Posted on 07/31/2024 6:01:01 AM PDT by Red Badger
The Army is seemingly having buyer's remorse after an $11 million marketing deal with the United Football League and Dwayne "The Rock" Johnson.
The high-dollar, high-profile deal likely didn't lead to a single new Army recruit and may possibly have had a negative impact on finding new enlistments, internal documents and emails reviewed by Military.com show. The service may even seek to get some of its money back.
The Army inked the deal earlier this year with the UFL, the upstart minor league alternative to the NFL that had an inaugural season from March through June with a disappointing debut. More importantly, the deal included Johnson, a global superstar and owner of the league, who was supposed to serve as a pseudo brand ambassador for the Army -- though the service said he did not fulfill his end of the bargain to publish a specific number of service-related posts on his social media accounts.
The news comes as the Army is in the midst of a historic recruiting crisis that has been partially worsened by the service struggling to navigate modern marketing trends. Much of its efforts are still geared toward funneling money into cable TV-style ads and marketing deals with other traditional television broadcasts, such as sports, even as Gen Z's media diet has left most of those old-school mediums behind.
The UFL deal was so catastrophic, it led to a projected loss of 38 enlistments, an internal review of the plan shows. Army planners use various metrics to judge whether time and money could be better spent in other efforts, and the effort and resources spent on the UFL were seen by the service as a net negative for recruiting.
(Excerpt) Read more at military.com ...
Until the military is purged of marxists, trannies and other assorted freaks, few will want to join and then ones that do are often the wrong type. I feel sorry for those that join out of patriotism only to find themselves in the middle of a freak show.
Doo-wayne Johnson, riding the Democrat Party clown car with Biden and Big Gulp.
How about getting rid of the wokeness and advertising that?
Naaaaaaaah. You superior people know better, don’cha?
Couldn’t get a real American huh? Someone that loves this country and all that other BS?
~"Because...."
"I saw the recruiting ads from that actor Doowayne Johnson and it's clear to me that I need to get out of here."
is that the infamous dog faced pony soldier?
Imagine how much worse it would have been if they didn't run the advertising program.
No wonder we called Army guys ‘doggies’.......................
"One senior Army marketing official, in an interview with Military.com, said the deal echoed the National Guard's $88 million NASCAR sponsorship that reportedly didn't lead to a single new soldier joining the ranks."
...if they had only spent $188 million, yeah, that would have succeeded.
Hey Army; Go woke, go broke.
Standing armies are dangerous to civilians. I am ok with our thug run woke standing army dying on the vine. It is all good.
“Until the military is purged of marxists, trannies and other assorted freaks, few will want to join and then ones that do are often the wrong type. I feel sorry for those that join out of patriotism only to find themselves in the middle of a freak show.”
Let’s not forget that the DemocRATz will abandon our military overseas without remorse if it can earn them a vote. The left is our country’s WORST enemy, and we had better start treating them as such. Treat them like the enemy and make them afraid. Woke has no place in a real military.
Maybe they should hire the guy that did that Olympics show. That ought to get the recruiters busy.....................
You’re right about the freak show. But that’s only half the problem. A young person joins the army to help defend the country, only to end up on a hill in the middle of some hell-hole country.
Get rid of the freak show. And get rid of the constant foreign adventures. Only then would I advise a young person to consider joining the army.
> Standing armies are dangerous to civilians. <
True that. Awhile back another Freeper made an interesting comment. He said that the president traditionally controlled the navy. So if he wanted the navy to fight pirates, he just ordered it.
But any use of the army required strict congressional approval. That part is now gone. If the president wants to commit the army, he just does it. In response, Congress might whine a little. But that’s it.
Welcome to the imperial presidency (obviously a very bad thing).
And stop trying to convince men that women belong in combat units.
Be All You Can Be and we won’t make you wear a dress and high-heels
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