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The Racial Content of Advertising
American Thinker ^ | 27 Mar, 2025 | Jeffrey Folks

Posted on 03/27/2025 5:29:06 AM PDT by MtnClimber

Dozens of ads depict whites in a demeaning manner and blacks as their superiors in intelligence and ability.

In an advertisement currently running on TV, a young white male kneels on his front lawn, trimming the grass one blade at a time with a nail clipper. Next door, a slightly older black male sits comfortably on his porch, scanning his automated payroll accounts with an air of confidence and superiority as he looks askance at his foolish neighbor.

In another ad, a large, middle-aged black woman dances and sings her way through the supermarket aisles, waited upon entirely by whites. At one point she stands still, looking doubtfully at a middle-aged white male who has taken a break from mopping the floors. In the end, she breezes out of the store, her cart filled by whites employees overjoyed to serve her.

In yet another ad, two young girls are selling something like Girl Scout cookies — one using a payment app and another relying on cash. The black girl, who uses the app, has sold her entire wagonload of goods before the other has sold much of anything. At the end, the black girl wheels her wagon off with a baseball glove and ball inside (indicating she is headed out to play), looking back with a knowing smile at her less clued-in white neighbor.

These are just a few of the dozens of ads now airing that depict whites in a demeaning manner and blacks as their superiors in intelligence and ability.

“Racial superiority” was once regarded as immoral if not criminal, but now it is out in the open, with blacks consistently depicted as more capable than whites. Nearly every medical doctor in the media is depicted as a black male, a throwback to Dr. Huxtable

(Excerpt) Read more at americanthinker.com ...


TOPICS: Business/Economy; Society
KEYWORDS: leftism
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To: Verginius Rufus

Mix of actors is fine by me. Ads with ordinary people working like black delivery man or someone using an appliance is OK. What I don’t like is racist/sexist memes. The stupid white guy in the insurance ad. The husband doing housework while the wife smirks. That stuff turns me off.


41 posted on 03/27/2025 6:24:36 AM PDT by Varda
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To: MtnClimber

Any advertiser who did the opposite or avoided black characters would be pilloried. All-black ads might not be effective with the majority non-blacks in the country.

(I don’t know. I do know that back in the 70s clean-cut black family men were cast because of the sympathetic warmth they created in the audience.)

If that is the case, the only safe ads are interracial, with the blacks clearly in the position of wisdom.


42 posted on 03/27/2025 6:26:14 AM PDT by 9YearLurker
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To: MtnClimber

Something freepers being mostly Yankees have been slow on the uptake for decades

Advertising agencies and now marketing execs as well are social engineering agenda driven

It has little to do with expanding markets

It’s about the message and transforming culture

And shocker

The Blob and folks like USAID fund these efforts to shape young minds

And it works

Many folks think little girls can beat up big men and all white husbands are stupid and blacks epitomize the nuclear family and so on


43 posted on 03/27/2025 6:29:43 AM PDT by wardaddy (The Blob must be bled dry)
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To: rlmorel

Because of DEI, I do not find integrity where I was accustomed to find it. Sometimes, if somebody asks me, “How are you?” I reply with, “I miss integrity.”

As I wandered about in life, I maintained several positions of integrity, to where I could retreat when necessary. (I sometimes would take on “a problem,” that required me to “get some rest.”)

Other than God’s mercy, my risk level is running significantly higher than average and has been for four years.

I have met many people who have been (or still are) in trouble with the law - they certainly grew up in environments that lacked integrity and included many brutal events. That sort of caused / causes deformations in their metal.

They very much need stability and association with integrity. When they get that over a long enough period of time, some of them “straighten up and fly right.”

One young lady, I’ll call her “Maria,” was 16 years old, the daughter of a fellow who:

Was practically born on the streets, and lived on the streets until he was 19 years old and finally arrested. He eventually was introduced to a kind young woman who was a “jail house minister.” They became friends; they married; he worked hard as a building contractor; and one of their children, is Maria.

