Posted on 07/31/2024 6:01:01 AM PDT by Red Badger
The Army is seemingly having buyer's remorse after an $11 million marketing deal with the United Football League and Dwayne "The Rock" Johnson.
The high-dollar, high-profile deal likely didn't lead to a single new Army recruit and may possibly have had a negative impact on finding new enlistments, internal documents and emails reviewed by Military.com show. The service may even seek to get some of its money back.
The Army inked the deal earlier this year with the UFL, the upstart minor league alternative to the NFL that had an inaugural season from March through June with a disappointing debut. More importantly, the deal included Johnson, a global superstar and owner of the league, who was supposed to serve as a pseudo brand ambassador for the Army -- though the service said he did not fulfill his end of the bargain to publish a specific number of service-related posts on his social media accounts.
The news comes as the Army is in the midst of a historic recruiting crisis that has been partially worsened by the service struggling to navigate modern marketing trends. Much of its efforts are still geared toward funneling money into cable TV-style ads and marketing deals with other traditional television broadcasts, such as sports, even as Gen Z's media diet has left most of those old-school mediums behind.
The UFL deal was so catastrophic, it led to a projected loss of 38 enlistments, an internal review of the plan shows. Army planners use various metrics to judge whether time and money could be better spent in other efforts, and the effort and resources spent on the UFL were seen by the service as a net negative for recruiting.
(Excerpt) Read more at military.com ...
It is all good
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Unfortunately, Our military needs a black eye or two to on a field of battle to wake up. A sound defeat by China, Russia, Iran, NK, etc…is the only way to correct our declining military….until then the dark forces will continue their destruction.
It’s coming.
I am an isolationist. Let the Marines and the Navy keep our oceans safe and let the army go. They can’t even defend our ONE border.
Warrior ethos...that's going clear out the window.
Those recruits are FAT!
Good for the Navy because it floats................
Part of the allure of the deal was Johnson’s social media reach and an agreement that he would tout the Army. A titan on social media, Johnson has 396 million followers on Instagram. The Army valued each social media post at $1 million, service documents show, and it was expecting five of them. But Johnson did not fulfill his end of the deal — making only two of the five social media posts, Army documents show.
what did the two posted look like?
One senior Army marketing official, in an interview with Military.com, said the deal echoed the National Guard’s $88 million NASCAR sponsorship that reportedly didn’t lead to a single new soldier joining the ranks. But the UFL partnership was ultimately pushed through directly by Gen. Randy George, the Army chief of staff, according to an email between him and senior staff reviewed by Military.com.
But part of the Army’s marketing strategy is also reaching parents and older people who may be in a potential recruit’s orbit, given young Americans spend much of their viewing time on TikTok, which the Pentagon is barred from advertising on because of concerns on Capitol Hill that the platform’s parent company can give sensitive user data to the Chinese government.
I joined the Army during the “Be all you can be” campaign. It was a good recruiting tool but I joined simply because it was cool and wanted to go to Germany.
Tell the young men that they will be made tough and elite and turned into warriors, sharing the life of manly men and wearing uniforms that reflect that edgy and dangerous specialness and they will enlist.
Making it just another federal job where you and your sister or girlfriend are interchangeable and there is no sense of male elitism, where women can now pass all the schools and wear all the badges and berets and you are just a part of the same civilian group you were before except that you can be sent to war and have to depend on those people, then why bother.
Look at post #31
The place to start is to roll it back to when the military had it’s war fighting and close war support side separate from the civilian like jobs at the center of the base, the bands, the legal, medical, dental, financial, recreational and entertainment, foreign language school instructors, people who would never see field living, two separate worlds that didn’t mix.
If that group was chosen because they joined to be in the band, or to spend their lives sitting at a desk in the Air Force flying drones then have them pass basic training and then send them to their indoor world.
The military didn’t run a RuPaul recruitment video??? Obviously they need more faggots and tranny child groomers to boost recruitment.
“It’s coming.”
Kasserine Pass or Task Force Smith all over again.
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