Posted on 08/01/2025 9:09:25 AM PDT by Red Badger
Adrian Mardell, the Jaguar Land Rover chief who steered the luxury car maker’s disastrous rebrand and new ad campaign, is out after after three years in charge.
“Adrian Mardell has expressed his desire to retire from JLR after three years as CEO and 35 years with the company. His successor will be announced in due course,” the company owned by India’s Tata Motors said in a statement as reported by the Financial Times.
The 64-year-old took on the role of interim boss of the iconic marque in late 2022 after his predecessor Thierry Bolloré resigned after just two years in the role following a string of losses.
He was formally appointed CEO the following year.
His resignation comes after a widely derided redesign of the Jaguar brand in November where it introduced a 30-second ad displaying no cars and a new company logo that did not feature its iconic “leaper” big cat, as Breitbart News reported.
The advertising campaign failed to showcase even one single vehicle instead relying on a “woke vibe” evoking Barbie pinkness alongside crossdressers.
(Excerpt) Read more at breitbart.com ...
Both Jaguar and Land Rover are vastly overpriced garbage.
he wasn’t immediately terminated - maybe the company has a 25th amendment and nobody got around to doing anything about it. There is recent precedent on that.
Yes, the FOUR Stromberg CD-4 carburetors, nasty things. They use an antiquated (even then) diaphragm system. They would rupture without warning. We carried 4 spares and an impact wrench - got our time down to about 7 minutes!
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