Posted on 01/31/2024 12:59:16 PM PST by Morgana
A first glimpse at Budweiser Super Bowl 58 commercial features a revival of the iconic Clydesdales as the beleaguered parent company Anheuser Busch attempts to stage a comeback after Bud Light fiasco.
'Good Morning America' revealed an exclusive look at the new ad on Wednesday with a special guest appearance from a Clydesdale superstar named Olaf.
The inside look tells the story of a Labrador who comes to the rescue of the Clydesdales as they struggle to navigate the storm.
The victorious journey ends with the safe return of the horses who are welcomed home by a cheering crowd celebrating with a Budweiser in hand - and a final message that reads 'Delivering Since 1876.'
The ad will air in full during the Super Bowl on Feburary 11. Based on last year's advertising rates, the 30 second Budweiser commercial could cost as much as $7 million.
Kristina Punwani, head of marketing at Budweiser USA, said in a statement: 'Budweiser has been synonymous with the Super Bowl for decades and the broadcast continues to be a very special moment for our brand and a core pillar of our advertising strategy.
'We knew there was no better way to show Budweiser's continued commitment to delivering for its fans than with our biggest celebrities.'
The anticipated advert was directed by Academy Award-nominated filmmaker and Emmy Award-winning commercial Henry Alex Rubin.
There is a long-time tradition of Super Bowl ads featuring the Clydesdales but their presence is not guaranteed each year.
'The Clydesdales are always something that's up for discussion and up for consideration,' Punwani said to Variety Magazine. 'And this year, it just felt like the right moment to bring them back.'
(Excerpt) Read more at dailymail.co.uk ...
and they’re gay and pretending to be donkeys.
It would be a real hoot if Budweiser had a commercial of the Clydesdales singing the Clydesdale National Anthem. “We Raise Our Tails To Thee and Break Wind”.
They can have the best Super Bowl commercials in the world, but their beer will still taste like Clydesdale piss.
Hopefully not the trans Blue can.
“What, Budweiser doesn’t want disgusting, prancing trannies in their Super Bowl ad? I was in Walmart yesterday and noticed that the Bud Light section was increasingly small.”
I have noticed in my local store the same. However, the Budweiser section is almost always full but not the competition. People are not buying it.
it used to be my go-to beer but ever since they tried to pass off a stick shift as an automatic...NO! just no. I’d buy a typewriter and dig out the 8 track tapes and player before I’ll EVER touch a bud light. but that’s just me.
Good try but I won’t be watching the super bowl.
That whole pushing sexual weirdo crap on everyone is yesterday's garbage... Most of us don't care what adults do in bed. But we're sick of seeing it on the streets, in parades, in children's classrooms, and on TV pushing products that have nothing to do with sexual kinks.
If some grown up gets surgery to 'look like a dog' none of us are going to believe he/she/it is really a dog. Creepy ad agencies can't pull that one off.
And if a creepy old jerk like Biden wants to announce to the world that HIS administration has hired more 'dogs' than any previous administration we'll be concerned he's NOT hiring on merit but on kink.
But if some company is tricked into pushing some weirdo kink, we'll STOP buying their products. In that sense Taylor Swift is a product - a brand - and Americans will do to her what they've done to Bud Light.
Bring back the old commercial of the donkey wanting to be a Clydesdale. It’s Trans-horser Busch beer.
I am an Ale Drinker but on rare occasions will have a lager on a hot summer afternoon when I do not want a heavy beer. Bud is a piss poor lager. As people boycotted Bud they moved to other lagers such as Yuengling etc. that taste good. They will not come back to Bud.
Always loved the Clydesdale commercials, and this one is no exception.......
Maybe these are mules that identify as Clydesdales?
FU Bud!
FU NFL!
If it ain’t hockey...
Truth would be that they would prefer that their loyal customers were a bunch of trannie perverts instead of the low class hicks ( normals) they really are.
The lab pup looks mighty white.
They greedily tried to increase their market share by deliberately appealing to transers, even when they had to suspect some kickback from their regular customer base.
They made their choice, they haven’t changed their ways and no amount of cutesy horses or slick commercials will undo that. Never again. Their beer is just not that good.
“ The lab pup looks mighty white. “ That pale color in retreivers is refer to as “English Cream”.
“Leave the Clydesdales alone!”
*Sob!*
Democrat Kiddie Raper beer.
A.B. management is going to molest the horses.
;-)
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