Posted on 08/25/2025 12:24:29 PM PDT by Red Badger
Cracker Barrel has issued a new statement in response to the outrage over the sterile new branding, as its stock continues to free fall. The statement, titled, “A Promise to Our Guests,” was posted to Facebook on Monday morning.
The restaurant chain, long beloved for its traditional American charm, faced a storm of criticism after unveiling a modernized logo that ditched iconic elements like the barrel and the “Old Country Store” tagline.
Fans, including former President Donald Trump, slammed the change as a “woke” erasure of heritage, leading to a $94 million drop in stock value in just one day.
The statement, issued on Monday, attempts to convince customers that the core of Cracker Barrel remains unchanged despite the rebrand.
“We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,” Cracker Barrel wrote.
The company asserted that, “The things people love most about our stores aren’t going anywhere: rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.”
“We know we won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees,” the statement said. “At the end of the day, our promise is simple: you’ll always find comfort, community, and country hospitality here at Cracker Barrel.”
Company officials emphasized that beloved features like the rocking chairs, peg games, and vintage decor are here to stay, and the “old timer” figure of founder Uncle Herschel will still grace menus and stores.
While Cracker Barrel claims it’s “listening to our guests and employees,” many on social media have said they view the statement as a half-hearted apology, when what they actually want is a reversal. Americans are clearly fed up with corporations scrubbing tradition in favor of trendy, progressive, and often brutalist, aesthetics.
READ THE STATEMENT IN FULL AND SEND THEM YOUR THOUGHTS HERE:
https://www.facebook.com/crackerbarrel/posts/1217523207071785?ref=embed_post
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Hello customer, Bud Light, table for 1 ready. Hello?
all part of the plan
blackrock and vanguard want this
i think they have a lot of blue state pension money
so everybody is happy when this happens
all part of the plan
I was disappointed to recently learn of Cracker Barrel’s longstanding support of queer ideology and their appropriation of God’s “rainbow” design.
No one is forcing them. They’re digging willingly.
Did you remove the LGBTQ+ rocking chairs from the corporate office?
CB went woke and screwed the pooch. No matter how much they back track they cannot repair the damage without severe reversals.
See above.
Yep, 20+ years ago when my kids were young Fuddruckers was a great place to take them. Then slowly the prices went up and small changes were made (like no free cookie for the kids with their meal). Now they all closed by me and the closest one to is 500 miles and 3 states away.
Bottom line(and NOW they have to live with the consequences of):
Cracker Barrel Confederate Statued The OLD WHITE GUY OFF Their Sign
They are determined to dig in just like Bud.
The only logical course is to reverse direction.
The Cracker Barrel in Shelbyville sux. The one in PSL is pretty decent.
Oh, so true.
That statement undoubtedly came straight from the DEI-HR Dept. at Blackrock, one of the most left-wing corporations on the planet, and a major owner of Cracker Barrel.
Their best option is to sell what’s left of their chain to a non-WOKE entity, with the business savvy to return them to their former glory.
And fire the CEO.
First, fire that beotch you hired to make these woke decisions. Nothing can begin to be forgiven until she is out.
Second, hire someone with a sense of legacy values. Rewind the clock to 15 years ago.
The Left never retreats.....................
I’ve had the same opinion of their food for the past 5+ years. A lot lower quality, much smaller portions, and greatly jacked up prices. 3 strikes and they’re out.
They are screwed because now they would have to spend tens of millions of dollars just to convert them back
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