If you met her, you would not imagine that her father had a rough, tough, background. She is very bright; well educated; kind, thoughful, and has integrity. She disappeared to some college, 2 years ago.

A fellow, “Daniel,” is in his 40’s and also ex-jailhouse. He has a medical condition that requires medication to smooth out the swings of the day. When he takes is medication (if it is actually available in the bureaucracy), he does OK; but not getting his medication, can cause some kind of an epileptic semi-blackout.

Daniel has a great sense of humor; he would be great as a campus DJ for a moderately-sized college. This is a fellow who works at turning his life around. I do not know how many times he has attempted, such; but for some time now, he has been able to get in the swim of things and maintain a steady crawl thru the water. Every day, he is further from the past - his one-day-at-a-time successes, keep on being recorded in him.

All this means, I am more interested in heart and mind, success and happiness.

All I can do, is try to set an example of stable behavior, and hope, pray that helps people I meet.


44 posted on 03/27/2025 6:30:57 AM PDT by linMcHlp
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To: Blueflag

Since the 80s

The 70s even

OJ and Hertz


45 posted on 03/27/2025 6:30:59 AM PDT by wardaddy (The Blob must be bled dry)
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To: MtnClimber

Men in general and white men in particular have been the target of this crap for years. Also, if your only knowledge of American cultural came from TV ads you’d assume that not only are blacks superior, but that half of all marriages are inter-racial.


46 posted on 03/27/2025 6:34:55 AM PDT by redangus ( )
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To: aquila48

“I’m sure most ad agencies and the corporations that hire them are mostly run by whites.” Yes, and the ad industry is one of the most virulently leftwing sectors of the business world. Billion-dollar companies don’t create their own ads, they hire ad agencies to handle their accounts. These ad agencies create leftwing and racist ad campaigns and convince their clients that this is the only acceptable way to promote themselves.


47 posted on 03/27/2025 6:53:32 AM PDT by Blurb2350 (posted from my 1500-watt blow dryer)
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To: MtnClimber
Adchemists trying to "process" their lead into gold can only derive a commercial grade of pyrite out of it. Advertising gold is only golden. like so much Fool's Gold.
48 posted on 03/27/2025 7:18:44 AM PDT by equaviator (If 60 is the new 40 then 35 must be the new 15.)
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To: Varda

“I use them to tell me what NOT to buy.”

Exactly.

They hate me.

I hate them.

Life is simple when you know the rules.


49 posted on 03/27/2025 7:24:29 AM PDT by cgbg (It was not us. It was them--all along.)
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To: MtnClimber

There was an article recently reporting on all the toxins in Girl Scout cookies. I bought a couple boxes back in 80s for a coworker’s kid but that’s all. I can make my own fresh from the oven for a fraction of the cost, thank you very much.


50 posted on 03/27/2025 7:32:57 AM PDT by bgill
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To: MtnClimber

There’s always discrimination in ads. I haven’t ever much seen anything I couldn’t live without so they’ve wasted money on me. At least they weren’t pushing LGBT@)%^&^_$ in the Christmas ads this year or maybe I wasn’t watching regular tv.


51 posted on 03/27/2025 7:37:11 AM PDT by bgill
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To: Dalberg-Acton

There’s an ad for some cruise ship that has an older white actor who plays a gay guy on some show. Appears the character is a single gay guy so... Thankful he doesn’t hook up with the pool guy.


52 posted on 03/27/2025 7:43:56 AM PDT by bgill
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To: V_TWIN

Going out on a limb but there’s never been an Asian burglar in a commercial or a female of any color.


53 posted on 03/27/2025 7:47:15 AM PDT by bgill
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To: Alberta's Child

Under 90 IQ... That Bell Curve is gonna be unkind to the Hoodrat Community on this one.

At least those from higher Genitic Higher IQ Groups infected with the DNA from Genitic Low IQ Bias claim the Low IQ Community membership, further dumbing down the Genitic Low IQ pool.

