Posted on 08/25/2025 12:24:29 PM PDT by Red Badger
Cracker Barrel has issued a new statement in response to the outrage over the sterile new branding, as its stock continues to free fall. The statement, titled, “A Promise to Our Guests,” was posted to Facebook on Monday morning.
The restaurant chain, long beloved for its traditional American charm, faced a storm of criticism after unveiling a modernized logo that ditched iconic elements like the barrel and the “Old Country Store” tagline.
Fans, including former President Donald Trump, slammed the change as a “woke” erasure of heritage, leading to a $94 million drop in stock value in just one day.
The statement, issued on Monday, attempts to convince customers that the core of Cracker Barrel remains unchanged despite the rebrand.
“We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,” Cracker Barrel wrote.
The company asserted that, “The things people love most about our stores aren’t going anywhere: rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.”
“We know we won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees,” the statement said. “At the end of the day, our promise is simple: you’ll always find comfort, community, and country hospitality here at Cracker Barrel.”
Company officials emphasized that beloved features like the rocking chairs, peg games, and vintage decor are here to stay, and the “old timer” figure of founder Uncle Herschel will still grace menus and stores.
While Cracker Barrel claims it’s “listening to our guests and employees,” many on social media have said they view the statement as a half-hearted apology, when what they actually want is a reversal. Americans are clearly fed up with corporations scrubbing tradition in favor of trendy, progressive, and often brutalist, aesthetics.
READ THE STATEMENT IN FULL AND SEND THEM YOUR THOUGHTS HERE:
https://www.facebook.com/crackerbarrel/posts/1217523207071785?ref=embed_post
CB went to the dogs years ago. Crap food. Stale food. Slow service. Werouttathat. Nothing fresh and tasty.
I was in the local CB (which has not been remodeled) yesterday getting take-out. People were buying up the old logo hats and tee shirts, I guess before Uncle Herschel is retired.
Well done! Shelbyville is the Nagogdoges of the north.
“Leftists never seem to learn”
Leftists never give up until YOU LEARN...............
“Leftists never seem to learn”
Leftists never give up until YOU LEARN...............
Fox News
Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the “Old Timer” in place.
“We thank our guests for sharing your voices and love for Cracker Barrel,” the restaurant chain said in a statement to FOX Business. “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.”
“As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon,” the restaurant chain added.
Cracker Barrel found itself at odds with its fans after removing “Uncle Herschel” from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.
The original 1969 logo was also text-only, but the 1977 addition of the now-iconic imagery became a staple of its branding.
Fascinating thought. I bet you’re right.
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