The NFL has the most watched product, can set their terms, and the consumer will pay.
Posted on 01/12/2024 4:28:35 PM PST by Red Badger
NBC sees the $110 million NFL playoff game airing exclusively on Peacock as a doorway into a much bigger house.
The Chiefs host the Dolphins on Saturday night on the NBC streaming service which is in about 30 million homes, less than half the reach of NBC and the other three broadcast networks, and voices ranging from sports radio legend Mike Francesa to Chiefs defensive end Charles Omenihu already have griped about it.
Asked by The Post in an exclusive interview what he would say to the detractors, newly minted NBC Sports president Rick Cordella understood the consternation but emphasized the “halo effect” of all the other sports and entertainment properties for subscribers to enjoy on the platform.
“Look, I think any time there’s change there will be people that talk about it. We saw that with WWE and English Premier League,” he said.
“We survey our users on Peacock every month, and know that [their fans] are two of the most highly satisfied cohorts overall. I think the big thing with our game on Saturday night is we have to do a great job explaining all the great content that we have on our platform.”
Therefore, Cordella, 47, explained, it’s “not a pay-per-view.”
The playoff game the streaming service is airing features a lot of star power, including generational talents such as Patrick Mahomes, Travis Kelce and Tyreek Hill, as well as Tua Tagovailoa who has been one of the best quarterbacks in the NFL since Mike McDaniel became the Dolphins’ head coach last season.
In addition to the aforementioned WWE premium live events, including the Royal Rumble and WrestleMania, and English soccer, Peacock has exclusive Big Ten football and basketball and simulcasts of NBC Sports properties such as “Sunday Night Football” and the Olympics.
(Excerpt) Read more at nypost.com ...
PISSED OFF PLAYOFF PING!....................
Not in my house.
There’s talk that some CBS games may air exclusively on Paramount+, and even some on YouTube TV just for Sunday Ticket subscribers.
Price gouging. Pay for cable. Pay for Internet. Then pay for Peacock. Watch more commercials than game time. Screw that.
If you have NFL Sunday Ticket you don’t need YouTube or Paramount+..............
We have alternate plans for Saturday evening. Haven’t decided which movie we will pull out from the cabinet drawer, but it will be something we own.
The earliest “pay TV” included a physical box on top of the set where you could insert coins to pay for the time you wanted to watch TV. Read about it in Popular Electronics type magazines in the 1950s.
But when the real cable tv came in, some purists said “Since we are already paying without even watching anything yet, there should be no reason for commercials now. We paid and the cable companies should take care of their income accordingly.” Didn’t work. We pay whether watching or the set is off and loads and loads of ads are on network tv.
Now the new era of no free tv, no regular cable (cut the cord), pay for everything, and also no free radio soon. Already lost owning your own music on CD or movies and shows on DVDs.
I don’t pay them to watch their commercials.
The whole point of Cable/Satellite vs broadcast is to limit the commercials.
I know they charge huge prices for commercial airtime, so now they want to charge me to watch them?
Not a chance..................
Proof once again if anyone still needs it, that pro sports are run by money and fans don’t have enough to count.
I think they will lose more than they gain on this stunt. It’s gonna be Bud Light 2.0 only worse.................
Used to see those pay boxes on tv sets in motels. Typically black and white, with fuzzy reception. But hey it was TV!
Go for it. That'll be a bad move for the NFL. They want to stream all the games for the playoffs. More fans, especially Gen Z will tune out if it's too hard to find the games on TV.
Works in a macroeconomic model, but probably won't happen.
Do you happen to have The Fountainhead starring Gary Cooper?....................
The NFL has the most watched product, can set their terms, and the consumer will pay.
Maybe so, we’ll see, but one thing is certain, the NFL just made a bundle selling the rights to do this.
The cable company has no real competition, so no incentive to lower their prices.
Same with Dish/DirecTV. They aren’t competitors they are partners. There was talk of a merger a while back.
Over-the-air broadcast TV could possibly go Pay to Play with a setup similar to the satellite companies, or an additional circuit added to all new TVs that decodes a key code to allow you to watch. Connect it to the Web and they can meter it just like your electricity bill.....................
Competition means lower prices for what one wants to watch.
Any Live TV streaming provider costs less than cable.
Streaming providers regular run cut-rate specials. I'm getting Max for $2.99 for a month for six months, Peacock for $20 for a year and Hulu for .99 cents a month for a year.
There are numerous pirate IPTV one can subscribe that can give one access to every major channel in the US and most of the ones in the rest of the world. I pay for one that operates out of Russia that cost me $4. You can every major sporting event with it, including all NFL games, regardless of who is carrying them, and PPV events from the UFC.
Apps like Cinema can give one access to every major TV and PPV for free.
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