When marrying or procreating with a higher probability IQ group, it is unusual in the human experience that the Low IQ Group would NOT claim membership in the Higher IQ Group.
However, learned stupidity combined with genetically ingrained bias has created within the Hoodrat Community a “race to the bottom” mentality.


54 posted on 03/27/2025 7:50:09 AM PDT by Jumper
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To: ClearCase_guy

Anyone seen a black woman in a lady’s razor commercial?


55 posted on 03/27/2025 7:51:08 AM PDT by bgill
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To: MtnClimber

I saw an AutoZone commercial where the clueless white guy goes to AutoZone and gets help from the black female clerk for a new battery.


56 posted on 03/27/2025 7:58:16 AM PDT by 38special (I should've said something earlier )
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To: rbg81

Am paying attention to the commercials on right now. Mostly whites, blacks are more token and a fair amount of Hispanics and several mixed. I’m laughing over a prescription ad at a wedding (no clue what they’re selling) with a tall skinny white bride but in the background is a short overweight black woman dressed in what looks to be a white wedding dress. Rule #1 is never wear white or try to outshine the bride so what the heck.


57 posted on 03/27/2025 8:02:55 AM PDT by bgill
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To: MtnClimber

For decades, blacks were depicted in films and radio, if at all, as bumbling servants and morons, or loyal Mammy types. Very few blacks appeared in programs or ads during the prime era of TV. So some of the ads addressed in this thread are misguided attempts to redress anachronistic wrongs a half-century past.

If seeing people like themselves depicted as smart, successful, wealthy, etc., inspires black people and lifts them up, that’s good, and I think we’ll all survive.

Depicting whites as pathetic losers, bumbling idiots, clowns and criminals is an odious attempt to sell products by stoking and stroking the assumed resentments of the intended buyers (blacks and self-loathing white leftists). That’s an insult all around. Companies that push racist propaganda/social engineering, or use racism to market products should be shamed out of existence.


58 posted on 03/27/2025 8:08:32 AM PDT by Chewbarkah
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To: BamaBelle

It was the Clown Car commercial, right? Actually, it was a Car commercial. Only an Automative Clown Car Company Executive could approve such weird commercial. The target audience is majority higher income. The Executives were not Americans or they would have known this family doesn’t exist or maybe that was the entire point.

Normal people watch the commercial like you did immediately identify there obvious Racially Inclusive Angle of the commercial.

Now let’s see how the College Educated viewers see such a commercial:

- making Asians mad they were adoped by whites and blacks who are lower IQ and divorce more than Asians....
- Making most blacks mad that one would be depicted as both adopting and raising Asian kids and marrying a white dude with a job, thus selling out. It is the perfect two-fer insult having a decenet looking woman inter-racially marry and adopt two Brainiacs’ and sitting there smiling happily unaware of her maid like condition.
- White dude in control - must be Jewish right?
- No positive LGBTQX Message aside.
- At least everyone is satisfied in a new car, even if it is a Asian Clown Car.

College Courses for Deconstructing Race are instructive in creating Bias like I have done above for conversational purposes and to spur debate (College kids taking Racist Courses would hate the Clown Car full of happy peope from different races). It is fun to screw with Leftists’ and IMPROPERLY assigning Motive or Racism in a reverse Racial Bias outcome, currently in vouge on College Campus’ nationwide?


59 posted on 03/27/2025 8:17:12 AM PDT by Jumper
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To: Chewbarkah
If seeing people like themselves depicted as smart, successful, wealthy, etc., inspires black people and lifts them up, that’s good, and I think we’ll all survive.

Yep. I have no problem with that at all.

The marxists seem to need to believe that we must be divided into oppressors/oppressed or winners/losers and I think that is wrong. I think that there should be content that inspires everyone to believe that if they work hard they have the chance to be a winner no matter their sex or skin color. For black people to be winners it does not require that white people become losers.

60 posted on 03/27/2025 8:22:06 AM PDT by MtnClimber (For photos of scenery, wildlife and climbing, click on my screen name for my FR home page.)
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