Posted on 08/22/2025 10:26:33 PM PDT by MinorityRepublican
Cracker Barrel has long been known for its combination of rustic charm and country dishes like biscuits and gravy. But its new CEO said that the old approach isn't working any longer — and she's planning some major changes.
"We're just not as relevant as we once were," Cracker Barrel CEO Julie Felss Masino said on a May 16 conference call to discuss her plans to update the restaurants.
Masino, a former Taco Bell executive who stepped into the role of Cracker Barrel CEO in August, said the company "has lost some of its shine" and needs a "transformation" to continue to appeal to its current customer base and draw new diners. Cracker Barrel's sales have flatlined, with revenue for its most recent quarter unchanged at $935.4 compared with a year earlier, while its stock has tumbled 40% so far in 2024.
Its challenges range the gamut from prices to menu options, she added, citing a recent in-house study that compares Cracker Barrel with its competitors, based on food, experience, value and convenience. To be sure, Cracker Barrel isn't alone in struggling to keep customers coming back, as other food chains have recently reported problems with convincing inflation-weary consumers to return. But the company notes other concerns.
"[W]e are not leading in any area," Masino said. "[T]he reality is we've lost some market share, especially at dinner."
The company is now planning to make several changes to help refresh the brand and bring back its customers.
(Excerpt) Read more at cbsnews.com ...
I believe a sports metaphor applies here: if the team can’t block & tackle, getting new uniforms is not the solution. For CB - work on food & service before thinking a remodel & new logo is just the thing.
Women run Yeungling Brewing Company. I can’t think of a better managed company.
__________________________
It’s not women per-say, it’s the wokism mindset in them.
Po Folks had really great food and still went out of business.
Maybe they bring in the girl with the perfect jeans who loves Baskin Robbins for an ad campaign?
¿Yo Quiero Cracker Barrel?
Love their fried chicken. Once or twice a year.
Their love for LGBTetc. is contrary to their main demographic - old people.
She doesn’t get that.
PS: I’m only 80 but act & move like I’m 50 most of the time....by the grace of God.......
😂
Bingo! They were hit hard by COVID and responded by minimizing their menu. It also seriously affected their staffing. I think the company simply lost the will to survive.
It did not have to be so.
Dave Ramsey quote (after reviewing expenses and plan):
“Honey, I finally figured out where our retirement went...
We ate it!”
Fair warning: we're getting old.
Dead company walking
DEI aka Dumbass Egocentric Idiots
The one closest to us has been terrible (food quality) for years. They should’ve invested in better management and staff training, higher quality food and maybe some new menu items, or, specials to win back the biz. Not this cover-up makeover.
Focus of the food quality, first.
I’ve never seen a Cracker Barrel....NOT busy. And you know why; good food, homsey atmosphere, down home cooking, and nostalgia. It’s American...and the woke liberal losers hate anything American.
I saw it on a sampler once. 😁
Sounds right to me. Sure everybody knows Cracker Barrel exists but when was the last time you ate there? Ever actually buy anything in their store? All of which you can get on Amazon for cheaper now. Evolve or die. That’s corporate life.
How many were entrepreneurs with their own money at risk?
I already know.
Dollywood is successful.
We always considered cb as a breakfast place. They do that very well.
We always considered cb as a breakfast place. They do that very well. They’d do very well branding themselves as your special breakfast place. Grandkids come to visit? Take them to a special breakfast.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.