Posted on 03/27/2025 5:29:06 AM PDT by MtnClimber
Dozens of ads depict whites in a demeaning manner and blacks as their superiors in intelligence and ability.
In an advertisement currently running on TV, a young white male kneels on his front lawn, trimming the grass one blade at a time with a nail clipper. Next door, a slightly older black male sits comfortably on his porch, scanning his automated payroll accounts with an air of confidence and superiority as he looks askance at his foolish neighbor.
In another ad, a large, middle-aged black woman dances and sings her way through the supermarket aisles, waited upon entirely by whites. At one point she stands still, looking doubtfully at a middle-aged white male who has taken a break from mopping the floors. In the end, she breezes out of the store, her cart filled by whites employees overjoyed to serve her.
In yet another ad, two young girls are selling something like Girl Scout cookies — one using a payment app and another relying on cash. The black girl, who uses the app, has sold her entire wagonload of goods before the other has sold much of anything. At the end, the black girl wheels her wagon off with a baseball glove and ball inside (indicating she is headed out to play), looking back with a knowing smile at her less clued-in white neighbor.
These are just a few of the dozens of ads now airing that depict whites in a demeaning manner and blacks as their superiors in intelligence and ability.
“Racial superiority” was once regarded as immoral if not criminal, but now it is out in the open, with blacks consistently depicted as more capable than whites. Nearly every medical doctor in the media is depicted as a black male, a throwback to Dr. Huxtable
(Excerpt) Read more at americanthinker.com ...
That was my first thought as well when this all began to happen.
Back when I used to watch television, I used to see commercials I thought were effective, funny or witty. But then there was a switch when they began focusing commercials disproportionally towards females and minorities.
And it reached the point that now, I cannot even sit in front of a television watching network programming, with those commercials sprinkled in.
Now, white males are portrayed as total clueless idiots and buffoons, and there has to be multiple black people, hispanics, asians, you name it. It is if they are checking off boxes.
Then, when I began to understand the corrosive nature of the DEI crap, and how deeply it became embedded in business, I realized the composition of people in commercials WAS indeed a result of a checkbox. To get a high DEI score from a company like BlackRock, you had to show you were engaging DEI in hiring, advertising, and any other number of aspects of corporate activities.
Companies like BlackRock that advise investors for various funds, and many other institutions like it, disproportionally used their calculated DEI Score for investment advice.
DEI is a disaster not only for competency in flying planes, performing surgery, or any other types of tasks, but is completely the antithesis of what investors should be looking at when investing.
When looked at in that light, it explains what you see in advertising today, and explains much else as well.
“Discriminating against white people seems like it would be a poor business decision.”
Disagree. In today’s indoctrinated America, it’s a winning plan. It seems to me lots of whites have been taught to hate their race, and their country. I suppose they feel better seeing blacks in a position of superiority.
If it didn’t work, eventually advertisers would stop it. Looks to me like it’s more prevalent than ever.
Delta is the worst. Never fly on an airline that advertises their DEI policy. While the safety video is harmless, it's a sign that this goes all the way to the pilots and people working on the plane.
“I don’t always see commercials but when I do, I use them to tell me what NOT to buy. In general anything made by Proctor and Gamble is a no go.”
Same here. When I see an anti-white ad, I boycott the company.
I think just about everyone notices this. Peronally, I treat this with thes same respect that I treat bad science fiction. I also make a mental not of the companies running the ads and avoid buying their products/services.
that was a good take on this. now do women belittling their muddled, befuddled hubbies.
I think the “logic” behind these ads is that liberal, college educated White women control 80% of the spending. That may not be wrong. If these ads were THAT counterproductive, they would not run them.
Rank dumbest to smartest as seem on tv
White male - Mostly stupid
White female - Moderately intelligent
Black male - Knows a thing or two about stuff
Black female - Knows most things well
Black female with Afro - Knows things to genius level
Black female with Afro and horned rimmed glasses - Super genius
I don’t know what the racial bias in advertising accomplishes.
But, I remember a time when there were no “colored” people in television commercials at all!
Except when I was a child, it didn’t effect my purchasing decisions whatsoever.
I’ll try something new, advertised on TV, if I think it has some utility, I don’t care who sells it.
You see these commercials all the time, but you hardly ever see these things in real, everyday life...Wonder why?????
HMMMMMMMMMMM......
I have three BFFs of close to 50 years. We do everything together.
After seeing one of these idiotic commercials the other day I told Beau, “Not sure which one has to go, but it’s OBVIOUS I need to replace at least ONE of the BFFs with a large, black, know-it-all female.”
*Rolleyes*
Why anyone spends one DIME on any advertised ‘national brand’ for anything is beyond me.
Everything is different with blacks.
It started long before Biden came into office, I’ve been seeing it since at least O’s 1st term if not prior to that...as with a lot of other things it just became more pervasive and faster under Biden.
When I'm in Europe I notice that the actors in commercials are almost always whites. I recall a "Fanta" ad that had a black person but there were several other people in the ad and they were white. But the ads seem to focus the attention more on the product than on the actors.
Advertising will be directed at the demographics that watch particular shows. As the algorithms get more and more efficient in sweeping our interactions on all connected platforms, microtargeting takes over.
Who watches linear tv? If you don’t fit the profile of the dominant viewing group, you are not the intended audience. But the underlying question is why you are watching those channels and shows to begin with.
It’s actually the RACIST content of advertising.
The really disgusting thing about these ads is that they are produced by whites.
I’m sure most ad agencies and the corporations that hire them are mostly run by whites.
“Discriminating against white people seems like it would be a poor business decision.”
Leftist guilt ridden WHITES, especially women, probably like them.
Zing!
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.