They can have the best Super Bowl commercials in the world, but their beer will still taste like Clydesdale piss.
I am an Ale Drinker but on rare occasions will have a lager on a hot summer afternoon when I do not want a heavy beer. Bud is a piss poor lager. As people boycotted Bud they moved to other lagers such as Yuengling etc. that taste good. They will not come back to Bud.