Posted on 08/25/2025 12:24:29 PM PDT by Red Badger
Cracker Barrel has issued a new statement in response to the outrage over the sterile new branding, as its stock continues to free fall. The statement, titled, “A Promise to Our Guests,” was posted to Facebook on Monday morning.
The restaurant chain, long beloved for its traditional American charm, faced a storm of criticism after unveiling a modernized logo that ditched iconic elements like the barrel and the “Old Country Store” tagline.
Fans, including former President Donald Trump, slammed the change as a “woke” erasure of heritage, leading to a $94 million drop in stock value in just one day.
The statement, issued on Monday, attempts to convince customers that the core of Cracker Barrel remains unchanged despite the rebrand.
“We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,” Cracker Barrel wrote.
The company asserted that, “The things people love most about our stores aren’t going anywhere: rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.”
“We know we won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees,” the statement said. “At the end of the day, our promise is simple: you’ll always find comfort, community, and country hospitality here at Cracker Barrel.”
Company officials emphasized that beloved features like the rocking chairs, peg games, and vintage decor are here to stay, and the “old timer” figure of founder Uncle Herschel will still grace menus and stores.
While Cracker Barrel claims it’s “listening to our guests and employees,” many on social media have said they view the statement as a half-hearted apology, when what they actually want is a reversal. Americans are clearly fed up with corporations scrubbing tradition in favor of trendy, progressive, and often brutalist, aesthetics.
READ THE STATEMENT IN FULL AND SEND THEM YOUR THOUGHTS HERE:
https://www.facebook.com/crackerbarrel/posts/1217523207071785?ref=embed_post
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The apology should be about 10 pages longer.
Puzzles be racisss white debbil inventions to keep us down.
You’ve lost another customer, Cracker Barrel.
F them and that ugly she-man who destroyed Cracker Barrel.
You are now the breakfast Applebee’s.
It’s the Bud Lite fiasco all over again. Again a leftist female CEO ignores the core market and seeks to “rebrand” in her image. The Bud Lite debacle should have been the example that this strategy will doom the product. Leftists never seem to learn
I remember that controversy. Apparently the fired employees were fired for valid reasons that had nothing to do with their homosexuality but the media went along with the gay activists’ spin on the story.
“Former” President Trump? Huh?
Another Company has gone Woke.
Go woke, go broke.
I wonder how long this Woke CEO will last.
Actually the wall art is legit. They had a team of collectors who traveled the country and bought stuff at auctions and farm sales.
Guessing they are now unemployed.
insert answer
They are not “guests,” they are customers.
Dead wrong on the wall art
I personally knew the collectors
The shop stuff I couldn’t say
The original 2nd
On south Cumberland is good
The one on south church in the boro is usually good number 3 I think
And on charlotte at 40 in music city closest to me
They do vary as u say
Some yankee ones are ok
Billings MT comes to mind
Didn’t know about shelbyville
Not many not on interstates
Shelbyville is king of mex food
Aguacalientes molè is the bomb
You meant somewhere outside TN I bet
My bad
Oh wow, is this a true thing? I’ve only eaten at this place one or twice, for sure no more than twice. And it’s not really my cup of tea (New York is where I’d rather stay), but this change to the game puts the lie to their whole corporate statement.
“likely 90% of the merch they sell in the store front is made in china....and the wall art as well.”
Valid point, and they ain’t changing that, I’m sure.
“Thank you for caring so much, and come see for yourself when we roll out our new vegan menu! Wait till you see our exciting new table game, “guess the gender of your server”.
It’s dead Jimmy
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