day to free streams provided by stations. Others listen on premium channels provided by the programs.
2
posted on
07/20/2005 11:55:49 AM PDT
by
mbraynard
(Mustache Rides - Five Cents!)
To: ScoopandDizzy
Could it be the natural pullback after unsustainable levels during the campaign?
3
posted on
07/20/2005 11:56:24 AM PDT
by
stocksthatgoup
(http://www.busateripens.com)
To: stocksthatgoup
4
posted on
07/20/2005 11:57:03 AM PDT
by
stocksthatgoup
(http://www.busateripens.com)
To: ScoopandDizzy
5
posted on
07/20/2005 11:58:10 AM PDT
by
Reaganghost
(Our freedoms will never be safe as long as a single Democrat holds elected public office.)
To: ScoopandDizzy
Ugly Slump Continues... 
6
posted on
07/20/2005 11:58:32 AM PDT
by
Mr. Jeeves
("Some people are like gravy, spilled on God's Sunday shirt..." -- Spock's Beard)
To: mbraynard
Arbitron 'captures' who they wish only. The 'strength' of talk radio that arbitron measures is not in its listeners but in the sponsors. To whom do the stations and their owners pander? Not to the listeners desires but to the sponsors desires to offend no one and attract d' masses. Democracy is the rule of fools by fools, especially commercialized democracy.
7
posted on
07/20/2005 12:16:28 PM PDT
by
dhuffman@awod.com
(The conspiracy of ignorance masquerades as common sense.)
To: dhuffman@awod.com
Complete garbage. Nothing you said is true. Controversy rules. Just look at KFI. Milquetoast host have no ratings. And the way the buying works, even the most contraversial host gets advertisers.
8
posted on
07/20/2005 12:26:22 PM PDT
by
mbraynard
(Mustache Rides - Five Cents!)
To: ScoopandDizzy
I dunno, I'd guess people are sick of hearing about the Rove non-story.
9
posted on
07/20/2005 12:27:39 PM PDT
by
1Old Pro
To: ScoopandDizzy
Because Clear Channel has gone to all commercial, all the time, with the occassional interruption for the talk host to take a call or two.
To: Diddle E. Squat
To: Diddle E. Squat
Tag your comment to m-brainless-yard above. He says, "complete nonsense".
12
posted on
07/20/2005 1:11:14 PM PDT
by
dhuffman@awod.com
(The conspiracy of ignorance masquerades as common sense.)
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