Posted on 07/29/2024 1:32:25 PM PDT by dennisw
McDonald's reported a surprise fall in sales in the April to June quarter - as customers cut down on trips to the fast food giant.
Americans placed fewer orders than a year ago - meaning sales were down by nearly one per cent. Globally, sales fell by a similar amount.
McDonald's saw fewer customers, but it said those who came spent more because of price increases.
It was the first sales decline since 2020 when the pandemic shuttered stores and millions stayed home. Profits also slumped by 12 percent.
Big price rises - including fan favorites like a Big Mac meal hitting $17.59 - are blamed for customers staying away.
'The biggest hit for McDonald's is the low-income consumer has really cut back on visits and that is more than offsetting the typical trade down [the chain] normally sees in tougher economic times,' said Edward Jones analyst Brian Yarbrough.
McDonald's results dovetail with comments last week from Coca-Cola CEO James Quincey, who said sales were slow in restaurants - an indication of fewer people eating out.
McDonald's also reported lower store traffic in China, France and the Middle East, where people have been boycotting McDonald´s because of a perception that it supports Israel in the war in Gaza.
(Excerpt) Read more at dailymail.co.uk ...
Money’s Too Tight (To Mention)
https://www.youtube.com/watch?v=DrUB0g8Vjgg
Money’s for sure tight in the McD target customer base - the working lower middle class with kids.
“people have been boycotting McDonald´s because of a perception that it supports Israel in the war in Gaza.”
Hmmmm......I see an opportunity to run woke companies in the ground with one little rumor. 😏
Are they using Worms again ?
Bring back the McRib year-round and everyone will be happy. It will be a big hit in Gaza, and Saudi Arabia.
Not that I frequent McDs much but it’s been my experience over the years most people in the ones I’ve been to are people of color.....on BOTH sides of the counter.
KFC in Canada is adding islam to it’s chicken
Ya think?
Great to see them working. Unemployment is down down down. We’re almost a full employment. Glad you notice the hard workers.
I used to go regularly for dollar drinks, but they have gone up. And the only items I will buy are from the value menu, which seems to be no more.
But even that item is not that healthy for you.
I prefer to make my Egg McMuffins at home with two fried farm eggs in Kerrygold butter, two slices of thick swiss cheese, and a slab of real bacon (not that Canadian bacon crap). The only unhealthy thing about my homemade Egg McMuffin is the Thomas' English Muffin. But it's hard to be perfect.
The last time I went was for a free item for my birthday. The iced coffee was good.
We still frequent McDonald’s on road trips.
Like every other company they may just shrink the size or add some sawdust.
what ever happened to “value” meals....a big mac is like a regular hamburger it seems and their coffee prices seem ridiculous for aiming to be a cheaper version of starbucks....
Same here. We just got back from a trip and usually would get 2 saus/egg/cheese biscuit or McGriddles and two small drinks (coffee/coke) and just about every ticket was about $12 to $14
McDonalds is horrible for those of us trying to cut back on sodium. McDonald’s burgers are sodium bombs.
I do t care what anyone says- every once in a while I enjoy having their food. But, in addition to the other factors, Big Mac is markedly smaller than he used to be; likewise the burgers
if its well made, sure, a McD’s burger and fries can be good. But the real issue is the price, price of everything. A big appeal of buying fast food in the past was its quick and it was cheap, but the cheap part is no longer true.
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