Posted on 06/17/2026 1:35:18 PM PDT by nickcarraway
The parent company of Sam Adams said its Boston Taproom ran out of the brand's flagship Boston Lager over the weekend because Scotland soccer fans in Boston for the 2026 World Cup drank four times as much as the bar usually sells.
Boston Beer Co. said in a news release that from Thursday to Sunday, the Tartan Army -- Scotland's supporters organization -- drank four times what the company normally stocks during a typical four-day holiday stretch like the Fourth of July, adding that it had to schedule an emergency delivery of beer Saturday morning and are adding extra deliveries this week to make sure it has enough.
"We've never seen anything like it," Billy DeCain of the Sam Adams Boston Taproom told NBC Boston.
"The White Bull Tavern, there was no beer," Scottish fan Dave Orr told NBC. "The Scottish fans just drank the place dry and all they had was Bud Light."
"Pretty much everything. We ran out of everything," Paul Morris of The White Bull Tavern said. "Tennent's being number one.
"The fans have been unbelievable. They're great -- fun, drinking, partying -- having a great time."
Boston has been taken over by Scotland fans the past few days, as they've traveled over the Atlantic to witness their men's soccer team play in its first World Cup in 28 years.
In a news release, Boston Beer Co. said, "There are 20 beers on tap there, including many you can only get at the taproom, but they were basically only drinking Boston Lager. We're adding extra deliveries this week to make sure we have enough."
Noelle Somers, chief operating officer at Hennessy's Bar, told The Boston Globe that the sales "tripled St. Patrick's Day."
"We've been here for over 30 years, and we've never seen anything like it," she told the Boston Globe.
On Saturday night, the fans watched Scotland defeat Haiti 1-0 at Gillette Stadium.
And after navigating the packed trains and traffic jams, the party continued long into the morning across Boston's many bars. Then, just under 24 hours after Scotland's win on the pitch, the Boston Red Sox put on "Scotland Day" at Fenway Park.
The Tartan Army led a fan march from Evans Way Park to the ballpark. It was led by a cohort of folks playing bagpipes as they brought a touch of Scotland to New England.
A conservative estimate saw at least 5,000 fans take part -- but judging by eye in Fenway Park, thousands more made the trip to watch the Red Sox play the Texas Rangers.
Scotland next play against Morocco on Friday at Gillette Stadium.
Scotland defeats Haiti?
Well thats kind of expected. What do they expect those half starved 100 pound voodooers to do?
1-0
Yea that’s it! They really kicked their ass!!
Thats almost as exciting as a nil nil game!
Haiti should have gotten a penalty as there was an obvious hand ball in the box, but the refs missed it.
I didn’t realize it was considered beer here
Well, not by me...
“Another pint, prrrrrick!”
So why do the Scotts like Boston Lager better than any other beer in bar?
Bud light and soccer do seem to match up well it would appear.
Homo vibe with both.
“The fans have been unbelievable. They’re great — fun, drinking, partying — having a great time.”
No kidding! When I was in the Air Force in Germany, we worked closely with an RAF unit. Intel matters. Became great friends with them. (Still have one now living in Australia!) Many, many partes. Fabulous fun, decent people! Still recovering from the parties...and that was 60 years ago! Get a hangover just thinking about it! Nobody does pomp and circumstance...and good, clean partying like the Brits! Hope their indomitable spirit carries the day in the pathetic state of the UK now! Good on you mates!
Is Boston Dry anything like Canada Dry?
. . . and a lovely time was had by all!
I am Scots/Irish and Cherokee...
I’ve been called a drunk Indian...
I am Scots/Irish and Cherokee...
I’ve been called a drunk Indian...
I notice they didn’t run out of of Bud Lite. *SNORT*
I’m giving you all I’ve got, Captain!!!
I think I need to go to Scotland!
I find this very hard to believe
Not by me. Haha.
Bud Light is likely not considered beer in Scotland!That explains why they switched to wine when the Sam Adams ran out !
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