Posted on 02/27/2025 7:50:18 AM PST by dynachrome
The founders of Ben & Jerry's ice-cream want to buy back their namesake brand from its owners Unilever, according to reports.
Ben Cohen and Jerry Greenfield have begun initial discussions for a buyback deal, sources told Bloomberg.
Bosses at the ice-cream company are in a stand-off with its parent company after Unilever reportedly banned them from criticizing President Trump and his policies.
Many companies have rolled back diversity, equity and inclusion (DEI) policies or appeared to show deference toward Trump since he began his second White House term.
Ben & Jerry's however has had a socially conscious mission since being founded in Burlington, Vermont in 1978.
Its sale to Unilever for $326million in 2000 gave power over its social justice mission to an independent board, which has continued to pursue causes that have put them at odds with their parent company.
Unilever has been publicly locked in a battle with the business since 2021, when the ice-cream brand halted sales in the Israeli-occupied West Bank.
(Excerpt) Read more at dailymail.co.uk ...
B&G always seemed unclean, unshaven, and unkempt to me and it grossed me out. (and yes, I know they weren’t actually making it themselves)
Never had the ice cream, never will. I’ll put Texas Blue Bell up against the hippy lib ice cream any day.
Most companies have contract terms that forbid public speech/action that is detrimental to company.
Like getting a DUI — you get fired.
Getting caught with kiddie porn — you are quietly let go.
Etc.
BJ took the dosh. Live with the terms or lose.
Good plan, use all your wealth to buy it back. Then run it in the ground with woke BS policies and bankrupt the company. Couldn’t happen to two better bozos.
Maybe they want to name ice cream things like, “three cheers for Hamas”? Did they retained the right to come up with new names for their ice cream?
They made some pretty good ice cream in the 90s. That’s about it. I actually visited the original home of the brand when I was up there for a wedding in that time frame. Then they went stupid Leftist. The End. At least for me.
I have to say, when I glanced at your post and saw 10,000 Haitian “refugees” my first thought was “What? A new brand of Ben and Jerry’s that is oriented towards that Haitian situation? What would they name it? And what would it have in it?????”
“Haitian Voodoo”...with crunchy elements in it!
“Heads for Hamas”! A swirl of cherry with miniature chocolate severed heads in it!
B&J has been on my no-buy list for decades.
Well their ice cream sucks, so there’s that. Plenty of other premium brands including from the dough boy.
Of course being liberal idiots, they'd want little things that looked like fireworks - a celebration. Creepy little haters...
Their mindset is beyond me, I am not ashamed to admit.
This stuff is pretty good, even tho' the dairy is run by fags.
Fag & Faggy Haz The Trump Madz.
Ben & Jerry flavor “The Bernie” - bring in an empty carton and get it filled for free.
Because socialism.
My social and moral compass has successfully prevented me from ever eating Ben and Jerry’s ice cream.
The articles says it could be worth billions…. Good luck raising that money.
so in other words, the BJ bro’s smear their parent Unilever company’s brand and public image
from one end of the earth to the other
with the BJ’s openly- antisemitic bullsh*t
now the parent company might very well be interested in getting rid of the BJ business
let’s see just what kind of “deal” these two embarrassing jerks can drive out of Unilever
this could be interesting
Trump should buy it. Rebrand it “Great America Ice Cream”.
There’s an idea.
We’d consider buying BJ ice cream if it were only owned by sane, non-destructive people.
But frankly, there are several better brands including our grocery house brand. And you get six times as much too
But they can’t make Traitor Trump ice cream.
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